Reddit Post Accuses Zepto of Toxic Work Culture, CEO Aadit Palicha Responds
Does Zepto call employees for 2 AM meetings? A Reddit post has gone viral accusing startup company Zepto of having a “toxic” workplace
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Homversity Secures $1 Million in Pre-Series A Funding to Revolutionize Student Housing in India
Homversity, a burgeoning student housing network, has successfully raised $1 million in its Pre-Series A funding round, with key backing from Inflection Point
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Z47 and Accel Back Aramya with ₹18.96 Crore Pre-Series A Funding
DSLR Technologies, the parent company of the D2C ethnic wear brand Aramya, has raised ₹18.96 crore ($2.24 million) in a pre-Series A funding
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RaptorX Secures ₹4 Crore Pre-Seed Funding to Strengthen Fraud Prevention Capabilities
RaptorX, a cutting-edge fraud prevention software platform, has raised ₹4 crore in a pre-seed funding round. The round was co-led by prominent investors,
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AdvantageClub.ai Secures $4 Million in Funding to Revolutionize Employee Engagement
AdvantageClub.ai, a trailblazer in the employee engagement domain, has successfully raised $4 million in a funding round spearheaded by Axilor Ventures. With this
PR
VKC Razak, Managing Director of India’s VKC, Honoured Among Top 10 Leaders at Salute Kerala 2024
Kerala, December 04th, 2024: VKC Razak, Managing Director of India’s VKC, has been celebrated as one of the Top Ten Honourees at Salute
PR
Zell Education signs MoU with IMS Unison University to Offer ACCA Certification for BBA & B.Com Students
This partnership amplifies the educational opportunities for students pursuing BBA and B.Com with an option to get ACCA certified during their degree tenure.
PR
Ananya Panday Joins Skechers for the Grand Opening of its New Indore Store
The relocated, expanded destination is designed to meet consumers’ growing demand for its offering . Indore, December 3, 2024: Skechers, the Comfort Technology
PR
STARBUCKS OPENS FIRST STORE IN JAMSHEDPUR: CELEBRATING THE SPIRIT OF TATA NAGAR
Inauguration of Jamshedpur’s first Starbucks store in the presence of Chanakya Chaudhary, Vice President, Corporate Services, Tata Steel, along with the TATA Starbucks
PR
Dil-Luminati, Tauba Tauba, Secret Ameerzaada & more: Top 10 hottest entertainment highlights of 2024
Go…going…gone! Poof! Just like that, in a jiffy, 2024 is all set to bid farewell! The last 12 months were filled with verve,
PR
French Connection Watches’ New Collection is Luxe, Sustainable, and Totally You
In a groundbreaking move for the fashion industry, Easybuy has teamed up with a diverse group of influencers from various fields to bring
PR
The launch of “The Lit Series” marks a bold new digital strategy by Easybuy, utilizing cross-category creators to ignite engagement and connect with a diverse audience
Bangalore, 4 December 2024: Easybuy has recently launched “The Lit Series,” a bold initiative aimed at elevating consumer engagement through innovative digital content.
PR
Rejuvenate Your Tresses: Brillare’s Winter Essentials for Healthy Hair
Winter has arrived, and with it comes seasonal challenges like dryness, frizz, and dullness. Just like your skin, your hair also needs extra
PR
Mumbai gamers win premium CyberPowerPCs worth over INR 1 lakh at GamingCon 2024; over 500 attendees participate
Rehan Siddique won the Xtreme Arctic 500 PC while Vipul Dalvi took home the Xtreme 500 PC for free at one of India’s
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YouTube Reveals Top Trends, Songs and Creators of 2024!
