January 24, 2025
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OpenAI launches its text-to-video generator Sora: What you need to know

The wait is finally over! After over nine months of testing, OpenAI has finally launched Sora, its highly anticipated AI video generator tool, to the general public.

In February, the company previewed Sora to specific individuals, and now, it has released a different variant of the model dubbed Sora Turbo. 

“We hope this early version of Sora will enable people everywhere to explore new forms of creativity, tell their stories, and push the boundaries of what’s possible with video storytelling. We’re excited to see what the world will create with Sora,” OpenAI said in a blog post.

What is Sora Turbo?

Sora Turbo is the latest and fastest version of Sora AI, created by Sam Altman. 

Designed to create realistic videos from text prompts, Sora Turbo can currently generate videos in widescreen, vertical and square aspect ratios up to 1080p resolution and 20 sec long. Users can also upload their videos and images to extend, remix, and blend the content into generated videos, or generate entirely new content from text. Furthermore, a storyboard interface lets users set particular inputs for each frame. 

OpenAI has also developed Featured and Recent feeds that are constantly updated with creations from the community.

Is Sora Available to all users?

Sora is now being released as a standalone product at Sora.com to ChatGPT Plus and Pro users.

The technology has not been rolled out across the world and instead limited geographically. Namely, it is unavailable in European countries, the United Kingdom, and Switzerland, among others.

However, its launch has already raised questions in the creative industry, with many wondering if Sora may “take over” their jobs and replace video editing as an industry as a whole. While it is too early to predict the future, its controversial entry into the growing market of artificial intelligence tools is likely to exacerbate existing concerns.

Find out more about Sora Turbo here.