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Arthat Studio creates lifelike sculptures for Mumbai Indians as part of #PlayLikeMumbai campaign

The outdoor installations of Rohit Sharma, Hardik Pandya, Surya Kumar Yadav, and Jasprit Bumrah are placed at the arrival terminal (T2) in Mumbai

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PR

Aveda Celebrates Earth Day with Tree Plantation and Animal Welfare Initiative

Rooted in Nature, Powered by Purpose April 22, 2025 Delhi, India – In celebration of Earth Day 2025, Aveda reaffirmed its commitment to

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PR

Saatchi & Saatchi India’s latest campaign for FedEx empowers SMEs to scale globally

~Set to a catchy soundtrack, the film underscores FedEx’s commitment to businesses of all sizes, by providing reliability and reach, needed to take

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PR

STARBUCKS CELEBRATES ITS SPECIALLY CRAFTED, 48-HOUR STEEPED COLD BREW

Flavour Meets Craft: Starbucks Launches Specialty Cold Brews with Citrus and Coconut Infusions. National, 23rd April 2025 – This summer, Starbucks is set

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PR

Canara Bank Launches ‘Safe Hai, Toh Sahi Hai’ Campaign to Reinforce Fixed Deposit Security

Bangalore, April 23, 2025: Canara Bank has unveiled its latest campaign, Safe Hai, Toh Sahi Hai, highlighting the importance of financial security in an era

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PR

Kansai Nerolac Showcases Next Generation of Innovation in Painting Services; Unveils Digital Video Commercial for NXTGEN Services

23 April 2025; Mumbai – Kansai Nerolac Paints Limited (KNPL), one of India’s leading paint companies, has launched an engaging digital video commercial for NXTGEN, its professional

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PR

GamerFleet and Techno Gamerz put India ringside at WWE WrestleMania 41

For the first time ever, Indian content creators were invited to witness the electrifying spectacle of WWE WrestleMania, held at the iconic Allegiant

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PR

Riot Games announces Legends Ascend South Asia

The tournament aims to create more competitive opportunities for South Asia’s League of Legends players, with a spot at the LCP Wildcard at

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PR

International Creators Day: India’s top gamers share tips on how to become a gaming creator in 2025

As India’s creator economy continues its meteoric rise, there is one genre in particular is stealing the spotlight – gaming. According to a

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Campaign Indian Latest

Tata Tea Jaago Re Taps Google Cloud’s AI to Inspire Action Against Climate Change

Tata Tea Jaago Re has rolled out a fresh initiative encouraging everyday environmental responsibility, combining the power of artificial intelligence with purpose-driven storytelling.

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Agency Interviews Interviews Latest

#AgencyDissect: Story Tellers Union

Who are we?  We are Storytellers Union, a Kochi-based production house and IP studio that blends cinema, culture, and cutting-edge creativity. We build

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Latest PR

Infinix Introduces Its Mammoth Phone with India’s Tiniest Billboards, Conceptualised by SW Network

New Delhi, April 22, 2025: SW Network, an integrated advertising agency, in collaboration with Flipkart Tech, has launched a new campaign for smartphone brand

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Latest PR

Miss World Limited Appoints Altair Media as Official PR Agency for 72nd Miss World Festival

A strategic digital campaign & international media collaborations will further enhance the state’s global presence, strengthening its reputation as a premier destination for

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Latest PR

The Ad Club welcomes Francesco Poletti as International Jury Chair for ABBY Awards 2025 powered by One Show

April 22, 2025; Mumbai, India: The Ad Club today announces the appointment of Francesco Poletti, Chief Creative Officer, Le Pub Publicis Italy, as an international jury

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Latest PR

Enjoy a cinematic treat at Infiniti Mall this May!

~ The activity was organised by Ajith Kumar’s fanclub ~ ~All Milk Bikis packets used were donated to local NGOs for children and

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Latest PR

Enjoy a cinematic treat at Infiniti Mall this May!

Mumbai, 22nd April 2025: Infiniti Mall, a premium luxury shopping and entertainment destination, is set to make May evenings unforgettable with its exclusive

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Campaign Indian Latest

Reliance Jewels Unveils Tirupati-Inspired Collection for Akshaya Tritiya with Kajal Aggarwal

Marking the auspicious occasion of Akshaya Tritiya, Reliance Jewels has launched a stunning new festive campaign that beautifully blends faith, tradition, and artistry.

