Meta Adds Labels to Business Chats in Messenger
Meta is enhancing the business communication experience on Messenger by introducing a new feature: labels for business chats. This update aims to streamline
Digital Media
News
Digital Media
News
Instagram Adds New Text and Sticker Options
Instagram is rolling out exciting updates to its text and sticker options, enhancing the ways users can personalize their Stories and posts. These
Digital Media
News
YouTube Expands Access to Courses for Creators
YouTube is broadening its support for creators by expanding access to its educational courses and resources. This initiative aims to equip content creators
PR
Airtel Payments Bank collaborates with Noise and NPCI to unveil its upcoming NCMC-Enabled Smartwatch
New Delhi, 28 August 2024: Airtel Payments Bank in collaboration with Noise, India’s leading smartwatch and connected lifestyle brand, and the National Payments Corporation
PR
BGauss launches a digital campaign to promote its latest launch – BGauss RUV 350
The entire campaign has been conceptualized and executed by Admatazz Mumbai, 28th August, 2024: BGauss Electric Scooters, one of the leading players in
PR
Digit Insurance’s new “That’s It” campaign ad with Virat Kohli focuses on easy two-wheeler claims submission
Go Digit General Insurance Limited (Digit Insurance), one of India’s leading new-age insurance companies, unveiled the second ad with its brand ambassador Virat
PR
From 0 orders on Day 1 to 300,000 Restaurant Partners Today: Swiggy’s CEO and founder Sriharsha Majety reflects on the company’s 10-year journey
As Swiggy, India’s leading on-demand convenience platform, celebrates its 10th anniversary this August, CEO and Co-founder Sriharsha Majety reflects on a decade of
Startup
Updates
AI Startup Just Words Secures $1.7 Million in Seed Funding to Transform Marketing Messaging
Just Words, an innovative AI-powered marketing platform, has successfully raised $1.7 million in a seed funding round. The funding was led by Peak
Startup
Updates
DeepMatrix Secures $1.6 Million in Pre-Series A Funding to Revolutionize Geospatial Data Management
DeepMatrix, an emerging player in the geospatial deeptech space, has successfully raised $1.6 million in a Pre-Series A funding round, marking a pivotal
Creator Dissect
Creator News
Shlok Srivastv aka Tech Burner reveals the First Tech Product under his Company Layers
Shlok Srivastv aka Tech Burner is all set to launch his first tech product – a smartwatch under his company Layers. Combining style
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Marketing
News
Amazon India set to launch quick commerce service in 2025
Amazon is preparing to launch quick commerce service in India, likely in the first quarter of next year, according to the Economic Times
Digital Media
News
YouTube Premium announces a price hike in India for individual and family subscription plans
YouTube Premium, ad-free paid subscription service offered by the Google-owned platform, has announced a surprising price hike for its subscription plan users in India,
PR
D2C Brand Libas Expands Bridal Fashion with New Lajpat Nagar Flagship Store
D2C Brand Libas Accelerates Growth in Bridal Fashion Category with New Lajpat Nagar Flagship Store Befikre starrer, actress Vaani Kapoor graced Libas’ store
Agency Interviews
Interviews
#AgencyDissect : Dissecting Opportune
Opportune is a data-driven influencer marketing platform, their mission is to equip brands using the pan-India creator network & technology platform to drive
PR
Currax Pharmaceuticals: CONTRAVE®/MYSIMBA® Demonstrates Positive Cardiovascular Safety in a Large, Real-World Evidence Study
Currax Pharmaceuticals LLC (“Currax”) today announced the results of a Cardiovascular Health Outcomes Analysis (HOA). The results showed there is no evidence of excess
PR
Enfinity Global closes a €500 million landmark investment to build, own, and operate 1.5 GW of solar power plants in Italy
Enfinity Global Inc., a leader in renewable energy, announced today the financial close of a €500 million financing that combined with project finance
PR
After PV Sindhu, MasterChef Pankaj Bhadouria Joins Greenday’s ‘Better Nutrition’ as Investor and Culinary Advisor
Mumbai, India – August 27, 2024: Ahead of National Nutrition Week, Greenday is thrilled to announce that MasterChef Pankaj Bhadouria has joined the
PR
KPMG in India to host the second edition of its flagship ESG Conclave and Awards 2024
KPMG in India is set to host the second edition of its flagship ESG Conclave and Awards 2024 in Mumbai. Slated for 28 August
Startup
Updates
HouseEazy Secures $7 Million in Series A Funding to Revolutionize Resale Home Market
HouseEazy, an innovative proptech startup that specializes in the resale home market, has successfully raised $7 million in its Series A funding round.
