Myntra is taking a fresh and fun approach to fashion with its latest “Fashion With Caution” campaign, featuring Bollywood superstars Ranbir Kapoor and Triptii Dimri. The campaign, which cleverly plays on the idea that being stylish can sometimes have unexpected consequences, introduces a lighthearted twist on the world of fashion.
Imagine a world where looking your best can disrupt your day in the most hilarious ways. Myntra’s new campaign brings this quirky concept to life as Ranbir and Triptii issue “public apologies” for causing unintentional chaos due to their impeccable, trend-setting fashion choices.
The central idea of the campaign revolves around Myntra’s “Shop by Occasion” feature, which makes dressing up for any occasion a breeze. But what happens when being stylish is just too effortless? Well, that’s when the fun begins. From celebrity encounters at the airport to accidentally intimidating your boss on the first day of work, the campaign humorously highlights the unanticipated outcomes of looking good.
In a series of short films, the two stars find themselves in awkward but funny situations due to their enviable sense of style. Ranbir Kapoor, for example, plays a character who’s so well-dressed for his airport look that he ends up missing his flight—because people just couldn’t stop staring at his outfit. Then there’s the hilarious scenario where a trendy brunch outfit leads to an uncomfortably large bill because everyone assumes he’s a celebrity. And in another scene, Ranbir’s impeccable fashion even overshadows his boss at work, leading to his unintentional dismissal.
Triptii Dimri’s storyline mirrors this fun twist in fashion. In one scene, she plays a character who struggles to get an auto-rickshaw because the drivers assume she’s already got a chauffeur. In another, her perfectly styled date-night attire creates an awkward moment with her best friend, and in the gym, her fashionable activewear causes people to think she’s unapproachable.
The charm of these scenarios lies in their relatability. Myntra has taken everyday situations and given them a humorous spin, showing how being effortlessly stylish can have unintended consequences. Whether it’s turning heads for all the right or wrong reasons, the campaign offers a fresh perspective on fashion—reminding us that style doesn’t always come without its surprises.
At the heart of this campaign is Myntra’s “Shop by Occasion” feature, which allows customers to easily browse and shop clothing for specific events, whether it’s a brunch date, a work meeting, or a casual weekend outing. The platform’s trend-forward collections ensure that fashion is accessible, inclusive, and always on-point.
Abhishek Gour, Director of Brand Marketing at Myntra, said, “Our focus has always been on making fashion more accessible and fun for everyone. Myntra’s ‘Shop by Occasion’ feature allows customers to shop with ease, ensuring they always have the latest styles at their fingertips. With the inclusion of Ranbir and Triptii in this campaign, we’ve taken a humorous approach to showcase just how effortlessly stylish Myntra’s offerings are—and what can happen when you get fashion just right.”
The Bollywood stars bring their signature charm to the campaign, with Ranbir Kapoor speaking about how fashion can make a statement without saying a word. “Fashion has the power to speak volumes, and Myntra has made it so easy that sometimes, you end up in situations you didn’t see coming,” said Kapoor. He added that the campaign blends humor and style perfectly, highlighting how great fashion can lead to some funny, but very real, side effects.
Triptii Dimri, on the other hand, emphasized the confidence that comes with great fashion. “It’s not just about what you wear, but how it makes you feel. Myntra has made it so effortless to dress stylishly, but sometimes, it leads to moments of surprise and humor. This campaign captures that essence perfectly, adding a fun twist to how fashion can shape your day,” Dimri shared.
The creative direction of the campaign comes from Tilt Group, with Chief Creative Officer Adarsh Atal explaining the concept: “We were inspired by the idea that Myntra’s fashion can draw attention—whether you’re trying to stand out or not. We took that insight and made it the foundation of this campaign, playing with the notion of ‘Fashion with Caution.’ The ‘Shop by Occasion’ feature enables customers to look effortlessly stylish every day, but we wanted to explore the unexpected moments that arise when that style catches everyone’s eye.”
The beauty of Myntra’s new campaign lies in its ability to connect with people in a fun, lighthearted way. Fashion doesn’t have to be overly serious, and Myntra proves that being stylish can be a joyful experience full of surprises. The combination of top-tier Bollywood talent, sharp humor, and relatable everyday situations creates a memorable campaign that resonates with viewers.
By using humor and creativity to show how Myntra’s platform helps shoppers find the perfect outfit for any occasion, the brand reinforces its position as a go-to destination for trend-forward, accessible fashion. So, the next time you shop on Myntra, just remember—fashion can be a bit too good sometimes. But that’s what makes it fun!
Myntra’s “Fashion With Caution” campaign with Ranbir Kapoor and Triptii Dimri takes a humorous look at the unintended consequences of being too stylish. The witty scenarios and relatable storytelling bring attention to Myntra’s “Shop by Occasion” feature, showing how fashion can be both effortless and full of surprises. With sharp humor and bold style, Myntra reminds us all that being fashionable is fun—but it’s best to do so with a little caution!
