June 22, 2026

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The Royals Soundtrack Takes Spotlight in Believe and Netflix India’s Bold New Era

May 2025 – Mumbai, India —  Believe, one of India’s leading music distribution and artist development companies, is helping shape a growing shift in

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PR

CREATIVE ABBY AWARD 2025 POWERED BY ONE SHOW SHORTLIST ANNOUNCED: Leo, Enormous, FCB, VML, McCann, Famous, Havas lead shortlist

May 7, 2025; Mumbai, India:  The AdClub announced the Round 1 shortlist of creative entries in the ABBY Awards 2025 powered by One

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PR

Kiara Advani Makes Her Met Gala Debut in “Bravehearts” by Gaurav Gupta — A Couture Tribute to Black Dandyism and Generational Courage

For the 2025 Met Gala, themed Superfine: Tailoring Black Style, couturier Gaurav Gupta unveils  Bravehearts -a custom couture creation worn by Kiara Advani.

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PR

Revolutionizing Beverage Marketing, Evocus Uses CGI to Unveil the Science Behind Black Water

The First to Prove, The First to Innovate, The First to Visualize 6th May 2025 : Evocus, India’s first black alkaline bottled water brand,

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PR

35 Entrepreneurs Take Center Stage at India’s Biggest Cricketing Stage as Razorpay Launches Brand Campaign on Jio Hotstar

INDIA, Bengaluru, 6th May 2025: In a first-of-its-kind celebration of entrepreneurship, Razorpay, India’s Leading Full-Stack Payments and Banking Platform for Businesses, has today

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Campaign Indian Latest

AJIO’s Bold Mother’s Day Campaign Launches the “Movement of Offended Mothers” – A Stylish Wake-Up Call for India’s Fashion-Obsessed Youth

Mumbai, India – May 2025Just in time for Mother’s Day, AJIO has flipped the script on traditional sentimentality with a tongue-in-cheek campaign that’s

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Campaign Indian Latest

Tilak Varma’s Quiet Fire: Redefining Vision in John Jacobs’ Latest Eyewear Campaign

In a world where flash often overshadows finesse, Tilak Varma has taken a different path — one defined by unshakable calm, inner composure,

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Industry Updates Latest News

Goodbye Skype: What the Shutdown Means for Your Conversations and Data

After more than two decades of connecting people around the world, Skype is officially shutting down on Monday, May 5, 2025. Once the

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PR

LA Americana Gourmet By Bonn Group strengthens its portfolio & expands its Range with Protein Bread and Ragi Millet Bread

Delhi, May 2, 2025: After redefining clean eating with its Clean Label Bread & Bakery Range, La Americana Gourmet takes another step toward

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PR

YouTube’s new initiatives to accelerate growth for India’s music artists on global stage

New initiatives include the launch of YouTube Music Nights, expansion of regional Music Charts, and continued support for independent artists through the upcoming

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PR

Theatrical Experience Still ‘Magical’: Prime Video Reaffirms Belief in Theatricals in addition to Streaming

Prime Video heads discuss entertainment hub strategy, India’s significance, and more, at AVIA’s Future of Video India Fireside Chat Excerpts from a fireside

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PR

Level Up Your Journey: Under 25’s Gamified Leaderboard Turns Goals into Earnings!

Bengaluru, May 5th, 2025: Under 25, India’s Largest Youth Media Network, has announced the launch of its newest feature on their app :

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PR

Esports to make its mark at Khelo India Youth Games 2025 with BGMI, Street Fighter 6, Chess, and eFootball

Industry stakeholders reflect on the steady rise of esports as a mainstream sport, as it takes center stage as a demonstration event at

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Industry Updates Latest News

Why Gen Z won’t work for you and will work for themselves (100 Times Over)?

As we move deeper into 2025, the workforce is shifting – not gradually, but decisively. Gen Z, the generation that will soon make

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Agency Interviews Interviews Latest

#AgencyDissect: SW Network

1. Who are we? SW Network is an independent, integrated advertising agency built on a mission — to add value. Founded in 2015

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PR

goSTOPS becomes the first-ever hostel chain to land in Goa’s picturesque capital Panjim

May 1, 2025 | National goSTOPS, India’s leading youth travel hostel brand, just got a brand-new address in Goa — you know, the

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PR

Former Vahdam India Executive Nikhil Sareen Joins Qubo as Co-founder

Appointment marks key inflection point as Qubo expands leadership in connected living and smart security. New Delhi | 01st May, 2025 – Qubo, one of

