November 14, 2024
Marketing News

MOCHACCINO OR FRAPPUCCINOS? DUNKIN’ DONUTS WANTS YOU TO GET COFFEE.

It’s 2006 and you’re in America. You need your daily fix of coffee before you head out to work. But wait, where would

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Digital Media News

HAVAS MEDIA WINS INTEGRATED MANDATE OF MICROMAX

Havas Media India has won the integrated mandate of Micromax Informatics, a multinational smartphone and consumer electronics company. The mandate includes both traditional

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Digital Media News

CHIMP&Z; INC BAGS DIGITAL COMMUNICATIONS MANDATE FOR VINOD COOKWARE

Following a multi-agency pitch, Chimp&z Inc won the digital mandate for Vinod Cookware. The mandate covers the scope of social media strategy, creatives,

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International

LAY’S NOW TURNS ON YOUR SUBTITLES WHILE YOU’RE EATING

Eating while watching a show or a movie is the norm, but always a headache. More so if one is busy munching on

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International

THE GUARDIAN TELLS US TO STOP WITH THE FAKE NEWS

With the advent of social media, the world has never been the same. No longer do we stand by the phones to talk

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International

LAY’S NOW TURNS ON YOUR SUBTITLES WHILE YOU’RE EATING

Eating while watching a show or a movie is the norm, but always a headache. More so if one is busy munching on

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Indian

INVIDEO’S APRIL FOOL’S DAY CAMPAIGN PRANKS 2500 SUBSCRIBERS

Mumbai April 02nd 2021: While, throughout the year brands remain honest with their audience to score credibility, it is this one day, where they get

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Digital Media News

THERE”S A PLAYLIST FOR THAT

When Spotify made an entry into the bustling Indian Music Market in late 2019, they already knew that they had to do something

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Digital Media News

FOOLING AROUND ON SOCIAL MEDIA

April Fools is a special day for brands and customers alike. It’s that one day of the year that brands can break free

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Marketing News

INSTAGRAM ANNOUNCES REMIX ON REELS

2020 has been a big year for Instagram and by the looks of it, they’re not backing down anytime soon. After Instagram’s Reels

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Advertising News

ASTRAL FOUNDATION GIVES HIWALI ITS FIRST WATER PIPELINE AFTER INDEPENDENCE; WHITE RIVERS MEDIA DOCUMENTS THE JOURNEY WITH A HEARTENING FILM

On World Water Day, Astral Foundation&mdash the CSR arm of the Astral group functioning for sustainable development&mdash released a video film that was

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International

AMAZON’S PANDEMIC CHRISTMAS GIFTS US THE IMPORTANCE OF RESILIENCE AND COMMUNITY

Christmas during the unprecedented times of Covid-19 has been challenging for many. People of all kinds have had to face different obstacles to

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International

WOMEN’S DAY CAMPAIGN BY LVMH INDIA CELEBRATES ALL WOMEN WHO IDENTIFY AS SHE/HER

While various creative campaigns have caught our eye on Women’s Day, one selectively stands out by portraying the real essence of the day;

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Marketing News

BOLLYWOOD SONGS HAVE TAKEN OVER THE MARKETING WORLD

India has always been a land of music. Music is embedded in hearts and minds throughout history. Naturally, as the new method came

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Digital Media News

CRYPTOCURRENCY: THE FLOURISHING NEW INDIAN ASSET CLASS, CRYPTOBIZ EXCHANGE

With COVID-19 affecting major asset classes and traditional financial banks, the Supreme Court of India’s decision to lift the ban on Cryptocurrencies, saw

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Digital Media News

KINNECT WINS CREATIVE DIGITAL MANDATE FOR HIMALAYA MEN

Himalaya MEN, from the house of The Himalaya Drug Company – one of India’s leading wellness brands, has awarded its digital creative mandate to

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Indian

ASIAN PAINTS SAYS THE 4 MAGICAL WORDS WITH ITS LATEST CAMPAIGN FOR VIROPROTEK WITH YOUTUBE CREATORS

In today’s new normal world, we have put hygiene and care on the top of our priority lists. Asian Paints, a brand that is

