In a bold move to redefine travel gear resilience, Kamiliant, the vibrant luggage brand under Samsonite, has launched its first-ever television commercial (TVC) campaign. The campaign, featuring Bollywood stars Tiger Shroff and Tamannaah Bhatia, emphasizes the brand’s commitment to durability and toughness.
The TVC opens with Tamannaah Bhatia aboard a high-speed train, confidently declaring, “Naam hai Tamannaah, kaam hai tabahi,” before tossing a Kamiliant bag towards Tiger Shroff. The bag, equipped with a remote-activated explosive, withstands a powerful blast, launching through the train window and shattering glass across the platform. Remarkably, the Kamiliant bag remains completely intact—scratch-free and undamaged. Tiger Shroff delivers the campaign’s powerful tagline: “Naam Hai Kamiliant, Kaam Hai Toughness.”
This cinematic portrayal underscores Kamiliant’s core promise: ensuring that no matter the journey, your luggage provides a seamless experience. Designed for smart and fearless travelers, Kamiliant offers international warranty coverage, making it the ultimate companion for any adventure .
To maximize reach and engagement, Kamiliant is amplifying the campaign across television, digital, outdoor, and social media platforms. The campaign also includes a fun spoof TVC, adding a playful touch to the brand’s messaging. Through high-impact storytelling and wide appeal, Kamiliant continues to redefine what it means to travel tough and stylish.
Kamiliant was developed in 2014 with adventurous travelers in mind. Inspired by the colors and hardiness of the chameleon, the brand’s philosophy is to offer luggage that is colorful, tough, and reliable, reflecting the travelers’ personality and taking care of them during their adventures. Kamiliant luggage comes with a worldwide, limited one-year warranty, ensuring peace of mind for travelers .
Kamiliant’s latest ad campaign sets a new benchmark in the luggage industry by combining cinematic storytelling with a clear message of durability and style. With the backing of Bollywood icons and a strategic media rollout, Kamiliant is poised to resonate with modern travelers seeking reliable and fashionable travel companions.
