Mumbai, 28 March, 2025: Srishti Media, one of India’s leading full-stack media agencies, has launched an expansive integrated campaign for Truecaller, designed specifically to engage iPhone users across eight of India’s most influential cities. The campaign aims to position Truecaller as an essential communication app for iPhone users, enhancing their experience with safer and smarter call management with real time caller ID.
The campaign strategically engages users at every potential touchpoint, seamlessly integrating high-impact print advertisements in leading national publications. The outdoor strategy extends to iconic city landmarks, bustling marketplaces, popular hangout spots, office spaces, and shopping malls, complemented by premium in-flight visibility. The digital leg of the campaign ensured Truecaller’s presence across OTT platforms like Hotstar, Zee5, and MX Player, while also securing display integrations on e-commerce platforms Amazon and OLX and quick commerce apps like Blinkit and Zepto. To achieve precision targeting, display ads are also deployed across handset-specific platforms, ensuring iPhone users engage with the brand seamlessly throughout their daily journey.
Speaking on the campaign, Mandeep Malhotra, Founder & CEO, Srishti Media, said, “This campaign reflects Truecaller’s deep commitment to the iPhone user base in India. With strategic placements across physical and digital touchpoints, we’ve ensured the message reaches users wherever they are — from their morning paper to their OTT screens and mobile handsets.”