PR
Zell Education Is Now Great Place To Work Certified
Zell Education has been Great Place To Work® Certified™. This certification reflects Zell Education’s commitment to creating a positive and inclusive workplace environment,
Creator Dissect
Creator News
Apoorva helps Ananya Panday with house-hunting to promote upcoming series “Call Me Bae”
“House hunting ain’t as easy in Bombay, but this Bae is ready now!” Apoorva aka the Rebel Kid has collaborated with Bollywood actress
Campaign
Indian
Motilal Oswal Unveils New Campaign, Launches Investor Helpline
Motilal Oswal Financial Services Ltd. (MOFSL) has introduced a compelling new brand campaign titled ‘The Man From Motilal Oswal,’ marking a significant step
Campaign
Indian
Canva’s ‘Dil Se, Design Tak’ Campaign: A Creative Fusion of History and Modernity
Visual communication giant Canva, boasting over 190 million monthly active users worldwide, has made a bold move to deepen its connection with the
PR
Swastik Productions Unveils India’s First AI-Generated Devotional Song Video ‘Achyutam Keshavam’
Mumbai India, 27th August, 2024 – Swastik Productions, renowned for its mythological and spiritual television productions has announced the launch of its first
Digital Media
News
Telegram to be banned in India ‘if these charges come true’? Centre launches probe
The Telegram messaging app, which has over 5 million registered users in India, may face a ban due to government concerns. This news
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Marketing
News
Zomato launches new Order Scheduling feature in select cities across India
Food delivery app Zomato has introduced a new feature that lets customers schedule orders two days in advance. Called ‘Order Scheduling,’ this new service
Digital Media
News
YouTube launches new Q&A Shorts Series for Creator Questions
Over the past few days, YouTube Creator Liaison Rene Ritchie has begun posting Shorts which addresses specific YouTube growth questions that will aid
PR
IDEAYA Biosciences to Participate in the Morgan Stanley 22nd Annual Global Healthcare Conference
SOUTH SAN FRANCISCO, Calif., Aug. 26, 2024 — IDEAYA Biosciences, Inc. (NASDAQ: IDYA), a precision medicine oncology company committed to the discovery and development
Campaign
Indian
RR Kabel’s New Campaign with Akshay Kumar Highlights Hidden Dangers of Toxic Smoke
RR Kabel, a prominent player in the wire and cable industry, has unveiled its latest television commercial campaign, #FireSeJyaadaJaanleva, featuring Bollywood star Akshay
PR
HAUS LABS BY LADY GAGA TO LAUNCH IN SEPHORA AT KOHL’S
Haus Labs by Lady Gaga, the pioneering, science-driven, clean artistry makeup brand, will debut across Sephora at Kohl’s stores nationwide and on kohls.com
Startup
Updates
Caresyntax Secures $180 Million in Series C Extension with BlackRock Leading the Charge
Caresyntax, a Berlin-based startup specializing in AI-driven surgical technology, has raised $180 million in a Series C extension funding round. This latest injection
PR
Dolly Tayal named Managing Director of Burson Genesis
Burson has announced its organisational structure in India. Burson Group India will operate three leading brands including Burson Genesis, Hill & Knowlton India and
PR
Sandipan Ghatak joins Jubilant Bhartia Group as VP-Corp Marketing & Communications
Sandipan Ghatak has joined Jubilant Bhartia Group as Vice President Corporate Marketing & Communications. Before this, he was with Max Healthcare as Vice
Campaign
Indian
SOIE’s ‘Weaving Deeper Bonds’ Campaign: A Heartfelt Tribute to Maternal Love and Resilience
In an inspiring homage to mothers, SOIE, a leading lingerie and activewear brand from Ginza Industries, has unveiled its latest campaign, ‘Weaving Deeper
Campaign
Indian
Goodknight Flash TVC Showcases Unmatched Mosquito Protection During Power Outages
