June 22, 2026

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Latest Marketing News

Rapido Delivers Speed This IPL with a 5-Minute Ride Guarantee

As the IPL fever takes over India, Rapido, the popular ride-sharing platform, has launched a high-energy campaign that promises users a ride in

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Creator Dissect Creator News Latest

Lilly Singh Co-Founding HYPHEN8: A New Era for South Asian YouTube Creators

Lilly Singh, a renowned YouTube creator, actress, and entrepreneur, has always been at the forefront of breaking boundaries in the digital world. Known

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PR

Surya Roshni Unveils Advanced BLDC Fan Range, Setting New Standards in Energy-Efficient Cooling

New Delhi, 25th March, 2025: Surya Roshni, one of the most trusted and respected brands in Lighting, Fans, Home Appliances, Steel, and PVC pipes

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PR

HiVoco Studios & The Sports Front Partners to Launch “Legends FaceOff Game”

A one-of-a-kind, interactive contest that gives fans an exclusive opportunity to showcase their football knowledge, win match tickets & even meet legendary football

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PR

SMC Agri Ltd. (Madhusudan) Takes Centre Stage as Diamond Sponsor at 11th GAI Food, Beverage & Hospitality Expo 2025 Nepal

Kathmandu, Nepal – SMC Agri Ltd. (Madhusudan), a leading name in the agricultural and food industry, is proudly participating as the Diamond Sponsor

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PR

AI to bridge India’s customer service gap as 80% of consumers rely on chatbots for key services

82% customers surveyed expressed the new AI tools have increased their expectations of customer service.  India, March 25, 2025: ServiceNow, the AI platform

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Marketing News

ANUPAM MITTAL SAYS “I AM IN” TO KFC’S PICK, POP, DIP, STRIP RITUAL!

~ In his new video, Anupam is seen complaining about the crazy pitches he gets ~ National, 25th March 2025: “Bhai investor hu

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PR

Bajaj Unveils a Large-Scale Multi-Media Summer Campaign to Reinforce the Brand Promise of Durability and Toughness

Mumbai, 25th March, 2025: Bajaj – one of India’s leading consumer appliances brands, has launched an extensive multi-media campaign for fans and air

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Digital Media Latest News

Decoding Marketing, Advertising, and Agencies with Hetansh Desai

What does the future hold for the dynamic worlds of marketing, advertising, and agencies? In a captivating new episode of “Aleena Dissects,” with

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Campaign Indian Latest

Hindalco Redefines Indian Manufacturing with a Bold New Identity and Strategic Growth Plan

Hindalco Industries Ltd., the metals powerhouse of the Aditya Birla Group, has embarked on a transformative journey with a refreshed brand identity and

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Campaign Indian Latest

Furlenco Joins Hands with Royal Challengers Bengaluru as Official Furniture Partner for Indian T20 League 2025

Furlenco, a leading name in the furniture and appliance rental industry, has teamed up with Royal Challengers Bengaluru (RCB) as the official furniture

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Industry Updates Latest News

M Baazar Announces Rakul Preet Singh as Its Brand Ambassador

M Baazar, one of India’s leading fashion retail chains, has taken a significant step forward by welcoming Bollywood actress Rakul Preet Singh as

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Creator Dissect Creator News Latest

Kunal Kamra Slams Demolition of Mumbai Studio Following Political Controversy

Stand-up comedian Kunal Kamra has strongly criticized the recent demolition of a studio in Mumbai, following protests by supporters of Maharashtra Deputy Chief

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Creator Dissect Creator News Latest

Kusha Kapila and Srishti Dixit Confront Their Worst Nightmares in JioHotstar’s ‘Behan Darr Gayi Na’

JioHotstar is back with another thrilling addition to its Sparks lineup, and this time, it’s all about facing fears head-on. Starring digital sensations

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PR

The ABBY Awards 2025 powered by One Show to be held at the Goafest on 21-23rd May 2025

~ Announce the members of its Awards Governing Council ~ ~ Announce a first set of its illustrious Jury Chairs ~ ~ Now

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PR

One Life Studios Appoints Govind Shahi as Strategic Advisor to Accelerate Global Growth

~  Strengthens leadership to propel One Life Studios as a global leader for content licensing ~ Mumbai, 24th March, 2025 – One Life

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PR

NeuralGarage sets a historic win at the globally renowned SXSW Pitch Competition

~ First startup from India to win on the global platform~ Mumbai, March 24, 2025: GenAI startup NeuralGarage, has emerged as the first