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Indian

GEMIUS HIGHLIGHTS THE PROMISE OF LOVE WITH KARWACHAUTH CAMPAIGN FOR MYRA

Celebrating the annual ritual where women across the country fast for the longevity of their husband’s lives, Myra’s video campaign brings out the honest

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Indian

HOW ASHOKA FOODS CELEBRATED #NINEDAYSOFNAVRATRI WITH THEIR BOLD CREATIVES

Ashoka, a ready-to-eat packaged food brand, launched a new creative campaign on social media covering the #NineDaysOfNavratri. It is an effort by Ashoka

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Advertising News

DDB MUDRA GROUP WINS IMC MANDATE FOR INDOSPACE ON THE BASIS OF ‘EMOTIONAL ADVANTAGE’ THINKING

IndoSpace, India’s largest investor, developer, and manager of Grade A industrial and logistics real estate, has awarded its integrated marketing communications mandate to DDB

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Digital Media News

BARC TO PAUSE AUDIENCE ESTIMATES (RATINGS) OF NEWS CHANNELS

Genre Level Ratings, by State and Language to Continue In the light of the recent developments, BARC Board has proposed that it’s Technical Committee

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Digital Media News

SUNDARAM MUTUAL PARTNERS WITH SOCIAL BEAT FOR A DIGITAL-FIRST NFO AND MOBILIZES ?650 CR

Sundaram Mutual in collaboration with Social Beat, their digital partner, has just concluded their Sundaram Bluechip Fund New Fund Offering which was open from Sep

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Indian

HOW SOCIAL MEDIA CELEBRATED ENGINEERING DAY WITH QUIRKY POSTS

The tireless hours of dedication and the mind-bending innovations of Engineers is a great contribution to the country’s progress, both technologically and economically.

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PR

MEDIACOM NAMED UBER’S GLOBAL MEDIA AGENCY OF RECORD

Agency expands remit into every operational market for the mobility company MediaCom has been appointed as Uber’s global media agency of record. The agency,

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PR

INTRODUCTION OF CRYPTOCURRENCIES AS AN ASSET CLASS IN INDIA – B21 INVEST

Covid-19 pandemic has drastically changed the finance industry. While assets like equity and traditional stocks have been experiencing blows, alternative asset classes are

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PR

REEBOK INDIA AND 22FEET TRIBAL WORLDWIDE LAUNCH THE NEW ‘CLASSIC LEATHER LEGACY’

Reebok India, in collaboration with 22feet Tribal Worldwide, has launched a new version of the iconic shoe, Classic Leather – ‘Classic Leather Legacy’, in

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PR

HAVAS MEDIA NETS INTEGRATED MEDIA MANDATE FOR GAMEZY

Havas Media has won the integrated media duties for Gamezy following a multi-agency pitch. The account will be handled out of the agency’s

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PR

APPLE TAKES US TO THE FUTURE WITH ITS NEW SERIES 6 WATCH

Apple held its September 2020 Event earlier today and the new Series 6 watch was the highlight of the show. Apple is known

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PR

KOKILABEN WANTS TO KNOW ‘PHONE PE KAUN THA?’ IN PAYTM’S NEW CAMPAIGN

Paytm launched a new campaign on social media featuring Kokilaben(Rupa Patel) of  ‘Rosode Mein Kaun Tha?’ fame and this time, she is asking

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PR

THE SCRIPT ROOM BAGS THE CREATIVE MANDATE FOR VEDANTU

The Script Room has won the creative mandate for the upcoming campaign of Vedantu, an online education brand following a multi-agency pitch. The

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PR

YOUTUBE ANNOUNCES SHORTS TO TAKE ON TIKTOK AND REELS

After the rampantly growing popularity of the short video format, YouTube has also entered the fray. It has announced that it will be

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International Campaigns

SAMSUNG WANTS US TO UNWRITE AGE-OLD RULES

In the last decade, we have seen everything from our phones and speakers to our refrigerators and homes become smart and these appliances

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International Campaigns

APPLE’S NEW CAMPAIGN TALKS ABOUT THINGS THAT SHOULDN’T BE SHARED

Data Privacy has become a major concern in the last few years with advertising going digital and being more targeted than ever. While

