Bakingo Set to Celebrate Major Milestone with the Opening of 100th Kitchen
“Leading Online Bakery Chain Expands Footprint Across India with Rapid Growth and Strategic New Locations” New Delhi, 17th October 2024: Bakingo, India’s leading
PR
PR
Homegrown Indian fragrance brand Eze Perfume expands globally across 6 countries
India, 2024: Eze Perfumes, a premium fragrance brand headquartered in Mumbai, has successfully expanded its reach to six international markets. Eze Perfumes is now available
Startup
Updates
ZenStatement Secures $1.6M Seed Funding to Revolutionize AI-Powered Finance Automation
ZenStatement, an innovative finance automation platform powered by artificial intelligence, has secured $1.6 million in seed funding to fuel its growth and expansion.
Startup
Updates
Everstage Secures $30 Million in Series B Funding Led by Eight Roads Ventures
Sales performance management platform Everstage has successfully raised $30 million in a Series B funding round, led by Eight Roads Ventures. Existing investors
Startup
Updates
Lightmatter Raises $400M in Series D, Reaching $4.4B Valuation Amid Growing Demand for AI Data Centers
Lightmatter, a trailblazing startup focused on photonics technology, has secured a massive $400 million in Series D funding, pushing its valuation to an
Startup
Updates
Yellow Card Secures $33 Million in Series C Funding to Expand Crypto Services in Africa
Yellow Card, a leading cryptocurrency platform founded in the U.S. and launched in Nigeria in 2019, has raised $33 million in a Series
Startup
Updates
Primus Senior Living Secures $20 Million in Seed Funding, Led by General Catalyst
Primus Senior Living, an eldercare startup based in Bengaluru, has raised $20 million in seed funding, marking a significant milestone in India’s growing
PR
Swiggy Announces Winners of ‘Shreshto Pujo’ Contest, Kolkataans vote for the city’s Best Pandals
Actress Sauraseni Maitra, along with Swiggy leader Arjun Chaudhary, felicitated the winners and presented the prize money Kolkata, 15th October: Swiggy, India’s leading
PR
Revlon Launches ColorStay Limitless Matte™ Liquid Lipstick
Longwear JUST got Comfortable. Matte is Limitless Delhi, 17 October, 2024: Revlon, a global leader in the beauty industry, proudly announces the launch
PR
Naagin Appoints Mint and Milk PR As Their New Communications Partner
Mint and Milk PR, a leading boutique PR agency, is thrilled to announce the onboarding of Naagin, India’s first homegrown hot sauce brand,
PR
Haldiram’s unveils new campaign ‘Karwa Chauth ka Vaada’ ahead of Karwa Chauth Celebrations
Delhi, 17th October 2024: Haldiram’s, India’s leading traditional sweets and food major, has just unveiled its new campaign, ‘Karwa Chauth ka Vaada’, that aims
PR
Viacom18’s Mansi Shah Joins Way2News as Region Head – West
With nearly two decades of experience, Mansi will lead monetization and drive strategic partnerships to propel Way2News’ growth in the Western market Hyderabad,
PR
Team Pumpkin Bags the marketing mandate for SKG Investments & Advisory
Team Pumpkin will work closely with SKG Investments & Advisory to enhance their online visibility, drive targeted traffic to their website, generate qualified
Creator Dissect
Creator Economy
Forbes India’s Top 100 Digital Stars 2024 list: From Nancy Tyagi to Kusha Kapila
Nancy Tyagi has claimed top spot in the list. Forbes India has announced the third edition of its ‘Top 100 Digital Stars for
Digital Media
News
Instagram launches new ‘Profile Cards’ with QR codes: What you need to know
Meta has introduced customizable ‘Profile Cards’ with QR codes on Instagram, designed to help users connect with a broader audience. Described as sharable
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Marketing
News