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PR

Spykar Partners with Mr. Faizu for ‘EIDI THAT ALWAYS STAYS WITH YOU’ – A Meaningful Eid Gift that Lasts a Lifetime

India, 24th March 2025: This Eid, Spykar is giving a fresh twist to the tradition of Eidi—turning it into something truly lasting. With

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PR

Tata Motors associates with Vicky Kaushal for its Passenger and Electric Vehicle Family

Kick starts this exciting collaboration with the ‘Take the Curvv’ Campaign Mumbai, March 20, 2025: Tata Motors, India’s leading automotive manufacturer, today announces

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PR

PUMA BECOMES OFFICIAL PARTNER OF THE PREMIER LEAGUE

Global sports company PUMA has signed an official agreement with the Premier League, the most-watched football league globally, as part of the company’s strategy to

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Campaign Indian Latest

Godrej Enterprises Introduces ‘Befikar Living Unlocked’ Campaign, Showcasing Smart Digital Security

Godrej Enterprises Group’s Locks & Architectural Solutions division is redefining home security with its latest campaign, ‘Befikar Living Unlocked’, introducing the cutting-edge Advantis

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Campaign Indian Latest

Good Home’s ‘Bathroom Nahi, Freshroom’ Campaign Redefines Bathroom Freshness with a Luxurious Touch

TTK Healthcare’s Good Home has launched an innovative campaign, ‘Bathroom Nahi, Freshroom,’ aiming to redefine the air freshener category. Conceptualized by Curry Nation,

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Campaign Indian Latest

Tata Soulfull and Manoj Bajpayee Elevate Tea-Time with No Maida Rusk

Tea-time in India is more than just a break—it’s a cherished ritual. Recognizing this deep-rooted tradition, Tata Soulfull, a brand under Tata Consumer

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Campaign Indian Latest

WOW Skin Science Introduces ‘WOW Sunscreen Rhyme’ to Make Sun Protection Fun and Engaging

Sunscreen is an essential part of skincare, but many still neglect it due to common concerns like greasy textures and white cast. Addressing

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Campaign Indian Latest

Prashant or Croissant? How a Hilarious Mispronunciation Took Over the Internet

The internet is no stranger to viral trends, but every so often, a seemingly minor moment spirals into an online phenomenon. The latest

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PR

Prakash Hospital Noida Honored by NABH for Excellence in Patient Safety and Quality Care

Noida, 20th March, 2025: Prakash Hospital, Noida, has been recognized by the National Accreditation Board for Hospitals and Healthcare Providers (NABH), a constituent

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Agency Interviews Interviews

#AgencyDissect: Cranberry

1.  Who are we? Cranberry is more than an agency – it’s a tribe! A slightly chaotic, caffeine-fueled, wildly creative bunch. From our

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PR

John Jacobs launches Wildgear, a campaign that explores the animal within you

John Jacobs launches its latest campaign—Wildgear, a cinematic journey that inspires viewers to unleash their primal instincts and embrace the essence of their

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PR

Specta unveils India’s first pastel quartz collection, named Pastel Poise, with its latest campaign “Fall in Love with Colours”

The collection introduces quartz surfaces in four stone shades to reimagine elegance in homes: Gulmarg Pink, Mint Mirage, Lavender Crest and Azure Haze.

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PR

100% PURE PLAY: NEW ZEALAND NOW PLAYABLE IN MINECRAFT

THE WORLD-FIRST DESTINATION DLC ARRIVES JUST IN TIME FOR THE FIRST-EVER FEATURE  ADAPTATION OF THE GAME, “A MINECRAFT MOVIE”, TO HIT CINEMAS  20th

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PR

PEANUTS + STARBUCKS MERCHANDISE COLLECTION CELEBRATES KINDNESS, COFFEE AND COMMUNITY IN ITS LATEST GLOBAL CAMPAIGN

National, 20th March, 2025: Starbucks and Peanuts have come together to launch a global brand partnership that celebrates kindness, coffee, and community. Starting 20th March

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PR

Are You Precise Enough? Take the Britannia Treat Circle Challenge and Stand a Chance to Win INR 10 lakh

National, 18th March 2025: What’s the circumference of a circle? If you know the answer (or think you can find it out), Britannia

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PR

WICCI Women Empowerment Council launches its Maharashtra Chapter

March 20, 2025, Mumbai, India: The Women’s Indian Chamber of Commerce and Industry (WICCI) has launched the Maharashtra chapter of the Women Empowerment

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Creator Dissect Creator News Latest

