BGMI (Battlegrounds Mobile India) has launched an exciting new digital film that reveals the latest updates to the game, including new events, modes, and maps.
This film not only introduces these updates but also captures the essence of Karnataka, making it a standout experience for the gaming community in the region. The film, which has been shot across various locations in Karnataka, combines the vibrant spirit of the region with the adrenaline-pumping excitement of BGMI, creating a unique connection with the local audience.
In a bid to resonate more deeply with gamers in Karnataka, BGMI has taken a hyper-local approach in this digital film. The film showcases iconic landmarks and everyday moments that are deeply familiar to the people of Karnataka, particularly those in Bengaluru. By integrating elements of local culture, the film goes beyond simply presenting game updates—it tells a story that Kannadigas can relate to on a personal level.
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Srinjoy Das, Associate Director and Lead – Marketing at KRAFTON India, expressed his excitement about the project’s success, saying, “With all our campaigns, we strive to connect with gamers across the country, and this time, we aimed to create something special for our gamers in Karnataka. Our journey started with figuring out what genuinely resonates with Kannadigas. This led us to choose Bengaluru as the film’s setting, showcasing its iconic landmarks, and everyday moments locals can relate to. We also crafted a catchy tune in Kannada in collaboration with local artists. Conceptualized and filmed in Karnataka, we wanted to create a fully authentic experience for our BGMI audience in the state. We are thrilled by the positive reception it has received from the community.”
One of the standout features of the film is the use of ‘Psych Maga,’ a popular slang phrase among Karnataka’s youth. This choice of language has struck a chord with local gamers, making the film not just a marketing tool but a celebration of the regional gaming culture. The catchy tune, crafted in collaboration with local artists, further enhances the film’s appeal, ensuring it resonates deeply with the community.
The film’s authentic portrayal of Karnataka’s culture, combined with the exciting reveal of new game features, has driven a surge in downloads and engagement within the region. Gamers are not just excited about the new updates—they feel seen and celebrated by the brand.
The success of this digital film lies in its careful attention to detail and deep understanding of the local audience. Vivek Reddy, Co-founder and Chief Creative Officer at PAD Play, elaborated on the project’s creation, saying, “We are incredibly proud of this hyper-local project and are elated with the response. By understanding and incorporating the local culture, we have created a film that truly speaks the language of the gamers in their own dialect. The film celebrates the enthusiasm of BGMI gamers in Karnataka. The music and characters have added to the hyper-local flavor organically.”
From the setting to the soundtrack, every element of the film has been carefully crafted to reflect the spirit of Karnataka. This approach not only enhances the film’s relatability but also strengthens the bond between BGMI and its players in the region.
BGMI’s latest digital film is a prime example of how localized content can create a deeper connection with audiences. By embracing the culture and language of Karnataka, BGMI has not only introduced its new game features in an engaging way but also built stronger ties with its community. As the game continues to evolve, this focus on regional engagement is likely to play a key role in its ongoing success.
The film’s reception has been overwhelmingly positive, with gamers in Karnataka applauding the brand’s efforts to speak their language—both literally and figuratively. As BGMI continues to roll out new updates and content, this localized approach could serve as a model for future campaigns, ensuring that players across India feel connected to the game in a way that is both personal and meaningful.