Zepto in talks with Indian family offices like Motilal Oswal, aims to raise up to $150 million
Quick commerce company Zepto is in talks to raise $100-150 million from Indian family offices, Motilal Oswal, and other high net individuals (HNIs),
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News
Former One Direction star Liam Payne dies at 31 after Argentina balcony fall
Former One Direction singer Liam Payne has died aged 31 in Argentina after falling from the third floor of a hotel in Buenos
PR
LoveChild by Masaba Launches Quirky New Campaign Showcasing Masaba’s ‘All-In’ Founder Style
~Get ready to see Masaba Gupta like never before, as the new campaign dives into her passion, her perfectionism, and her involvement in
Campaign
Indian
YesMadam and Shraddha Kapoor Bring Trust and Togetherness to the Forefront in New Diwali Campaign
This Diwali, YesMadam, a home salon service startup, has launched a heartwarming campaign featuring Bollywood actress Shraddha Kapoor. The campaign beautifully encapsulates the
PR
Ericsson steps up focus on R&D in India
Hires engineers to work on Network APIs at its India R&D centers Showcases innovative demos on AI, Gen AI and Robotics at the
PR
House Of Makeup, a premium beauty brand, launches 3 nude shades in their DAWN TO DAWN super-stay liquid lipstick collection
India, 2024: House Of Makeup, a premium beauty brand known for its clean formulations, launches three new nude shades in its DAWN TO DAWN
PR
PUMA India Launches Ad Film Feat. Ibrahim Ali Khan Pataudi; Takes the Iconic Palermo Sneaker to the Streets
~ Sneakers, beats & city vibes: With Ibrahim in the lead, a street style adventure shot by PUMA across Mumbai, Kolkata, and Shillong
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News
Zepto’s “I miss you” i-Pill to woman sparks internet backlash, provokes brand apology
Quick commerce platform Zepto has come under fire for sending an inappropriate message to a customer, igniting a heated debate on the ethics
PR
Unstoppable Comedy Night: Ravi Gupta Takes Center Stage at Infiniti Mall
Mumbai, 16 October, 2024 : Laughter is all set to go public at Infiniti Mall, Malad! Experience an unforgettable night of standup comedy
Digital Media
News
What is OpenAI’s Swarm and why is it raising alarm bells about AI?
OpenAI has introduced a new multi-agent orchestration framework called Swarm, designed to improve the interaction and collaboration of multiple AI agents. “Swarm is
Creator Dissect
Creator News
Shivesh Bhatia launches his new cookbook ‘Chocolate: 100 Irresistible Recipes’
Digital sensation Shivesh Bhatia has announced the launch of his latest cookbook, titled ‘Chocolate: 100 Irresistible Recipes’. With easy-to-follow instructions and beautiful photographs,
Digital Media
News
Amazon Prime Video will introduce ads in movies, shows in India from 2025
Amazon Prime Video will begin showing limited advertisements on its shows and movies in India from 2025, the retail giant announced. “We aim
Campaign
Indian
Godrej L’Affaire’s Campaign Shines Light on Mental Health Conversations in the Workplace
In recognition of World Mental Health Day, Godrej L’Affaire has launched a powerful campaign film that spotlights the often-overlooked emotional challenges professionals face
Campaign
Indian
Bajaj Electricals Unveils ‘Built to Shine’ Campaign Showcasing Cutting-Edge Lighting Solutions
Bajaj Electricals, one of India’s most iconic lighting brands, has launched its latest campaign titled ‘Built to Shine.’ Conceptualized by McCann, this campaign
Campaign
Indian
Puma India Sets Up a Fun-Filled Gully Cricket Face-Off Between Virat Kohli and Anushka Sharma
In a thrilling yet playful encounter, Indian cricketer Virat Kohli and Bollywood star Anushka Sharma went head-to-head in an entertaining gully cricket match.
