June 21, 2026

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Digital Media News

CANNES LIONS 2021: INDIA WINNING BIG

The Cannes Lions International Festival of Creativity, held in the third week of June, is the largest event for all professionals in creative

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Advertising News

FACEBOOK’S NEW INDEPENDENT ARTIST PROGRAMS TO HELP UNSIGNED MUSICIANS GENERATE INCOME

Social media has become a great medium for many artists and creators to showcase their art and even generate a source of income

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International

REEBOK ENCOURAGES ‘ALL TYPES OF LOVE’ WITH THEIR NEW CAMPAIGN

Pride Month is a celebration of all the hardships and trauma the LGBTQIA+ community members have gone through to be who they are

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International

SNAPCHAT INTRODUCES NEW INITIATIVE FOR LGBTQIA+ MEMBERS FOR MORE INCLUSION

As the end of Pride month comes closer, Snapchat has come up with another way to ensure that the LGBTQIA+ community members feel

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International

MIDOL WANTS YOU TO STOP APOLOGIZING. PERIOD.

Over 62% of women under 40 have apologized to people while menstruating or displaying menstrual syndromes. There’s one brand that wants women everywhere

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International

P&G; ASKS TO LEAD LIVES WITH LOVE AND SHARE GOODNESS BEFORE TOKYO OLYMPICS

After touching hearts with its Rio Olympics campaigns, P&G is back with its brands to do the same for Tokyo Olympics 2021. Its

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Advertising News

GLOSSIERS SOCIAL MEDIA DISSECTION

Glossiers Social Media Dissection About the company: Glossier, Inc. is a direct-to-consumer beauty company that leverages content and community to power a superior

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International

ALWAYS’ CAMPAIGN WAS UNSTOPPABLE LIKE A GIRL

For ages, phrases such as  ‘Throw like a girl,’ and ‘Run like a girl’ had negative connotations attached to it. Running like a

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Digital Media News

DABUR V/S MARICO – BATTLE OF THE OILS

In a strange turn of events of last year, Dabur India’s coconut hair oil brand, Anmol Gold, was seen in a dispute with

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Advertising News

VICTORIA’S SECRET BIDS ADIEU TO ANGELS AND WELCOMES VS COLLECTIVE

For the longest time, Victoria’s Secret Angels were the envy of many women. With toned physique, outworldly confidence, and gorgeous looks, many dreamt

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Indian

A LOOK AT ALL THE FATHER’S DAY CAMPAIGNS OF 2021 SO FAR

From teaching us how to ride our bicycles and buying whatever our little hearts desired to helping us manage our finances and making

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Digital Media News

PUBLICIS WORLDWIDE INDIA BAGS CREATIVE MANDATE FOR GODREJ PROCLEAN

Publicis Worldwide India has been chosen by Godrej Consumer Products Ltd. (GCPL) to manage the integrated creative duties for Godrej ProClean, a newly

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Advertising News

WE COVER THE LATEST SOCIAL MEDIA UPDATES AND TRENDS, WHAT MORE HINTS DO YOU WANT?

We’ve all had our share of unrequited love and crushes. From pausing shows to respond to your crush’s texts and coming to college

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International

INDEED EMPHASIZES ON THE IMPORTANCE OF #EMPATHYATWORK

Sitting for interviews is nerve-jittering and scary especially when you’re putting yourself out there in a position to be judged at both a

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Digital Media News

INDIAN CREATIVE AGENCY 7 FRAMES LAUNCHES A SOCIAL INITIATIVE TO PROVIDE FREE OF COST SERVICES

7 Frames, an early age creative startup, has announced an initiative titled ‘For a Better Tomorrow’ under which it’ll be providing free of

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Marketing News

SPOTIFY JOINS SOCIAL LIVE AUDIO WITH SPOTIFY GREENROOM

Catching up to all the social media conglomerates that have jumped onto the social audio bandwagon, Spotify is the next company to do

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International

ADIDAS CHALLENGES MENSTRUAL TABOOS WITH NEW SPORTSWEAR

For many girls and women out there, a monthly visit by Aunt Flo is never looked forward to. It’s a time where women

