Baskin Robbins India has unveiled its latest campaign, introducing a delightful range of Italian Gelatos that promise to elevate the joy of ice cream lovers across the country. This new offering is part of the brand’s ongoing commitment to innovation and providing premium dessert experiences to its customers.
The Italian Gelato range features a selection of rich and creamy flavors crafted with premium ingredients to deliver an authentic Italian experience. Among the new offerings are:
Chocolate & Roasted Hazelnut Gelato: A decadent blend of chocolate and roasted hazelnuts, offering a rich and nutty flavor profile.
Mango & Cream Gelato: A tropical delight combining the sweetness of mango with the smoothness of cream.
Blueberry Cheesecake Gelato: A fusion of tangy blueberry and creamy cheesecake, creating a harmonious balance of flavors.
In addition to these gelato flavors, Baskin Robbins has introduced indulgent sundaes such as:
Berry Me in Cheesecake Sundae: A delightful combination of blueberry compote, cheesecake cubes, and Nutella, topped with caramelized hazelnuts.
Salted Caramel & Brownie Sundae: A rich blend of salted caramel and gooey brownie fudge bits, finished with chocolate-coated waffle garnishes.
Cotton Candy Wonderland Sundae: A whimsical treat featuring cotton candy flavors, strawberry compote, and colorful gems, perfect for younger dessert enthusiasts .
To promote the new Italian Gelato range, Baskin Robbins India has launched a heartwarming campaign that showcases everyday moments filled with joy and connection. The campaign features a series of films depicting relatable scenarios, such as a couple rediscovering their spark, a grandmother embracing her youthful spirit, and friends navigating life’s growing pains—all united by their shared enjoyment of Baskin Robbins Gelato.
The films aim to transport viewers to the charming streets of Italy, capturing the essence of la dolce vita without the need for a passport. Through humor and heartfelt storytelling, the campaign emphasizes the brand’s mission to create experiences that are not just indulgent but emotionally resonant .
Baskin Robbins India’s introduction of Italian Gelatos aligns with its strategic focus on innovation and premiumization. The brand has been expanding its presence across the country, with over 1,000 parlours in more than 290 cities. In the past fiscal year, Baskin Robbins opened 120 new stores and projects strong double-digit growth for the coming year .
The launch of the Italian Gelato range is a testament to Baskin Robbins’ commitment to delivering elevated dessert experiences that cater to evolving consumer preferences. By blending traditional Italian flavors with modern twists, the brand continues to delight customers and spread joy, one scoop at a time.
Baskin Robbins India’s latest campaign and the introduction of Italian Gelatos mark a significant milestone in the brand’s journey to becoming a premium dessert destination in India. Through innovative offerings and emotionally resonant storytelling, Baskin Robbins continues to capture the hearts of ice cream lovers across the country, reaffirming its position as “The Happiest Ice Cream in the World.”