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Campaign Indian Latest

Taj Mahal Tea’s ‘Chai Bansuri’ Installation in Vijayawada Blends Tea, Tradition, and Tranquility

Brooke Bond Taj Mahal Tea once again celebrated its love for soulful moments and classical elegance with the unveiling of its one-of-a-kind ‘Chai

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Campaign Indian Latest

Gargi’s ‘Ultimate Cheat Code’: Redefining Mistakes as Magic Moments

Let’s be honest — nobody likes making mistakes. They’re awkward, embarrassing, and sometimes even career-altering. But what if we told you a fashion

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Agency Interviews Interviews Latest

Premkumar Iyer, Chief Operating Officer (COO), HAWK, Gozoop Group.

1.Can you walk us through your approach to online reputation management, from assessment to execution? It’s an interesting thing to note brands often

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PR

AnyMind Group completes its 10th acquisition – enters e-gifting industry with the acquisition of Japanese e-gifting company, AnyReach

India: 21st April, 2025: AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced the completion of its full acquisition

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PR

DesignCafe Unveils Its 3rd Experience Centre in Mumbai at Oshiwara, Strengthening Its Presence in the City of Dreams

Mumbai, 19 April, 2025 — DesignCafe, India’s leading design-forward home interiors brand, has launched its 3rd Experience Centre in Mumbai, located at Vicino Mall, Oshiwara,

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PR

Sujata Appliances Appoints Akshaya Vasishth as Chief Marketing Officer

     In his new role, Akshaya will oversee marketing for not only the iconic mixer-grinder range, but also the newly launched premium small domestic

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PR

Genefied’s RESCCON 2025 Brings 100+ Consumer Brand Leaders Together to Redefine Growth and Retention

Unveils Lighthouse.AI at RESCCON 2025 Igniting a New Era of Brand Loyalty and Scalability. New Delhi, April 18, 2025: Genefied, a leading IT services

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PR

Ashnam Retail Introduces ‘Spirit of Terrazzo’: A Cutting-Edge Décor Collection Combining FRP with the Charm of Terrazzo

Mumbai, 21st April’25: Ashnam Retail Pvt Ltd is pleased to announce the launch of its latest collection, ‘Spirit of Terrazzo’. This collection, crafted

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PR

The Valentino Garavani Locò Bag: A Celebrity Favorite

The Valentino Garavani Locò Bag, a modern classic and the ultimate expression of understated glamour, effortlessly blends timeless elegance with contemporary take. With its

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Campaign Indian Latest

The House of Rare Breaks Convention with SS25 Collection ‘White Echoes’ — A Symphony in Minimalism

Indian menswear powerhouse The House of Rare has just dropped its Spring/Summer 2025 campaign, and it’s anything but typical. Titled ‘White Echoes’, the

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Campaign Indian Latest

Foxtale x Rohit Saraf: Sunscreen Gets a Heartthrob Twist in Brand’s New Campaign

Foxtale, the rising star in India’s skincare scene, is turning heads once again—this time with a face everyone already adores. The brand has

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Creator Dissect Creator News Latest

“Influencers Make Bad Founders,” Says Bombay Shaving Company CEO in Viral LinkedIn Post

Shantanu Deshpande, the Founder and CEO of Bombay Shaving Company, has lit a fire under the startup world with a blunt opinion that’s

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Latest Startup Updates

Jewelbox Secures $3.2 Million in Pre-Series A Funding to Redefine Digital Jewellery Shopping in India

In a move that underscores the growing demand for tech-driven luxury experiences, Jewelbox, a rising star in the digital jewellery retail space, has

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Latest Startup Updates

Jewelbox Secures $3.2 Million in Pre-Series A Funding to Redefine Digital Jewellery Shopping in India

In a move that underscores the growing demand for tech-driven luxury experiences, Jewelbox, a rising star in the digital jewellery retail space, has

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Campaign Indian Latest

Pizza Hut Rolls Out “Juicylicious” Pizzas with a Desi Twist—Here’s Why Everyone’s Talking About Them

Pizza Hut has just raised the bar for fusion food lovers with a brand-new menu that’s unapologetically desi and deliciously indulgent. Enter their

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Creator Dissect Creator News Latest

Influencer Alleges “Fake Paneer” at Gauri Khan’s Torii; Video Sparks Heated Debate Online

In the age of social media, one viral video is all it takes to shake up even the glitziest celebrity ventures. That’s exactly

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PR

VDO.AI launches ‘Cricket-Themed Ad Formats’ to help brands boost their IPL Ad Campaigns

VDO.AI’s cricket-themed ad formats are set to reshape the landscape for IPL ad campaigns, promising up to 3x brand engagement    April 17, 2025,

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PR

PUMA Brings RCB Fans Closer to Their Heroes with First-Ever Fan-To-Billboard Experience This Cricket Season

In a unique OOH activation, PUMA India fuses fandom and innovation where fans will be seen standing shoulder-to-shoulder with Virat Kohli, Rajat Patidar, and Co.