Social media platform YouTube has published an overview of the top trends, songs and creators in their app over the past year. This
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Indian Idol 15: Bhuvan Bam Praises young Sensation Sneha Shankar, Singer Responds
In the latest season of the acclaimed singing reality show, Indian Idol 15, the competition is heating up with some dazzling talent coming
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IndiGo Sues Mahindra Electric for Copyright Infringement over ‘6E’ Name of its New Car
IndiGo, India’s largest airline, has sued Mahindra Electric Automobile Limited for copyright infringement over their use of ‘6E’ in the name of its
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Apple Melts Hearts with their New Holiday Ad Promoting AirPods Pro 2 as Hearing Aids
Apple tugs heartstrings with their new holiday-themed advertisement promoting the new AirPods Pro, depicting a father with moderate hearing loss watching his daughter
PR
Milaan Foundation Empowers Over 100,000 Youth, Reduces Child Marriage by 98%
Community-led interventions in Uttar Pradesh, Madhya Pradesh, and Karnataka are shaping the future of adolescent girls, cutting child marriage rates from 15-23% to
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Indian
Axis Bank’s New ‘Dil Se Open’ Campaign: Showcasing Commitment Across 5,577 Branches
Axis Bank has unveiled the latest chapter of its widely recognized ‘Dil Se Open’ campaign, emphasizing its deep-rooted commitment to customer-centric banking. Titled
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Pathway Secures $10 Million in Seed Funding to Revolutionize Live AI
Pathway, an innovative data company specializing in real-time artificial intelligence (AI) systems, has successfully raised $10 million in its seed funding round. This
Startup
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Byondnxt Raises Fresh Funding, Zomato’s Ownership Declines to 6%
Byondnxt, the Bengaluru-based direct-to-consumer (D2C) kitchen appliances brand, has successfully raised fresh funding in its latest investment round. The funding brings in a
PR
Simplilearn Achieves Recognition as a Top IT and Technical Training Provider in 2024
Simplilearn, a global leader in digital upskilling, is proud to announce its recognition in the 2024 Top IT and Technical Training Companies List by Training
PR
Adobe Appoints Lara Balazs as Chief Marketing Officer
Adobe announced the appointment of Lara Balazs as Chief Marketing Officer (CMO) and Executive Vice President, Global Marketing reporting directly to CEO Shantanu
Agency Interviews
Interviews
#AgencyDissect: Social Panga
1. Who are we? Redefining Rules, without breaking them. Rebels with purpose. The above defines Social Panga in a nutshell. We are defined
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Ghodawat Consumer Ltd Appoints Shanta Vallury Gandhi to its Board of Directors
National, 3rd December 2024: Ghodawat Consumer Limited (GCL), the FMCG arm of the Sanjay Ghodawat Group, recently announced appointment of Ms. Shanta Vallury
PR
Hoonartek’s VP of Global Marketing Recognized by CMO Alliance
New Delhi, December 03rd, 2024: Hoonartek, a global leader in data, digital, and AI solutions, is proud to announce that Aijaz Ansari, the
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Making Big Waves: How Disney Promoted Moana 2 with Epic Brand Collaborations
‘Let the adventure begin.’ Disney’s highly-anticipated Moana 2 has set sail in the theatres, shattering expectations and box office records across the world.
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Revant Himatsingka’s Health Movement ‘Label Padhega India’ is going Global!
Revant Himatsingka aka Food Pharmer is going global with his India Health Movement. “India’s health movement is going global!” he announced. “The packaged
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‘Tier 1’ College graduate rejects CEO’s Rs 10k startup internship, sparks viral debate
The CEO published an open letter to clarify the situation. A viral exchange between a startup founder and a college student has sparked
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X Launches New Labels for Parody and Fan Accounts
X (formerly Twitter) has announced the launch of new labels for parody and fan accounts to provide clearer identification to users. These accounts
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Indian
Federal Bank’s #RishtaBhiPakkaFutureBhiPakka Campaign: A New Take on Weddings and Financial Security
Marriage in India is a grand celebration of culture, tradition, and lifelong commitments. Federal Bank’s latest campaign, #RishtaBhiPakkaFutureBhiPakka, adds another dimension to these
Campaign
Indian
Aditya Birla Sun Life Insurance Inspires Retirement Planning with Captivating 3D Anamorphic Ad
Aditya Birla Sun Life Insurance (ABSLI), a leading name in life insurance, has introduced a groundbreaking 3D anamorphic advertisement as part of its
Campaign
Indian
HDFC Life’s New Campaign Highlights the Urgency of Early Retirement Planning
As India experiences a growing elderly population and increasing life expectancy, HDFC Life has launched a compelling campaign emphasizing the importance of timely
PR
Infinx Appoints Ninad Chavda as New Chief Financial Officer
Infinx, a trusted provider of AI-powered solutions for patient access and revenue cycle management, is pleased to announce the appointment of Ninad Chavda
Campaign
Indian
Oktobuzz and Vithoba Healthcare Spread Smiles with #SmileKaraDe Campaign
Mumbai-based digital agency Oktobuzz partnered with Vithoba Healthcare to launch a vibrant campaign, #SmileKaraDe, to celebrate World Smile Day in style. Designed to
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Uber Brings Water Transport Service to India with Shikara Service on Dal Lake
Ride-hailing app Uber has launched its first water transport service in India, keeping up with its promise to provide mobility to the masses.