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PR

PAUL & SHARK APPOINTS KL RAHUL AS THEIR GLOBAL BRAND AMBASSADOR – A FIRST FOR AN INDIAN FACE

A seamless blend of sport, style, and Italian luxury craftsmanship. Mumbai, 2nd May 2025 — Italian luxury clothing brand Paul & Shark proudly announces its

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PR

HORLICKS LAUNCHES STRENGTH PLUS: A SPECIALISED, SCIENCE-BACKED NUTRITIONAL SUPPLEMENT FOR OLDER ADULTS

National, 2nd May 2025: Horlicks, a trusted brand for nutritional drinks from Hindustan Unilever Limited (HUL), forays into senior nutrition with the launch

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PR

Theatrical Experience Still ‘Magical’: Prime Video Reaffirms Belief in Theatricals in addition to Streaming

Prime Video heads discuss entertainment hub strategy, India’s significance, and more, at AVIA’s Future of Video India Fireside Chat Excerpts from a fireside

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PR

Sonu Tyagi, Founder of Approach Entertainment & Go Spiritual, Praises WAVES Summit 2025 and PM Modi’s Vision for India’s Entertainment Industry

Mumbai, India – May 2, 2025 – Sonu Tyagi, a prominent figure in India’s media and entertainment landscape and the Founder of Approach Entertainment, Go Spiritual,

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PR

Simona Lights Up the Screen in ‘Galliyon Ke Ghalib’ – The Club Anthem of the Year

Mumbai, May 2, 2025 – Award-winning rapper and music icon Badshah delivers a powerful new track with Galliyon Ke Ghalib—a high-octane anthem bursting

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PR

Prime Video and CJ ENM Announce Strategic Collaboration to Bring the Best of Korean Content to Audiences Worldwide

Latest titles from CJ ENM, starting with Head Over Heels in June 2025 will be available to viewers in 240+ countries and territories through Prime Video with subtitles in 28

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PR

VDO.AI completes seven years of shaping the ‘Future of Video Advertising’

Growing at a CAGR of 122%, the company surges ahead with its mission of empowering brands and publishers with impactful and revenue-generating ad

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PR

5 Players to Watch Out for in Split 2 of OMEN VCSA 2025

Velocity Gaming stormed through the competition undefeated, Revenant Xspark showed grit and star power, and every match felt like a final. The level

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PR

Alcon Introduces PRECISION1 Contact Lenses in India with a new launch campaign

PRECISION1 is India’s 1st SMARTSURFACE Contact Lenses targeting heavy digital screen and active lifestyle users With SMARTSURFACE innovative technology, these lenses contain >80

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PR

Britannia The Laughing Cow is Now Creamier, Tastier and Better Than Ever

~ Now made in India, with richer taste and better value ~ ~ Campaign Video: https://www.youtube.com/watch?v=M6iD2b8mqX8 ~ National, 28 April 2025: Britannia The

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PR

Pepsi® Announces Global Female Football Ambassadors – Alexia Putellas, Caroline Graham Hansen, Farah Jefry and Lauren James

Pepsi’s new signings join global ambassador Leah Williamson in refreshing the game and are set to leave their mark on the world stage

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PR

Aviva India Appoints Suresh Mahalingam as Chairperson

New Delhi | 30th April 2025: Aviva Life Insurance Company India today announced the appointment of Mr. Suresh Mahalingam as its new Chairperson. Mr.

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PR

Madlab Alpha Private Limited sets out to rewrite the rules of Films & Premium OTT content – one disruptive story at a time

~ A bold new partnership between Bodhitree Multimedia Ltd, Madlab films and Universe of Ideas set to create and produce borderless content ~

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PR

Esskay Beauty Champions Barbers Community Spirit Through ‘Care for Smile’ Initiative

Barbers at the Azad Barber Association were recognised for their service and legacy by Esskay Beauty. New Delhi, 25 April 2025:  Esskay Beauty, India’s

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PR

Beauty & Beyond: Salons and Clinics Offering Luxe Mother’s Day Experiences

To make your Mother’s Day planning effortless, here’s a curated roundup of salons and clinics offering luxurious treatments that are all about her—her

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PR

Snapdragon Brings Football Passion to India with Manchester United Soccer Schools

Snapdragon, Manchester United’s official front-of-shirt partner, brought the Manchester United Soccer Schools India edition to young football enthusiasts, designed to nurture and inspire