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PR

Bodycraft Clinic steps into the era of Regenerative Aesthetics – Introducing YouthXNext!

YouthXNext – Advanced Regenerative Skin and Scalp Care. Bangalore, April 14, 2025: Bodycraft Clinic, one of India’s premier destinations for clinically driven beauty

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PR

Rap, Rhythm, and Hype: Emiway Bantai Lights Up Infiniti Mall, Malad!

Mumbai, 17th April 2025: Infiniti Mall, a premier hub for shopping and entertainment, is set to come alive with an electrifying performance  on 10th May

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Campaign Indian Latest

Tata Tea Chakra Gold CARE Marks Tamil New Year with a Tech-Enhanced Print Campaign

This Tamil New Year, Tata Tea Chakra Gold CARE has introduced an innovative campaign that seamlessly blends tradition with technology. In a strategic

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Campaign Indian Latest

Cosmo Sunshield’s #ShockKamSavingsZyada Campaign: Revolutionizing Summer Energy Savings

As summer temperatures soar, energy bills often follow suit. In response, Cosmo Sunshield has introduced its innovative campaign, #ShockKamSavingsZyada, aiming to provide smart

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Campaign Indian Latest

Vadilal Sparks Joy Nationwide with New Campaign ‘Zara Muskuraiye, Vadilal Khaiye!’ in Collaboration with 82.5 Communications

April 2025 | India – In a world that could use a little more laughter and a lot more ice cream, Vadilal has

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PR

Britannia 50-50 Brings Season 2 of 4th Umpire, Where Every Fan Gets to be the Umpire

~The interactive cricket prediction game returns with bigger rewards and a dedicated digital playground, 5050Cricket.in, where fans can play, predict, and win all

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PR

Centrum launches Centrum Recharge Energy Drink Mix with Brand Ambassador Anushka Sharma

Link to the Film: https://youtu.be/4QqNaDJXiDQ?si=l2RnvDPGsxahJ7cR National, 16th April 2025: Centrum, a trusted name in comprehensive multivitamin support, today announced the expansion of its product portfolio

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PR

AnyMind Group strengthens leadership team with five appointments including Chief Product Officer

The company appoints its first Chief Product Officer, brings in industry leaders from Google and P&G, and expands the remit of two existing

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PR

India’s VKC launches its 17th My VKC store at Mettupalayam, Tamil Nadu.

India’s VKC is fast expanding its Exclusive Brand Outlets in India through its multiple EBO Brands. The 17th My VKC store was inaugurated

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PR

Boomlet and Saridon make history with Guinness World Record-Winning campaign ‘No Pain Period’

The campaign shatters taboos around period pain and puts Indian Marketing on the Global Map Mumbai, India, April 16, 2025: In a landmark

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PR

LINKIN PARK TO ROCK THE UEFA CHAMPIONS LEAGUE FINAL KICK OFF SHOW PRESENTED BY PEPSI®

Pepsi reveals the iconic global superstars will headline the UCL final’s unmissable annual ‘Kick Off Show’ LINKIN PARK has composed and recorded an

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PR

KFC INDIA AND CarryMinati JUST DROPPED THEIR LATEST CULT CO-CREATION, THE ALL-NEW SAUCY POPCORN

~ In an industry first collab, KFC x CarryMinati Saucy Popcorn brings together KFC’s iconic craveable taste and the YouTuber’s saucy personality ~

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PR

Rap, Rhythm, and Hype: Emiway Bantai Lights Up Infiniti Mall, Malad!

Mumbai, 15th April 2025: Infiniti Mall, a premier hub for shopping and entertainment, is set to come alive with an electrifying performance  on 10th May

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PR

Ozone launches a multi-media brand campaign with Ranbir Kapoor and Kriti Sanon as their brand ambassadors

New Delhi, 15th April 2025: Ozone, a market leader in architectural hardware solutions, has signed on Ranbir Kapoor and Kriti Sanon as brand ambassadors and

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PR

Kärcher India Launches eco!Booster for Faster, Greener, and Smarter Cleaning

India, 15th April 2025 – Kärcher India is transforming the cleaning industry with the launch of the eco!Booster, an advanced cleaning accessory that delivers 50%

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