In an industry-first move that’s set to reshape influencer marketing in India, iCubesWire has introduced hyperlocal influencer targeting at the pin code level.
With this launch, brands can now zero in on audiences at an astonishing degree of granularity—right down to the 19,000 unique pin codes that map the country. This isn’t just innovation; it’s personalization at its finest.
Gone are the days when influencer marketing was limited to macro-celebrities or broad regional categories. iCubesWire’s latest update empowers marketers to collaborate with influencers rooted deeply within local communities—from the heart of Mumbai’s suburbs to the remotest pockets of Tamil Nadu. It’s precision marketing built on proximity, culture, and connection.
This new feature comes at a time when hyper-personalization isn’t just a trend, it’s an expectation. According to a recent consumer survey by iCubesWire, 65% of Indian consumers prefer content that reflects their local language and culture. That statistic alone reveals a powerful insight: vernacular content and regional voices are no longer optional—they are essential to brand resonance.
Speaking about the platform’s evolution, Sahil Chopra, Co-Founder and CEO of iCubesWire, remarked, “Just like Uniliever’s CEO Fernando Fernandez highlighted, there is now a strong push to collaborate with influencers across all of India’s 19,000 zip codes. That level of precision demands tools that are not only intelligent but deeply local. And that’s exactly what our team here at iCubesWire is delivering with this update to our Influencer Platform. So far we’ve connected brands to people, but now we’re connecting them to their communities, language and their identity.”
With a database of over one million influencers mapped across every zip code in India, the platform doesn’t just offer scale—it offers sharp strategic alignment. For brands, this means the ability to roll out campaigns that are not just national, but simultaneously hyperlocal—speaking to audiences in the dialects they use at home, through creators they recognize from their neighborhoods.
But this isn’t just a win for brands. It’s a seismic shift for micro and nano influencers too. By integrating pin code-level discovery into its tech stack, iCubesWire is opening up new monetization opportunities for grassroots creators, many of whom were previously overlooked by mainstream campaigns. The update strengthens iCubesWire’s comprehensive suite, which already includes performance analytics, campaign management, and influencer relationship tools.
As India’s digital audience becomes more fragmented and culturally nuanced, the future of marketing lies in intimacy—not just impressions. With its pioneering hyperlocal influencer targeting, iCubesWire isn’t just adapting to this shift—it’s leading it.
