La Pink signs Parineeti Chopra as Its Brand Ambassador
La Pink, India’s first beauty brand with 100% Microplastic Free Formulations celebrated for its unique, natural and innovative products, is excited to announce
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PR
Prime Video Launches the Explosive Trailer for Citadel: Honey Bunny, Directed by Raj and DK
Starring Varun Dhawan and Samantha in the lead, the Indian series born from the world of Citadel is produced by D2R Films, Amazon
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TATA Starbucks Launches Its New Diwali Campaign, Turning Into #MeriSpecialJagah This Festive Season
Reinforcing the brand’s commitment to Indian consumers, Starbucks celebrates local traditions authentically. National, 15th October 2024: TATA Starbucks has announced the launch
PR
Fixderma Appoints Preetam Jena as Chief Marketing Officer
October 15 , 2024: Fixderma, the popular dermat-prescribed skincare brand has officially announced the appointment of Preetam Jena as its Chief Marketing Officer
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Lifestyle and popkorn elevate men’s fashion with the new A/W 2024 campaign
India, October 15, 2024: Lifestyle, India’s leading fashion retailer recently launched an integrated campaign to celebrate and showcase looks of its in-house fashion
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kPaisa Revolutionizes Digital Finance with Innovative App for Tier 2 & 3 Cities
Empowering India’s Unbanked and Underbanked Populations with Easy-to-Use Investment, Lending, and Daily Financial Services, Designed for Tier 2 & 3 Cities. This version
PR
Pepperfry Partners with Infra.Market to Elevate Customer Experience and Product Range
Offering a wide range of home building and décor solutions, the partnership aims to create a one-stop destination for ultimate customer convenience Mumbai,
PR
With the release of comic caper Vicky Vidya Ka Woh Wala Video, we have got you the must-explore Comedy Binge List!
If you’re in the mood for some lighthearted entertainment that promises to lift your spirits, this curated list of comedy series and movies
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Nas Summit Mumbai is hosting RAD Creator Awards for the first time
Nas Summit is coming to Mumbai on October 19th, promising a bigger and better experience than ever before. As India’s largest creator event,
PR
Swiggy With Team Singham Again Creates a Guinness World Record for the Largest Vada Pav Delivery in a Single Order
Swiggy set the record by distributing 11,000 vada pavs to children from Robin Hood Army-supported schools in Mumbai, spearheaded by Singham Again Team
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AnyMind Group appoints Siddharth Kelkar and Aditya Aima to lead India & MENA operations
Singapore/India: 15th October, 2024 – AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced key leadership appointments for
Creator Dissect
Creator Economy
Content Creators shine bright at Lakme Fashion Week x FDCI 2024: Sakshi Sindwani, Parul Gulati and more
The Lakme Fashion Week, India’s premier fashion and lifestyle event in partnership with FDCI, has dazzled the country for decades as the hub
Digital Media
News
Reddit back online after a global outrage: Everything we know
Reddit services have been restored on Monday after a global outrage which affected thousands of users across the globe for hours on end.