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PR

Advertising Stalwart ‘Tapas Gupta’, Steps into his 50th Year in the Profession

Becomes India’s first leading advertising professional, stepping into his 50th year in the profession without taking a single career-break & continuing non-stop in a

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PR

Thermocool Announces Strategic Partnership with Bollywood Blockbuster “RAID 2” for All-India Brand Advertising

Thermocool Home Appliances, one of the fastest-growing brands in advanced Home and kitchen appliances, is excited to announce its strategic brand collaboration with

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PR

HORLICKS LAUNCHES STRENGTH PLUS: A SPECIALISED, SCIENCE-BACKED NUTRITIONAL SUPPLEMENT FOR OLDER ADULTS

  National, 29th April 2025: Horlicks, a trusted brand for nutritional drinks from Hindustan Unilever Limited (HUL), forays into senior nutrition with the launch

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PR

DP WORLD AND DELHI CAPITALS LAUNCH STIRRING CAMPAIGN FILM SHOWCASING THE TRANSFORMATIVE POWER OF CRICKET

National, 29th April 2025: DP World, a leading global provider of smart logistics solutions, has unveiled an inspiring new campaign film in partnership

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PR

Prateek Bhardwaj, Minakshi Achan, Shashank Chaturvedi and Priya Shivakumar Appointed as Jury Chairs for the ABBY Awards 2025 powered by One Show

April 29, 2025; Mumbai, India: The Ad Club today announces the appointment of Prateek Bhardwaj, Chief Creative Officer, Lowe Lintas, Minakshi Achan, Head Brand & Communication at JioStar,

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PR

Love, Games, and a Surprise Proposal: A Heartfelt Moment at Timezone

India, 28th April, 2025 – For one special couple, Timezone isn’t just a place to play. It is where their love story reached the

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Creator Dissect Creator News Latest

Abhishek Upmanyu Faces Backlash for Endorsing Anti-India Remark

Indian stand-up comedian Abhishek Upmanyu is facing severe backlash after appearing to support a disturbing anti-India comment on social media. The controversy, which

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Latest Marketing News

iCubesWire Unveils India’s First Pin Code-Level Influencer Targeting: A Game Changer in Hyperlocal Marketing

In an industry-first move that’s set to reshape influencer marketing in India, iCubesWire has introduced hyperlocal influencer targeting at the pin code level.

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PR

How MyMuse Crafts Impactful & Culturally Aware Messaging

A key part of this shift is in the product design. MyMuse deliberately avoids loud, overly sexual designs, opting for sleek, calming products that fit seamlessly

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PR

The Chill Hour Hits 100 Episodes: Deepak Pareek’s Podcast Celebrates a Century of Stories, Vulnerability, and Voice

A milestone moment for one of India’s most authentic digital shows, 100 episodes in and just getting started April 2025 – Mumbai, India: India’s

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PR

Greenply reinforces its promise of ‘Har Zarurat ka Reply’ in partnership with Lucknow Super Giants this T20 Cricket season

India, 28th April 2025: Highlighting its core promise of durability and top-notch performance, Greenply has launched a new campaign this T20 Cricket season, drawing a

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PR

DECATHLON partners with Tata CLiQ Fashion to bolster sports accessibility in India

~With this launch, consumers across the country can browse and shop from DECATHLON’s extensive portfolio of over 5,000 products across 60 sports categories

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PR

Sungrow Europe Appoints Content Digital Agency for Digital Media Initiatives

CDA will play a pivotal role in amplifying Sungrow’s brand presence & messaging across the European region via strategic digital marketing. April 2025: Content

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PR

21st Foundation Day celebration of Salt Lake Shiksha Niketan School

Kolkata, 27th April, 2025: Salt Lake Shiksha Niketan commemorated its 21st Foundation Day with a spectacular celebration held at the Science City Auditorium, Kolkata

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PR

Buzzlab launches a State-of-the-Art multipurpose Studio in Bengaluru

28th April, 2025: Buzzlab, Asia’s first content led growth firm has launched a brand-new multipurpose studio in Bengaluru. This new facility has been carefully

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PR

Kelvinn appoints Admatazz to lead end-to-end digital marketing

The account was won in a multi-agency pitch The agency will handle social media, influencer marketing, performance marketing and campaign management .  Mumbai,

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PR

Pocket FM shines at India Audio Summit & Awards 2025

Insta Millionaire (Tamil) won the Best Regional Show award, and Super Yoddha was recognized as the Best Show – Science. Mumbai, April 28,

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