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Dolly Chaiwala Bags Prestigious Dadasaheb Phalke Award as World Internet Sensation
In a proud moment for Nagpur, Dolly Chaiwala, a name that has become synonymous with creativity and charm, is all set to be
PR
Horlicks Women’s Plus and Apollo Diagnostics Co-Partner to Address Women’s Bone Health in India
~ Women can avail Vitamin D tests at affordable rates across all Apollo Diagnostics centres in India as part of the #StandStrong initiative
PR
Tata Consumer Products Re-appoints Wavemaker as Its Media Agency Partner
Bangalore, 2nd December 2024: Tata Consumer Products, a premier FMCG company, is pleased to announce the re-appointment of Wavemaker as its media agency
PR
Delhi User’s Viral Request for Extra Onions on Swiggy Prompts a Sweet Surprise from Swiggy Instamart
Responding to a Delhi man’s viral request asking a restaurant for extra onions via Swiggy, Swiggy Co-founder and CGO, Phani Kishan took to
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Miss Malini: Bollywood and Blogging with India’s OG Influencer
Miss Malini was the OG influencer of India. Beginning her career as a radio jockey at Radio One, she rose to fame in 2008
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‘Death Clock’: This new AI-powered clock can ‘predict’ when you die
An artificial intelligence (AI) powered ‘Death Clock’ has captured the attention of thousands of users around the world by predicting their life expectancy
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‘No need to pay…’ Zomato roasts CEO Deepinder Goyal’s ‘Chief of Staff’ job listing in a new ad
Zomato has capitalized on the recent controversy surrounding its CEO Deepinder Goyal’s ‘Chief of Staff’ job posting. The food delivery platform has published
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Uorfi Javed is selling her viral 3D butterfly dress for Rs 3.66 crores!
Internet personality Uorfi Javed, who is known for her bold and unique fashion choices, has made an unexpected announcement: the sale of one
PR
Blue Tribe Foods Introduces Next-Gen Plant-Based Chicken Nuggets – Half Price, More Protein, Unbeatable Taste!
Mumbai, 30th November, 2024 —Blue Tribe Foods is rewriting the rules of plant-based eating with its all-new chicken nuggets, redefining what’s possible in sustainable
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Indian
Hockey India League’s “Hockey Ka Jashn” Campaign: A Nationwide Celebration of the Game
The excitement is building as the Hockey India League (HIL) gears up for its grand return with the 2024-25 season, kicking off on
Campaign
Indian
Sebamed’s ‘Project Skin Deep’ Celebrates Beauty Through Science
Sebamed, a global leader in skincare, has launched its latest campaign, Project Skin Deep, redefining the standards of beauty marketing by focusing on
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Zomato’s Hyperpure Introduces Express Delivery Service with 4-Hour Turnaround
In response to the growing demand for faster deliveries in the B2B segment, Zomato’s Hyperpure has unveiled a new “Express” delivery service. This
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ALT Mobility Secures $10 Million in Series A Funding to Propel Commercial EV Leasing Growth
ALT Mobility, a Delhi-based startup revolutionizing the commercial electric vehicle (EV) leasing space, has successfully raised $10 million in its Series A funding