Godrej Consumer Products Ltd (GCPL) has introduced a groundbreaking solution in the fight against mosquitoes with the launch of its Goodknight Flash liquid
PR
SAP Labs India Brings Together 6,000+ Runners for the Inaugural SAP Run Bangalore 2024
Participants received saplings as part of SAP Labs India’s effort to contribute to Bangalore’s greenery and sustainability. SAP Labs India hosted the inaugural
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Marketing
News
Brands celebrate Janmashtami 2024 with Colourful Creatives
Janmashtami, which marks the birth of Lord Krishna, is a festival that is celebrated with joy and vibrancy all across India. This year,
PR
Celebrating 35 Years of Innovation: Microland Marks Milestone with Groundbreaking Solutions and Vision for the Future
Microland, India’s networking pioneer and India’s largest specialized IT infrastructure services and consulting company, is celebrating 35 years of providing technological innovation to
Digital Media
News
Meta Clarifies Confusion Regarding Alcohol and Gambling Ads
Meta has issued clarifications regarding the ongoing confusion surrounding the advertising policies for alcohol and gambling on its platforms, including Facebook and Instagram.
Digital Media
News
LinkedIn Launches In-Feed Video Carousel Feature
LinkedIn is expanding its content capabilities with the launch of a new in-feed video carousel feature, offering users and brands a dynamic way
Digital Media
News
Perplexity AI to Introduce Advertising on Its AI Search Platform
Perplexity AI, known for its innovative AI-driven search capabilities, is taking a bold step by introducing advertising on its platform. As the AI-powered
PR
Prodapt bolsters Americas service delivery capability with expanded nearshore center in Panama
Increased capacity, AI-led solutions to further improve customer experience and operational efficiency for customers Prodapt, a leading provider of consulting, engineering and transformation
Agency Interviews
Interviews
#AgencyDissect : Dissecting Qoruz
Qoruz is the most effective influencer platform in terms of cost, effort, and convenience. 1. Who are we? Qoruz is a leading influencer
Agency Interviews
Interviews
#AgencyDissect : Dissecting Purple Sketch Digital
Purple Sketch Digital is a Digital Marketing Company helping brands develop a viable digital presence via strategies that are ROI-focused & essential for
Agency Interviews
Interviews
#AgencyDissect : Dissecting 2Twelve
2Twelve are digital mavericks in the true sense of the word. With an eye on the latest industry updates, their specialty is
Digital Media
News
Instagram users ask ChatGPT to “roast” their profiles: A new viral trend?
A new trend has taken over Instagram by storm and involves asking the AI chatbot ChatGPT to generate witty insults for users’ own
Agency Interviews
Interviews
#AgencyDissect : Dissecting Aagey Se Right
Aagey Se Right is a 360-degree advertising agency, with all media and integrated marketing solutions that can move people, products and culture. 1.
PR
PowerMax: India’s leading Fitness Equipment brand with a Global Presence in Qatar, Saudi Arabia, and UK
India, 2024: PowerMax, India’s leading fitness equipment brand, has expanded globally to countries like Qatar, Saudi Arabia, the UK, and Dubai. Renowned for its unwavering commitment to
Creator Dissect
Creator News
Bhuvan Bam shares thoughts on AI after deepfake experience
“AI is dominating, but in the longer run, you need a heart.” Bhuvan Bam became the latest victim of a deepfake video that
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Marketing
News
Zomato delivers a mural for hockey legend PR Sreejesh after the Olympics
“Delivered a wall for the wall!” After winning a bronze medal with the Indian hockey team at the Paris Olympics 2024, delivery platform