Crunchyroll has announced a partnership with music streamer Spotify to launch specially curated playlists and a dedicated shelf on Spotify’s global Anime Hub.
The new playlists, curated by Crunchyroll, aim to feature a variety of anime music, from popular themes to lesser-known tracks. Turning everyday moments into an epic anime adventure, the new ‘Curated by Crunchyroll’ playlists will be regularly refreshed with new content for listeners, setting up the ultimate musical queue.
According to Crunchyroll, these will include:
- Crunchyroll Anime Essentials – A brand new anime season has arrived on Crunchyroll this summer! Listen along to the music behind the lineup.
- The Journey Begins – You are the main character of your own story. The fate of the world depends on you … and of course there are side quests.
- The Bubbly Pink-Haired BFF – Always close at hand when a friend is in need, this character brings light, positivity, and an often underestimated strength.
- The Broody Black-Haired MC – Anguished with a tragic past, this character’s demeanor may intimidate some, but deep down they just need a hug.
- The OP White-Haired Sensei – Underneath their cool, unbothered exterior, this character is an enigma to be unraveled.
The shelf will also include Crunchyroll’s recently debuted hit podcast: Crunchyroll Presents: The Anime Effect Podcast. This will feature high-profile guests like Oppenheimer’s David Dastmalchian, rapper Denzel Curry, and J-Pop icon LiSA.
Kyota Onishi, Head of Music in Japan at Spotify, expressed enthusiasm for the collaboration, stating, “We’re thrilled to offer fans a fresh selection of anime music to discover.”
This partnership comes at a time when anime culture continues to gain popularity across the world, with global anime music streams on Spotify surging by 395% since 2021. Thus, it aims to leverage the growing influence of anime culture to express its commitment to its fans.
