- The accolades were awarded for its standout digital campaign promoting Anushakti Fire Protekt by APAR Cables.
- The campaign broke new ground by leveraging festive insights and emotional storytelling, a bold departure from the typically technical messaging in the cable solutions industry.
May 2025: Goldmine Advertising, a member of the global E3 Network of leading B2B marketing agencies, has clinched Gold for Best Overall Creative Work and Silver for Overall B2B Marketing at the prestigious B2B Marketing Awards in London. The accolades were awarded for its standout digital campaign promoting Anushakti Fire Protekt by APAR Cables.
The campaign broke new ground by leveraging festive insights and emotional storytelling, a bold departure from the typically technical messaging in the cable solutions industry.
Shashi Amin, CEO – APAR Cable Solutions said, “APAR Fire Protekt represents a significant breakthrough in our safety-focused product line, as APAR continues to diversify its portfolio with solutions that provide both protection and peace of mind. As one of India’s top 5 manufacturers of cables and wires, our collaboration with Goldmine has produced innovative marketing campaigns that showcase this revolutionary product.”
He further added, “I’m delighted to share that our planned campaign has been tremendously successful, even garnering international recognition. My sincere appreciation goes to the entire APAR Marketing & Goldmine team for their exceptional creativity and visionary ideas that helped bring this success to fruition.”
Shhailja Chopra, General Manager – Marketing, APAR Cable Solutions said, “In the B2B space, digital campaigns must do more than inform, they must differentiate and connect. Our goal was to align messaging with our channel strategy while showcasing the power of our eBeam technology, which delivers heat-resistant insulation with a 70-year promise.”
Pratik Singla, CEO of Goldmine Advertising added, “We’re proud to represent India on a global stage among 27 agencies from 20 countries. APAR is a phenomenal brand, and this recognition is a celebration of the power of bold, insight-led B2B creativity.”
