Freakins, a Mumbai-based direct-to-consumer (D2C) denim fashion brand targeting Gen Z women, has successfully secured $4 million in seed funding. The investment round was led by Matrix Partners India and Blume Ventures, with participation from over 30 angel investors, including industry figures such as Revant Bhate of Mosaic Wellness, Utkrishta Kumar of Meesho, and Asish Mohapatra of OfBusiness.
The newly acquired capital is earmarked for several strategic initiatives:
Supply Chain Enhancement: Freakins plans to forge partnerships with factories specializing in denim, knits, and woven fabrics to bolster its supply chain capabilities.
Product Line Expansion: The brand aims to broaden its product offerings by introducing new categories and styles, catering to diverse consumer preferences.
Omnichannel Growth: Funds will be allocated to strengthen Freakins’ presence across various sales channels, aiming to reach consumers through both online and offline platforms.
Established in 2019 by Puneet Sehgal and Shaan Shah, with Sachin Shah as a partner, Freakins has rapidly gained traction in the fashion industry. Initially focusing on women’s denim, the brand expanded into men’s apparel in February 2023, aligning with its vision to become a comprehensive Gen Z denimwear label.
The founders emphasize a fast-fashion approach, introducing 100 to 150 new styles each month. This strategy necessitates a vertically integrated supply chain, encompassing in-house product design, development, sampling, and manufacturing, ensuring quick adaptation to evolving fashion trends.
Freakins boasts a diverse portfolio of over 1,500 styles across more than 35 categories, catering to various body types and occasions. Nearly half of its sales are generated through its proprietary D2C website, with the remainder through partnerships with online marketplaces like Myntra and Ajio.
With the infusion of $4 million, Freakins is poised to enhance its supply chain, diversify its product range, and expand its market presence, reinforcing its commitment to delivering trendy and comfortable denimwear to Gen Z consumers.