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International Campaigns

SAMSUNG WANTS US TO UNWRITE AGE-OLD RULES

In the last decade, we have seen everything from our phones and speakers to our refrigerators and homes become smart and these appliances

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PR

BURGER KING FINLAND’S CAMPAIGN SHOWS HOW LOVE CAN EVEN CONQUER AGE-OLD RIVALRIES

Burger King and McDonald’s have been rivals in the fast food industry for the longest time and the two have never missed a

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PR

AMAZON PRIME VIDEO BOASTS OF ITS RANGE WITH NEW ‘WHAT’S YOUR MOOD CAMPAIGN”

OTT platforms have seen a tremendous spike in its users since the lockdowns began and sometimes it can be hard to choose between

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PR

HOW INSTAGRAM IS SHIFTING THE FOCUS TOWARDS REELS

With the massive popularity of Instagram’s short-form video format through, Instagram is pushing the Reeling trend even further by encouraging more users to

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PR

GRAPES DIGITAL BAGS THE CREATIVE DIGITAL MANDATE FOR DAAWAT BASMATI RICE

Grapes Digital has won the creative digital mandate for Daawat Basmati Rice which is produced by LT Foods Ltd, a leader in the

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PR

AIRTEL TEAMS UP WITH VOOT TO ADD PREMIUM CONTENT TO ITS XSTREAM PLATFORM

In its bid to offer quality entertainment to customers in India, Airtel today announced a partnership with VOOT to bring more premium digital

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International Campaigns

DIESEL’S NEW SMARTWATCHES COME WITH SUPERPOWERS

Over the years, as technology has evolved, so has our dependence on it. However, in the last decade, technology has been growing at

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International Campaigns

DIESEL’S NEW SMARTWATCHES COME WITH SUPERPOWERS

Over the years, as technology has evolved, so has our dependence on it. However, in the last decade, technology has been growing at

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PR

THOUGHT BLURB AND INTERMILES FORM A REWARDING PARTNERSHIP

Thought Blurb won the creative mandate for travel and lifestyle rewards program, InterMiles (Formerly JetPrivilege). The account was acquired following a multi-agency pitch and Thought Blurb

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PR

FACEBOOK IS TESTING CROSS-PLATFORMING FEATURES FOR ITS APPS

Facebook is testing a new feature that will allow you to look at Instagram stories on Facebook. Your Stories will only be visible

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International Campaigns

CORREIO CREATIVELY URGES PEOPLE TO WEAR MASKS THE RIGHT WAY

While the deteriorating economy has led to lockdown restrictions being eased slowly, most countries have still made it mandatory to wear masks while

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PR

ZOO MEDIA ANNOUNCES THE LAUNCH OF DOYENOINK CONSULTING

Zoo Media, the network that owns the digital agency FoxyMoron along with 6 other agencies, has announced the launch of DoyenOink Consulting— a

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International Campaigns

SAMSUNG UNFOLDS A NEW ERA FOR SMARTPHONES WITH ITS ‘FAREWELL, FLAT’ CAMPAIGN

While the first iteration of Samsung’s Foldable smartphones, the Galaxy Fold, was not the best seller, it certainly gave a new direction to

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International Campaigns

SAMSUNG UNFOLDS A NEW ERA FOR SMARTPHONES WITH ITS ‘FAREWELL, FLAT’ CAMPAIGN

While the first iteration of Samsung’s Foldable smartphones, the Galaxy Fold, was not the best seller, it certainly gave a new direction to

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PR

TEACHER’S DAY FILLS UP SOCIAL MEDIA WITH LOVE AND NOSTALGIA

5th September is celebrated as Teacher’s Day in India. The celebrations are the embodiment of the idea that a teacher could come from

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PR

THE PUBG BAN SPARKS QUITE A STIR ON SOCIAL MEDIA

After the earlier ban of TikTok and other Chinese apps in India, the government of India has now put a ban on 118

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PR

INFECTIOUS ADVERTISING WINS THE DIGITAL MANDATE FOR MYGENIE

Infectious Advertising has won the digital advertising mandate for MyGenie, a newly launched product from ITPeopleNetwork LLC, based in Chicago. The Creative agency will

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