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International

ADIDAS CHALLENGES MENSTRUAL TABOOS WITH NEW SPORTSWEAR

For many girls and women out there, a monthly visit by Aunt Flo is never looked forward to. It’s a time where women

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PR

WENDY”S AND RICK & MORTY TAKE CUSTOMERS ON A RIDE WITH THEIR PARTNERSHIP

After last year’s partnership between the popular adult animated show ‘Rick and Morty’ and the iconic fast-food company ‘Wendys,’ the two brands are

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PR

KITKAT IS TAKING PEOPLE INTO THE WORLD OF MAGIC FOR A BREAK

Almost everyone is exhausted and burnt-out from the unprecedented changes we’ve had to experience since the last year and a half. People have

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PR

WHATSAPP APPEASES USERS ABOUT PRIVACY WITH THEIR NEW CAMPAIGN

2021 hasn’t been the most smooth-sailing year for WhatsApp with the app facing a severe backlash on issues related to privacy or lack

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PR

SOCIAL BEAT BAGS DIGITAL MANDATE FOR CELEBRITY SCHOOL

Celebrity School, a platform for students all over India to learn from Superstars, has partnered with Social Beat, the independent digital marketing agency,

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PR

P&G; SHIKSHA’S MUNNI ENCAPSULATES THE EDUCATIONAL INEQUALITY IN THE COUNTRY

Although education is a right, for many it is still a privilege. Especially during the pandemic which has rendered millions of children unable

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PR

TURTLE LIMITED ROPES IN SHREYANSH INNOVATIONS AS ITS NEW CREATIVE AGENCY

Turtle Limited, one of India’s leading apparel brands for men has brought on board Kolkata headquartered Shreyansh Innovations, as its creative agency. As

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PR

FACEBOOK INTRODUCES SMART CROPPING FEATURE FOR SMARTER VIDEO EDITING

After Facebook announced the testing of one of their potential features Smart Cropping (a new feature under video editing tools for creators), Facebook

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PR

COINDCX WANTS TO KNOW IF #BITCOINLIYAKYA

The cryptocurrency exchange CoinDCX has found a humorous way to appeal to the public to convince them to invest in the cryptocurrency Bitcoin.

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PR

TWITTER HELPS NEWSLETTER CREATORS FURTHER MONETIZE POSTS THROUGH ”SUBSCRIPTION BUTTON”

With Twitter constantly finding new incentives to help creators monetize their accounts and posts on the social media app, Twitter will soon be

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PR

INSTAGRAM’S NEW AFFILIATE MARKETING PROGRAM TO HELP CREATORS FURTHER MONETIZE THEIR POSTS

In an announcement to help creators further monetize their posts on Instagram, the social media app has announced a new affiliate marketing program

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PR

BUD LIGHT V/S MILLER LITE & COORS LITE – STUCK IN A CORNY SITUATION

For Americans and American Football enthusiasts, Super Bowl is a time of happiness and elation. A time for them to enjoy the matches

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PR

NESTLE INDIA”S NEW CAMPAIGN LOOKS TO ENSURING CUSTOMERS ABOUT ITS HEALTHFULNESS

After Financial Times and other international media presented internal reports that showcased that a major percentage of Nestle’s products were described and rated

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PR

HOW THE TEMPORARY TERMINATION OF A COMPANY”S PERFORMANCE LED TO ONE OF THE BIGGEST INTERNET OUTAGE

Yesterday, the World experienced one of the largest Internet outages affecting social media, international media, and other high-traffic platforms. The websites that were

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International Campaigns

BURGER KING”S PROUD WHOPPER CAMPAIGN CELEBRATED PRIDE IN A VERY SPECIAL WAY

In 2014, Burger King launched a new but controversial entrant in their menu: Proud Whopper. The whopper tasted like any other whopper that

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PR

#JABWEGET: INDEPENDENT MUMBAI ADVERTISERS TEAM UP TO ORGANISE FREE VACCINATION DRIVE AND TACKLE VACCINE HESITANCY

India’s vaccination efforts against Covid-19 are well underway. However, progress has been considerably slow, as one can expect with a large and diverse population that

