Facilitated by White Rivers Media, the episode sparked engaging internet chatter.
Mumbai, January 6th, 2025: Vastrado, Gen-Z’s loved apparel brand, made waves with its special New Year’s Eve collaboration with the wildly popular show India’s Got Latent, hosted by Samay Raina. With 28 million views and counting, the partnership proved to be a masterstroke, resonating strongly with Gen-Z audiences and driving exceptional brand traction. The episode achieved a series milestone, amassing over 2 million views within just 1.5 hours and making it the fastest viewed installment on the channel to date.
The episode’s impact was further cemented by its performance on YouTube’s Trending charts, holding strong at the #1 and #2 spots for 4 days straight since it went live. Vastrado also experienced an increase in revenue growth by 150% and a spike in website traffic by 20X.
The first winner of the show, Mr. Yuvraj Gupta received prize money of one lakh rupees by Vastrado. In addition, the episode marked a series first, with Vastrado’s founder, Mr. Vishwanshu Agarwal stepping into the spotlight, and matching the prize money for the second winner, Ms. Khushi Saini. In an unscripted moment that captured the show’s spirit, Mr. Agarwal also offered her a brand collaboration opportunity.
This surprise gesture not only amplified engagement but also showcased Vastrado’s commitment to foster young talent.
Reflecting on the partnership, Mr. Vishwanshu Agarwal, Founder, Vastrado shared, “India’s Got Latent’s massive Gen-Z appeal aligned perfectly with Vastrado’s vision to connect with our audience meaningfully. Kicking off the year with the episode trending at number one was the icing on the cake.”
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The panel of judges including Samay Raina, Rakhi Sawant, Aashish Solanki, Maheep Singh, Yashraj and Balraj Ghai, kept the show entertaining through playful brand banter.
Mr. Shrenik Gandhi, Co-founder and CEO, White Rivers Media (WRM), added, “With WRM’s grip on the Gen-Z pulse, this collaboration served as the perfect blend of platform, audience and opportunity, creating a moment of genuine brand love.”
Founded in 2021 by Mr. Vishwanshu Agarwal and Mr. Tushar Agarwal, Vastrado has rapidly become the go-to destination for Gen-Z shoppers, combining trendsetting styles with accessible pricing.