Sejal Kumar Drops New Music Video “Ishaare” – A Perfect Blend of Style and Soul

Indian YouTuber and rising music artist Sejal Kumar has recently captivated fans with the release of her much-anticipated music video, “Ishaare”. Known for

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Creator Dissect Creator News Latest

Niki Mehra Stuns as She Closes the Show for Nirmooha at Paris Fashion Week

In a remarkable display of elegance and poise, Niki Mehra made headlines at Paris Fashion Week, closing the highly anticipated show for Nirmooha,

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Campaign Indian Latest

Rasna Unveils ‘Rasna Rich’ with a Heartfelt Campaign, Offering a Premium Taste Experience at an Affordable Price

Rasna, a beloved homegrown beverage brand, has once again redefined the refreshment experience with the launch of Rasna Rich, a new, thicker, and

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Campaign Indian Latest

Avanse Financial Services Launches #StartYourStory Campaign with Swalaksh Education Loan for Female Students

Avanse Financial Services, a leading non-banking financial company (NBFC) focused on education financing, has unveiled a powerful new initiative aimed at empowering women

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PR

Grapes Worldwide wins the digital mandate for LivWell

With the collaboration, Grapes Worldwide will be responsible for devising the consolidated digital strategy for LivWell and managing its entire communication strategy New

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PR

Big Cricket League Launches Unique Human Billboard Awareness Campaign “Are you a cricketer?” in Delhi-NCR

The world’s only cricket league that brings together amateur cricketers & legends, launched an awareness campaign across the NCR. March 2025: In a

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PR

Below2° Transforms Art into a Powerful Climate Warning, a partnership between Karma Lakelands & Greener Earth Foundation

-Made from 1000 repurposed golf balls -Structured using unique wax blend that melts at 53°C` -A transitioning globe depicting habitat and biodiversity loss

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PR

Godrej’s Locks and Architectural Solutions hosted the GeeVees Awards 2025, celebrating excellence in architecture & design

India, March 2025: Locks & Architectural Solutions, a leading and trusted home safety business of Godrej Enterprises Group, proudly marked the culmination of

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PR

Enhancing Indian Brands’ Presence in the Global Fashion Arena through Moscow Fashion Week

Mumbai, India 2025  The ongoing Moscow Fashion Week, held in the Russian capital from March 13 to 18, is approaching its grand finale, reaffirming its

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PR

Happy You, Happier Your Skin: The Ultimate Guide to Glowing Skin

Glowing skin starts with a happy, balanced you. Your skin reflects not just the products you use, but also your emotional and mental

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PR

Dabur Red Paste Launches #SwitchToFluorideFree Campaign on World Oral Health Day

The month-long campaign aims to start a dialogue & sensitize the Indian population about the adverse effects of consuming further fluoride through toothpastes

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PR

Warner Bros. Discovery, Aravani Art Project & ting unite to celebrate “Legends of Shiva With Amish”

Warner Bros. Discovery partners with Aravani Art Project and ting, promotes Legends of Shiva with Amish through a unique artistic celebration The series

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PR

‘MY MELBOURNE’, DIRECTED BY INDIA’S LEADING FILMMAKERS – KABIR KHAN, IMTIAZ ALI, ONIR, AND RIMA DAS, RELEASES IN INDIA, AFTER MAKING SUCCESSFUL WAVES IN MELBOURNE

~ Visit Victoria co-presents the cinematic journey of four compelling stories set against the vibrant and multicultural backdrop of Melbourne~ India, 17th March

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PR

Flipkart and Nothing’s ‘Don’t Buy Me’ Campaign Turns Smartphone Marketing on Its Head

Conceptualized and executed by Pepper Creative (a unit of Pepper Content), the campaign encourages mindful tech use, while establishing a distinct positioning for

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PR

Achieve Healthy, Beautiful Hair with Calecim Professional’s Advanced Hair System

Finding the right solution for healthy, beautiful hair is essential for boosting confidence and well-being. This year, take the first step towards stronger,

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PR

MAGICCIRCLE COMMUNICATIONS LAUNCHES A NEW AGILE CONTENT DIVISION — ‘RESTLESS’ WITH A DYNAMIC LEADERSHIP TEAM

The agency has appointed Shray Chawla, Akshit VS and Angira Lahiri to usher in a new wave of creativity. New Delhi, 18 March,

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PR

Under 25: Connecting and Empowering India’s Youth with a Community-Driven, Gamified Engagement Platform

Mumbai, March 18, 2025 – India’s youth represent the future of the nation, and Under 25 is the platform where this next generation

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