Digital Media
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‘Zero experience, no resume’: CEO’s unexpected hiring story goes viral
‘Give people a chance.’ A CEO’s unexpected post on his “most successful hire” has gone viral on LinkedIn, garnering widespread praise. The founder
Marketing
News
Bombay Shaving Company searches for the new face of its brand with ‘Razorpreneur 2.0’
Bombay Shaving Company has announced the launch of ‘Razorpreneur 2.0’ Titled “Search For India’s Smartest Creator,” this dynamic new initiative features some of
PR
TATA Starbucks opens doors to its second coffee experiential store in India, at Dhanraj Mahal, Colaba
The store brings together a range of specialty coffees from the world over and a curation of signature Starbucks beverages that celebrate the
PR
WhatsApp And Only Much Louder Partner To Raise Awareness About The App’s Multiple Layers Of Privacy
The collaboration has led to the production of the hilarious WhatsApp GoodMornings social series with Zakir Khan, Biswa Kalyan Rath, Aakash Gupta, and
PR
Digit Life Insurance announces Virat Kohli as Brand Ambassador, extends “That’s It!” ad campaign to life insurance products
October 14, 2024, Bengaluru: Go Digit Life Insurance Limited (Digit Life Insurance), one of India’s fastest growing new-age digital life insurer, announced Virat
PR
Ghodawat Consumer Unveils “Barso Ka Bharosa” Campaign for STAR Refined Oil Featuring Raveena Tandon
National, India, 14th October 2024: Ghodawat Consumer Limited, an FMCG wing of the fastest-growing conglomerate in India, Sanjay Ghodawat Group, has officially launched
PR
1.2 Cr in 24 Hours: MyMuse’s Boldest Sale Ever Breaks Records
MyMuse’s Flash Sale: Breaking the Mould and Records in 24 Hours! In a bold experiment to shake up traditional sale strategies, MyMuse, India’s leading
PR
Lloyds Metals and Energy ropes in ABND for their Branding mandate
Mumbai, October 14th 2024: ABND, one of the well-established branding agencies in the industry, has been awarded the communication design mandate for Lloyds
PR
India’s Marketing Minds Unite to Launch CMO Fellowship Program for Aspiring Marketing Leaders
Bangalore, 14th October: Some of India’s seasoned marketing leaders have come together to launch the CMO Fellowship, an advanced marketing program focused on
Creator Dissect
Creator News
Sushant Divgikar partners with Warner Music India to perform ‘Bawla’ for India’s Maati
‘Straight from the soul of Rajasthan’ Sushant Divgikar aka Rani KoHEnur has collaborated with Warner Music India’s new label Maati, which aims to
Digital Media
News
‘Double Standards’: Gautam Gambhir sparks backlash for promoting fantasy cricket app on social media
Gautam Gambhir, the Indian cricket team’s head coach, has come under fire after promoting a fantasy cricket app on social media. Gambhir took
Digital Media
News
AI Attack: 2.5 billion Gmail users targeted with fake scam call
A sophisticated AI scam targeting Gmail users has surfaced, tricking people into sharing personal data by approving fake account recovery requests. Over 2.5
Digital Media
News
Former co-CEO of FTX Ryan Salame heads to prison – and updates his LinkedIn profile with a humorous ‘New Role’
“Unhinged.” Former FTX executive Ryan Salame has made an unexpected update to his profile in the aftermath of his prison sentence of 7.5
Campaign
Indian
Colgate Strong Teeth Campaign Sheds Light on How Increased Snacking is Weakening Teeth in India
Colgate-Palmolive (India) has rolled out its latest initiative under the Colgate Strong Teeth brand, titled ‘#TheDailyGrind’, focusing on the growing concern of frequent
Campaign
Indian
Crocs Unleashes Gen Z’s Festive Spirit with ‘Splash Your Style’ Monsoon Campaign
As the rains wash over India, Crocs, the iconic global footwear brand, is making a splash of its own with the launch of
Startup
Updates
Social Hardware Secures Rs 3.2 Crore in Seed Funding to Boost Innovation in Assistive Technology and Robotics
Social Hardware, a Bengaluru-based startup pioneering assistive devices and advanced robotics, has raised Rs 3.2 crore in a seed funding round. This round
Startup
Updates
Figr Secures $2.25 Million in Seed Funding Led by Kalaari Capital to Revolutionize AI-Driven Product Design
Bengaluru-based product design startup Figr has successfully raised $2.25 million in a seed funding round, spearheaded by Kalaari Capital. The round saw additional
PR
G-SHOCK introduces new Pink Ribbon models, reflecting the brand’s unwavering commitment to Breast Cancer Awareness
Designed to honor survivors and support those fervently fighting this battle, these watches aim to raise awareness of breast cancer throughout October. In
PR
Snapdragon launches its first-ever festive season campaign in India: “Power To Move”
Qualcomm Technologies, Inc., has launched its first-ever festive season campaign in India, empowering consumers with the “Power To Move”. Snapdragon, Qualcomm Technologies’ flagship chipset
PR
Krystle D’Souza to grace the ramp as the showstopper for Pooja Rajpal Jaggi at Bombay Times Fashion Week 2024
October 2024: Pooja Rajpal Jaggi, an Indian designer, launches her latest collection “Ibtida” with Bollywood sensation Krystle D’Souza as the showstopper for Bombay Times Fashion Week
PR
Viah Beauty, a Luxury Skincare Brand, Launches Eye Contour Rejuvenating Serum for Bright, Youthful Eyes
India 2024: Viah Beauty, the luxury skincare brand, introduces its latest innovation, the Eye Contour Rejuvenating Serum. Formulated with a powerful blend of French Gentian
PR
Altair Names Cimatron, part of Sandvik Group, as Global Channel Partner
Cimatron to offer Altair Inspire’s injection molding and metal forming simulation solutions Altair (Nasdaq: ALTR), a global leader in computational intelligence, has appointed
PR
Innovation Takes Center Stage at Finals of Youth Ideathon 2024
India’s Biggest Innovation and Entrepreneurship Competition for School Students brings together over 1.8 Lakh Young Innovators from more than 5,000 Schools across India
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Nas Summit 2024: India’s Biggest Creator Event is Coming to Mumbai!
