CANNES LIONS 2021: INDIA WINNING BIG
The Cannes Lions International Festival of Creativity, held in the third week of June, is the largest event for all professionals in creative
The Cannes Lions International Festival of Creativity, held in the third week of June, is the largest event for all professionals in creative
Social media has become a great medium for many artists and creators to showcase their art and even generate a source of income
Pride Month is a celebration of all the hardships and trauma the LGBTQIA+ community members have gone through to be who they are
As the end of Pride month comes closer, Snapchat has come up with another way to ensure that the LGBTQIA+ community members feel
Over 62% of women under 40 have apologized to people while menstruating or displaying menstrual syndromes. There’s one brand that wants women everywhere
After touching hearts with its Rio Olympics campaigns, P&G is back with its brands to do the same for Tokyo Olympics 2021. Its
Glossiers Social Media Dissection About the company: Glossier, Inc. is a direct-to-consumer beauty company that leverages content and community to power a superior
For ages, phrases such as ‘Throw like a girl,’ and ‘Run like a girl’ had negative connotations attached to it. Running like a
In a strange turn of events of last year, Dabur India’s coconut hair oil brand, Anmol Gold, was seen in a dispute with
For the longest time, Victoria’s Secret Angels were the envy of many women. With toned physique, outworldly confidence, and gorgeous looks, many dreamt
From teaching us how to ride our bicycles and buying whatever our little hearts desired to helping us manage our finances and making
Publicis Worldwide India has been chosen by Godrej Consumer Products Ltd. (GCPL) to manage the integrated creative duties for Godrej ProClean, a newly
We’ve all had our share of unrequited love and crushes. From pausing shows to respond to your crush’s texts and coming to college
Sitting for interviews is nerve-jittering and scary especially when you’re putting yourself out there in a position to be judged at both a
7 Frames, an early age creative startup, has announced an initiative titled ‘For a Better Tomorrow’ under which it’ll be providing free of
Catching up to all the social media conglomerates that have jumped onto the social audio bandwagon, Spotify is the next company to do
For many girls and women out there, a monthly visit by Aunt Flo is never looked forward to. It’s a time where women
For many girls and women out there, a monthly visit by Aunt Flo is never looked forward to. It’s a time where women
After last year’s partnership between the popular adult animated show ‘Rick and Morty’ and the iconic fast-food company ‘Wendys,’ the two brands are
Almost everyone is exhausted and burnt-out from the unprecedented changes we’ve had to experience since the last year and a half. People have
2021 hasn’t been the most smooth-sailing year for WhatsApp with the app facing a severe backlash on issues related to privacy or lack
Celebrity School, a platform for students all over India to learn from Superstars, has partnered with Social Beat, the independent digital marketing agency,
Although education is a right, for many it is still a privilege. Especially during the pandemic which has rendered millions of children unable
Turtle Limited, one of India’s leading apparel brands for men has brought on board Kolkata headquartered Shreyansh Innovations, as its creative agency. As
After Facebook announced the testing of one of their potential features Smart Cropping (a new feature under video editing tools for creators), Facebook
The cryptocurrency exchange CoinDCX has found a humorous way to appeal to the public to convince them to invest in the cryptocurrency Bitcoin.
With Twitter constantly finding new incentives to help creators monetize their accounts and posts on the social media app, Twitter will soon be
In an announcement to help creators further monetize their posts on Instagram, the social media app has announced a new affiliate marketing program
For Americans and American Football enthusiasts, Super Bowl is a time of happiness and elation. A time for them to enjoy the matches
After Financial Times and other international media presented internal reports that showcased that a major percentage of Nestle’s products were described and rated
Yesterday, the World experienced one of the largest Internet outages affecting social media, international media, and other high-traffic platforms. The websites that were
In 2014, Burger King launched a new but controversial entrant in their menu: Proud Whopper. The whopper tasted like any other whopper that
India’s vaccination efforts against Covid-19 are well underway. However, progress has been considerably slow, as one can expect with a large and diverse population that
India’s vaccination efforts against Covid-19 are well underway. However, progress has been considerably slow, as one can expect with a large and diverse population that
Dentsu International has appointed Rashmi Vikram as chief equity officer for APAC region. She was formerly group diversity and inclusivity practice leader at
In an attempt to stop users from re-sharing feed posts to Instagram Stories, Instagram was experimenting with various tools to reduce the number
The international non-governmental organization, Marie Stopes International, launched a campaign for Mother’s Day on a topic that no one ever talks about: Abortion.
The international non-governmental organization, Marie Stopes International, launched a campaign for Mother’s Day on a topic that no one ever talks about: Abortion.
“For too long, queer culture was relegated to the margins. It happened behind closed doors and blacked out windows. It was forced underground
There was a time when having the PlayStation Portable was the coolest thing ever. But a certain campaign stirred up massive criticisms for
“For too long, queer culture was relegated to the margins. It happened behind closed doors and blacked out windows. It was forced underground
The best thing a brand can get when marketing their product is the people’s attention. Marketing runs on the reception of attention. More
Beauty comes in all shapes and sizes. It’s subjective and ideally, there should be no paradigm for beauty that confines people into a
The best thing a brand can get when marketing their product is the people’s attention. Marketing runs on the reception of attention. More
Twitter has announced that it will start testing advertisements on Fleets, Twitter’s take on Instagram and Snapchat’s disappearing stories for tweets. The intention
The month of June is a special month for the members of the LGBTQIA+ community. It’s a month that celebrates the members, the
After the big news of the Government blocking major social media apps such as Whatsapp, Facebook, Instagram, Twitter, etc. lest they don’t comply
When ITC launched its then-new juice brand ‘B-Natural,’ they decided to target Tropicana and Real in their ads. To position B-Natural as the
There’s nothing like cracking open a cold one with the boys. After all, who doesn’t like to meet up with friends and enjoy
A brand cannot function effectively without proper crisis management and proper PR. Public Relations is what helps brands network with the audience and