Campaign
Indian
JSW MG Motor Unveils ‘Live Business Class’ Campaign for the Luxurious MG Windsor
JSW MG Motor India has launched an exciting new campaign, ‘Live Business Class’, showcasing the premium features of their latest intelligent CUV, the
Campaign
Indian
Royaloak Furniture Launches Hyperlocal Campaign for Festive Mega Sale with Up to 70% Off
As the festive season approaches, Royaloak Furniture is giving families across India a reason to upgrade their homes in style with the launch
Campaign
Indian
Lloyd Unveils Next-Gen Appliances in a Dynamic Campaign Featuring Deepika Padukone and Ranveer Singh
Lloyd, a prominent player in the consumer durables industry, has launched two captivating campaigns, showcasing its latest innovations alongside Bollywood’s beloved duo, Deepika
PR
Gargi by PNGS Expands with the Launch of Its 6th Store in Thane
Pune, 15/10/24: Gargi by P N Gadgil & Sons (PNGS), a distinguished name in the fashion jewellery realm, recently inaugurated its sixth store
PR
La Pink signs Parineeti Chopra as Its Brand Ambassador
La Pink, India’s first beauty brand with 100% Microplastic Free Formulations celebrated for its unique, natural and innovative products, is excited to announce
PR
Prime Video Launches the Explosive Trailer for Citadel: Honey Bunny, Directed by Raj and DK
Starring Varun Dhawan and Samantha in the lead, the Indian series born from the world of Citadel is produced by D2R Films, Amazon
PR
TATA Starbucks Launches Its New Diwali Campaign, Turning Into #MeriSpecialJagah This Festive Season
Reinforcing the brand’s commitment to Indian consumers, Starbucks celebrates local traditions authentically. National, 15th October 2024: TATA Starbucks has announced the launch
PR
Fixderma Appoints Preetam Jena as Chief Marketing Officer
October 15 , 2024: Fixderma, the popular dermat-prescribed skincare brand has officially announced the appointment of Preetam Jena as its Chief Marketing Officer
PR
Lifestyle and popkorn elevate men’s fashion with the new A/W 2024 campaign
India, October 15, 2024: Lifestyle, India’s leading fashion retailer recently launched an integrated campaign to celebrate and showcase looks of its in-house fashion
PR
kPaisa Revolutionizes Digital Finance with Innovative App for Tier 2 & 3 Cities
Empowering India’s Unbanked and Underbanked Populations with Easy-to-Use Investment, Lending, and Daily Financial Services, Designed for Tier 2 & 3 Cities. This version
PR
Pepperfry Partners with Infra.Market to Elevate Customer Experience and Product Range
Offering a wide range of home building and décor solutions, the partnership aims to create a one-stop destination for ultimate customer convenience Mumbai,
PR
With the release of comic caper Vicky Vidya Ka Woh Wala Video, we have got you the must-explore Comedy Binge List!
If you’re in the mood for some lighthearted entertainment that promises to lift your spirits, this curated list of comedy series and movies
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News
Nas Summit Mumbai is hosting RAD Creator Awards for the first time
Nas Summit is coming to Mumbai on October 19th, promising a bigger and better experience than ever before. As India’s largest creator event,
PR
Swiggy With Team Singham Again Creates a Guinness World Record for the Largest Vada Pav Delivery in a Single Order
Swiggy set the record by distributing 11,000 vada pavs to children from Robin Hood Army-supported schools in Mumbai, spearheaded by Singham Again Team
PR
AnyMind Group appoints Siddharth Kelkar and Aditya Aima to lead India & MENA operations
Singapore/India: 15th October, 2024 – AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced key leadership appointments for
Creator Dissect
Creator Economy
Content Creators shine bright at Lakme Fashion Week x FDCI 2024: Sakshi Sindwani, Parul Gulati and more
The Lakme Fashion Week, India’s premier fashion and lifestyle event in partnership with FDCI, has dazzled the country for decades as the hub
Digital Media
News
Reddit back online after a global outrage: Everything we know
Reddit services have been restored on Monday after a global outrage which affected thousands of users across the globe for hours on end.
Digital Media
News
‘Zero experience, no resume’: CEO’s unexpected hiring story goes viral
‘Give people a chance.’ A CEO’s unexpected post on his “most successful hire” has gone viral on LinkedIn, garnering widespread praise. The founder
Marketing
News
Bombay Shaving Company searches for the new face of its brand with ‘Razorpreneur 2.0’
Bombay Shaving Company has announced the launch of ‘Razorpreneur 2.0’ Titled “Search For India’s Smartest Creator,” this dynamic new initiative features some of
PR
TATA Starbucks opens doors to its second coffee experiential store in India, at Dhanraj Mahal, Colaba
The store brings together a range of specialty coffees from the world over and a curation of signature Starbucks beverages that celebrate the