India’s biggest creator event is finally here! Bringing together some of the most dynamic creators, startups and investors from across the world under
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PUMA Welcomes Formula 1 Driver Charles Leclerc as New Brand Ambassador
October 2024 – Global sports company PUMA is excited to announce Charles Leclerc, Formula 1 star and Scuderia Ferrari HP driver, as the newest
PR
Young Female Writers Shaping India’s Entertainment and Breaking Boundaries
Navratri, the celebration of female strength, resilience, and creativity, offers the perfect opportunity to spotlight young Indian female writers who are making waves
Creator Dissect
Creator News
Prajakta Koli makes it to Hollywood Reporter’s Creator A List
Prajakta Koli marks a significant milestone in her career by making it to Hollywood Reporter’s Creator A List as one of the “50
Agency Interviews
Interviews
#AgencyDissect: The Hype Capital
1. Who are we? We are The Hype Capital, a full-stack social media agency founded in 2021, born from the passion of individuals
Creator Dissect
Creator News
Content creator Harshita Gupta announces her Debut Book ‘Unloved: The Art of Moving Out’
Digital sensation Harshita Gupta has announced her debut book, ‘Unloved: The Art of Moving Out‘. “There isn’t anyone who hasn’t been shattered by
Digital Media
News
Internet Archive hacked, over 31 Million Accounts Exposed: Here’s what we know so far
The Internet Archive, a popular digital library known for its Wayback Machine, was hacked and suffered a data breach that exposed approximately 31 million
Digital Media
News
‘Just Chill’: Boss’s message to employee to work from home goes viral, sparks social media praise
“We need more bosses like my boss.” Amid the surge of news on toxic workplaces and unsupportive bosses, one recent post on Threads
Startup
Updates
Nykaa Launches 10-Minute Deliveries in Mumbai to Compete in Quick Commerce Market
Nykaa, a leading beauty and fashion e-commerce platform, has initiated a pilot program for 10-minute deliveries in Mumbai, marking its entry into the
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Indian
Rohit Sharma Unveils RS by True Elements, Bringing His “Hitman” Swag to Healthy Eating
True Elements, a leading brand under Marico Limited, has launched a dynamic new campaign featuring Indian cricket icon Rohit Sharma, introducing his exclusive
Campaign
Indian
Aap Kab Ban Rahe Hain Manyavar? Campaign Celebrates Groom’s Journey | Manyavar Wedding Wear
Manyavar, a leading brand in men’s wedding attire, has rolled out its latest campaign, ‘Aap Kab Ban Rahe Hain Manyavar?’, focusing on the
Campaign
Indian
Star Sports Unveils PKL Season 11 Campaign Featuring Kannada Icon Kiccha Sudeep
Star Sports, the official broadcaster of the Pro Kabaddi League (PKL), has rolled out an exciting new campaign for Season 11, featuring renowned
Campaign
Indian
Amazon India’s New Campaign #AapkeHittMeJaari Focuses on Cyber Safety During the Great Indian Festival
As part of its Great Indian Festival celebrations, Amazon India has launched the #AapkeHittMeJaari digital campaign, aimed at educating customers about the growing
PR
Treize Communications bags the PR mandate for leading Ayurveda brand, Ayushakti
Mumbai: 10th October, 2024: Ayushakti, one of the leading and most trusted ayurvedic health centres around the world has partnered with Treize Communications,