August 8, 2026

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Digital Media News

DABUR V/S MARICO – BATTLE OF THE OILS

In a strange turn of events of last year, Dabur India’s coconut hair oil brand, Anmol Gold, was seen in a dispute with

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Advertising News

VICTORIA’S SECRET BIDS ADIEU TO ANGELS AND WELCOMES VS COLLECTIVE

For the longest time, Victoria’s Secret Angels were the envy of many women. With toned physique, outworldly confidence, and gorgeous looks, many dreamt

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Indian

A LOOK AT ALL THE FATHER’S DAY CAMPAIGNS OF 2021 SO FAR

From teaching us how to ride our bicycles and buying whatever our little hearts desired to helping us manage our finances and making

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Digital Media News

PUBLICIS WORLDWIDE INDIA BAGS CREATIVE MANDATE FOR GODREJ PROCLEAN

Publicis Worldwide India has been chosen by Godrej Consumer Products Ltd. (GCPL) to manage the integrated creative duties for Godrej ProClean, a newly

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Advertising News

WE COVER THE LATEST SOCIAL MEDIA UPDATES AND TRENDS, WHAT MORE HINTS DO YOU WANT?

We’ve all had our share of unrequited love and crushes. From pausing shows to respond to your crush’s texts and coming to college

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International

INDEED EMPHASIZES ON THE IMPORTANCE OF #EMPATHYATWORK

Sitting for interviews is nerve-jittering and scary especially when you’re putting yourself out there in a position to be judged at both a

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Digital Media News

INDIAN CREATIVE AGENCY 7 FRAMES LAUNCHES A SOCIAL INITIATIVE TO PROVIDE FREE OF COST SERVICES

7 Frames, an early age creative startup, has announced an initiative titled ‘For a Better Tomorrow’ under which it’ll be providing free of

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Marketing News

SPOTIFY JOINS SOCIAL LIVE AUDIO WITH SPOTIFY GREENROOM

Catching up to all the social media conglomerates that have jumped onto the social audio bandwagon, Spotify is the next company to do

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International

ADIDAS CHALLENGES MENSTRUAL TABOOS WITH NEW SPORTSWEAR

For many girls and women out there, a monthly visit by Aunt Flo is never looked forward to. It’s a time where women

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International

ADIDAS CHALLENGES MENSTRUAL TABOOS WITH NEW SPORTSWEAR

For many girls and women out there, a monthly visit by Aunt Flo is never looked forward to. It’s a time where women

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PR

WENDY”S AND RICK & MORTY TAKE CUSTOMERS ON A RIDE WITH THEIR PARTNERSHIP

After last year’s partnership between the popular adult animated show ‘Rick and Morty’ and the iconic fast-food company ‘Wendys,’ the two brands are

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PR

KITKAT IS TAKING PEOPLE INTO THE WORLD OF MAGIC FOR A BREAK

Almost everyone is exhausted and burnt-out from the unprecedented changes we’ve had to experience since the last year and a half. People have

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PR

WHATSAPP APPEASES USERS ABOUT PRIVACY WITH THEIR NEW CAMPAIGN

2021 hasn’t been the most smooth-sailing year for WhatsApp with the app facing a severe backlash on issues related to privacy or lack

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PR

SOCIAL BEAT BAGS DIGITAL MANDATE FOR CELEBRITY SCHOOL

Celebrity School, a platform for students all over India to learn from Superstars, has partnered with Social Beat, the independent digital marketing agency,

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PR

P&G; SHIKSHA’S MUNNI ENCAPSULATES THE EDUCATIONAL INEQUALITY IN THE COUNTRY

Although education is a right, for many it is still a privilege. Especially during the pandemic which has rendered millions of children unable

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PR

TURTLE LIMITED ROPES IN SHREYANSH INNOVATIONS AS ITS NEW CREATIVE AGENCY

Turtle Limited, one of India’s leading apparel brands for men has brought on board Kolkata headquartered Shreyansh Innovations, as its creative agency. As

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PR

FACEBOOK INTRODUCES SMART CROPPING FEATURE FOR SMARTER VIDEO EDITING

After Facebook announced the testing of one of their potential features Smart Cropping (a new feature under video editing tools for creators), Facebook

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PR

COINDCX WANTS TO KNOW IF #BITCOINLIYAKYA

The cryptocurrency exchange CoinDCX has found a humorous way to appeal to the public to convince them to invest in the cryptocurrency Bitcoin.