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PR

#JABWEGET: INDEPENDENT MUMBAI ADVERTISERS TEAM UP TO ORGANISE FREE VACCINATION DRIVE AND TACKLE VACCINE HESITANCY

India’s vaccination efforts against Covid-19 are well underway. However, progress has been considerably slow, as one can expect with a large and diverse population that

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PR

RASHMI VIKRAM JOINS DENTSU AS CHIEF EQUITY OFFICER, APAC

Dentsu International has appointed Rashmi Vikram as chief equity officer for APAC region. She was formerly group diversity and inclusivity practice leader at

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PR

INSTAGRAM REVERSES OPTION OF RE-SHARING FEED POSTS ON STORIES

In an attempt to stop users from re-sharing feed posts to Instagram Stories, Instagram was experimenting with various tools to reduce the number

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International Campaigns

MARIE STOPES INTERNATIONAL BREAKS DOWN THE TABOO BEHIND ABORTIONS

The international non-governmental organization, Marie Stopes International, launched a campaign for Mother’s Day on a topic that no one ever talks about: Abortion.

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International Campaigns

MARIE STOPES INTERNATIONAL BREAKS DOWN THE TABOO BEHIND ABORTIONS

The international non-governmental organization, Marie Stopes International, launched a campaign for Mother’s Day on a topic that no one ever talks about: Abortion.

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International Campaigns

SPOTIFY WANTS QUEER ARTISTS TO CLAIM THEIR SPACE THIS PRIDE MONTH

“For too long, queer culture was relegated to the margins. It happened behind closed doors and blacked out windows. It was forced underground

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PR

MARKETING ERRS TO LEARN FROM BRANDS: SONY AND THE CASE OF RACIST PSP AD

There was a time when having the PlayStation Portable was the coolest thing ever. But a certain campaign stirred up massive criticisms for

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International Campaigns

SPOTIFY WANTS QUEER ARTISTS TO CLAIM THEIR SPACE THIS PRIDE MONTH

“For too long, queer culture was relegated to the margins. It happened behind closed doors and blacked out windows. It was forced underground

Read More
International Campaigns

HOW REDBULL’S MARKETING CHANGED THE ENTIRE GAME

The best thing a brand can get when marketing their product is the people’s attention. Marketing runs on the reception of attention. More

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International Campaigns

DOVE IS ASKING BRANDS TO HELP CREATE REALISTIC BEAUTY STANDARDS

Beauty comes in all shapes and sizes. It’s subjective and ideally, there should be no paradigm for beauty that confines people into a

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International Campaigns

HOW REDBULL’S MARKETING CHANGED THE ENTIRE GAME

The best thing a brand can get when marketing their product is the people’s attention. Marketing runs on the reception of attention. More

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PR

TWITTER TESTS FULL-SCREEN ADS ON FLEETS

Twitter has announced that it will start testing advertisements on Fleets, Twitter’s take on Instagram and Snapchat’s disappearing stories for tweets. The intention

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PR

THE BEST OF IMPACTFUL PRIDE CAMPAIGNS SO FAR

The month of June is a special month for the members of the LGBTQIA+ community. It’s a month that celebrates the members, the

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PR

TWITTER GETS NOTICE TO COMPLY WITH THE NEW IT RULES IN 3 WEEKS FROM DELHI HIGH COURT

After the big news of the Government blocking major social media apps such as Whatsapp, Facebook, Instagram, Twitter, etc. lest they don’t comply

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PR

B-NATURAL V/S TROPICANA – AN UNHEALTHY COMPETITION WAS NEVER GOOD

When ITC launched its then-new juice brand ‘B-Natural,’ they decided to target Tropicana and Real in their ads. To position B-Natural as the

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International Campaigns

AB INBEV DOES NOT WANT YOU TO DRINK AND DRIVE

There’s nothing like cracking open a cold one with the boys. After all, who doesn’t like to meet up with friends and enjoy

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PR

PR LESSONS TO LEARN FROM PAST DISASTERS

A brand cannot function effectively without proper crisis management and proper PR. Public Relations is what helps brands network with the audience and

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