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PR

TWITTER HELPS NEWSLETTER CREATORS FURTHER MONETIZE POSTS THROUGH ”SUBSCRIPTION BUTTON”

With Twitter constantly finding new incentives to help creators monetize their accounts and posts on the social media app, Twitter will soon be

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PR

INSTAGRAM’S NEW AFFILIATE MARKETING PROGRAM TO HELP CREATORS FURTHER MONETIZE THEIR POSTS

In an announcement to help creators further monetize their posts on Instagram, the social media app has announced a new affiliate marketing program

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PR

BUD LIGHT V/S MILLER LITE & COORS LITE – STUCK IN A CORNY SITUATION

For Americans and American Football enthusiasts, Super Bowl is a time of happiness and elation. A time for them to enjoy the matches

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PR

NESTLE INDIA”S NEW CAMPAIGN LOOKS TO ENSURING CUSTOMERS ABOUT ITS HEALTHFULNESS

After Financial Times and other international media presented internal reports that showcased that a major percentage of Nestle’s products were described and rated

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PR

HOW THE TEMPORARY TERMINATION OF A COMPANY”S PERFORMANCE LED TO ONE OF THE BIGGEST INTERNET OUTAGE

Yesterday, the World experienced one of the largest Internet outages affecting social media, international media, and other high-traffic platforms. The websites that were

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International Campaigns

BURGER KING”S PROUD WHOPPER CAMPAIGN CELEBRATED PRIDE IN A VERY SPECIAL WAY

In 2014, Burger King launched a new but controversial entrant in their menu: Proud Whopper. The whopper tasted like any other whopper that

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PR

#JABWEGET: INDEPENDENT MUMBAI ADVERTISERS TEAM UP TO ORGANISE FREE VACCINATION DRIVE AND TACKLE VACCINE HESITANCY

India’s vaccination efforts against Covid-19 are well underway. However, progress has been considerably slow, as one can expect with a large and diverse population that

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PR

#JABWEGET: INDEPENDENT MUMBAI ADVERTISERS TEAM UP TO ORGANISE FREE VACCINATION DRIVE AND TACKLE VACCINE HESITANCY

India’s vaccination efforts against Covid-19 are well underway. However, progress has been considerably slow, as one can expect with a large and diverse population that

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PR

RASHMI VIKRAM JOINS DENTSU AS CHIEF EQUITY OFFICER, APAC

Dentsu International has appointed Rashmi Vikram as chief equity officer for APAC region. She was formerly group diversity and inclusivity practice leader at

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PR

INSTAGRAM REVERSES OPTION OF RE-SHARING FEED POSTS ON STORIES

In an attempt to stop users from re-sharing feed posts to Instagram Stories, Instagram was experimenting with various tools to reduce the number

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International Campaigns

MARIE STOPES INTERNATIONAL BREAKS DOWN THE TABOO BEHIND ABORTIONS

The international non-governmental organization, Marie Stopes International, launched a campaign for Mother’s Day on a topic that no one ever talks about: Abortion.

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International Campaigns

MARIE STOPES INTERNATIONAL BREAKS DOWN THE TABOO BEHIND ABORTIONS

The international non-governmental organization, Marie Stopes International, launched a campaign for Mother’s Day on a topic that no one ever talks about: Abortion.

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International Campaigns

SPOTIFY WANTS QUEER ARTISTS TO CLAIM THEIR SPACE THIS PRIDE MONTH

“For too long, queer culture was relegated to the margins. It happened behind closed doors and blacked out windows. It was forced underground

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PR

MARKETING ERRS TO LEARN FROM BRANDS: SONY AND THE CASE OF RACIST PSP AD

There was a time when having the PlayStation Portable was the coolest thing ever. But a certain campaign stirred up massive criticisms for

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International Campaigns

SPOTIFY WANTS QUEER ARTISTS TO CLAIM THEIR SPACE THIS PRIDE MONTH

“For too long, queer culture was relegated to the margins. It happened behind closed doors and blacked out windows. It was forced underground

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International Campaigns

HOW REDBULL’S MARKETING CHANGED THE ENTIRE GAME

The best thing a brand can get when marketing their product is the people’s attention. Marketing runs on the reception of attention. More

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International Campaigns

DOVE IS ASKING BRANDS TO HELP CREATE REALISTIC BEAUTY STANDARDS

Beauty comes in all shapes and sizes. It’s subjective and ideally, there should be no paradigm for beauty that confines people into a

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International Campaigns

HOW REDBULL’S MARKETING CHANGED THE ENTIRE GAME

The best thing a brand can get when marketing their product is the people’s attention. Marketing runs on the reception of attention. More

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PR

TWITTER TESTS FULL-SCREEN ADS ON FLEETS

Twitter has announced that it will start testing advertisements on Fleets, Twitter’s take on Instagram and Snapchat’s disappearing stories for tweets. The intention

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PR

THE BEST OF IMPACTFUL PRIDE CAMPAIGNS SO FAR

The month of June is a special month for the members of the LGBTQIA+ community. It’s a month that celebrates the members, the

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PR

TWITTER GETS NOTICE TO COMPLY WITH THE NEW IT RULES IN 3 WEEKS FROM DELHI HIGH COURT

After the big news of the Government blocking major social media apps such as Whatsapp, Facebook, Instagram, Twitter, etc. lest they don’t comply

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PR

B-NATURAL V/S TROPICANA – AN UNHEALTHY COMPETITION WAS NEVER GOOD

When ITC launched its then-new juice brand ‘B-Natural,’ they decided to target Tropicana and Real in their ads. To position B-Natural as the

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International Campaigns

AB INBEV DOES NOT WANT YOU TO DRINK AND DRIVE

There’s nothing like cracking open a cold one with the boys. After all, who doesn’t like to meet up with friends and enjoy

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PR

PR LESSONS TO LEARN FROM PAST DISASTERS

A brand cannot function effectively without proper crisis management and proper PR. Public Relations is what helps brands network with the audience and

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PR

LINKEDIN LAUNCHES NEW FEATURES TO INCREASE ORGANIC CONTENT, PROMOTES EVENTS

Being a marketer is difficult; marketers take on various responsibilities and clearly for them, time is of the essence. Acknowledging the difficulty marketers

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International Campaigns

A LOOK BACK AT ICONIC CAMPAIGNS: MERCEDES-BENZ”S INVISIBLE CAR

In 2012, Mercedes announced its first-ever ‘F-Cell Car’, a form of a hybrid car that had 0 gas emissions and was made by

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International Campaigns

A LOOK BACK AT ICONIC CAMPAIGNS: MERCEDES-BENZ”S INVISIBLE CAR

In 2012, Mercedes announced its first-ever ‘F-Cell Car’, a form of a hybrid car that had 0 gas emissions and was made by

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PR

GODREJ INTERIO V/S IKEA – WHICH ONE IS BEDDER?

When Ikea first entered the Indian market in 2018, almost everyone was excited about its entry and looked forward to it with much

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PR

WHITE RIVERS MEDIA BAGS THE DIGITAL MANDATE OF REALME TECHLIFE’S FIRST BRAND DIZO

White Rivers Media bags the digital mandate of DIZO — a global technology brand and the first brand in the realme TechLife ecosystem. The

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PR

WHITE RIVERS MEDIA BAGS THE DIGITAL MANDATE OF REALME TECHLIFE’S FIRST BRAND DIZO

White Rivers Media bags the digital mandate of DIZO — a global technology brand and the first brand in the realme TechLife ecosystem. The

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PR

DHATRI BHATT JOINS NYKAA FASHION AS VP MARKETING & COMMUNICATIONS

Dhatri Bhatt recently joined Nykaa Fashion as Vice President Marketing and Communications. Dhatri comes with over 18 years of experience in brand management,

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PR

TWITTER FINDS A NEW SOURCE OF INCOME FOR CREATORS THROUGH TICKETED SPACES FEATURE

In a new effort to help creators monetize their content, Twitter is in the process of launching their Twitter Spaces feature and has

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