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Being a marketer is difficult; marketers take on various responsibilities and clearly for them, time is of the essence. Acknowledging the difficulty marketers

When Ikea first entered the Indian market in 2018, almost everyone was excited about its entry and looked forward to it with much

White Rivers Media bags the digital mandate of DIZO — a global technology brand and the first brand in the realme TechLife ecosystem. The

White Rivers Media bags the digital mandate of DIZO — a global technology brand and the first brand in the realme TechLife ecosystem. The

Dhatri Bhatt recently joined Nykaa Fashion as Vice President Marketing and Communications. Dhatri comes with over 18 years of experience in brand management,

In a new effort to help creators monetize their content, Twitter is in the process of launching their Twitter Spaces feature and has

The Advertising Standards Council of India (ASCI) has requested Dabur to modify or delete a Chyawanprash advertisement claiming Covid security. The March (2021)

Facebook, Twitter, and Instagram social media sites could potentially face a ban in India unless they comply with the latest Guidelations for Intermediaries.

Angelina Jolie posed for a dramatic portrait for National Geographic on World Bee Day to call attention to the critical need to conserve

About The Company: KFC Corporation, based in Louisville, Kentucky, is one of the few brands in America that can boast a rich, decades-long

Right after the 2021 International Festival of Creativity began, Cannes Lion is under fire for the perceived lack of diversity among the deans

Instagram has added new Insights for Reels and Live to its Professional Dashboard, providing companies and developers with vital information about the scope

By advertising a new product line with a funky song and video that resembles classic animated musical numbers, the Gillette Venus brand is

Ford India has appointed Kapil Sharma as the general manager – consumer marketing. Sharma is presently heading PR, communications and CSR for Ford India and will continue to fulfill his present

Pinterest is expanding its reach into the artist community with the launch of “Idea Pins,” a video-first feature aimed at artists who want

With most of the world returning to the original order after the pandemic era, many agencies have seen a rise in the number

Twitter users will soon be able to have a new version of the app, Twitter Blue. A paid version, Twitter Blue will enable

The fight for dominance between these Horlicks and Complan began in the 1960s and has lasted ever since. The brands have engaged in

Facebook’s latest commercial ‘More Together – Rizwan’ is receiving all the love and attention it deserves. A part of the More Together campaign

With most of the world returning to the original order after the pandemic era, many agencies have seen a rise in the number

The advent of the internet in the 90s changed the format of campaigns completely and marketing professionals were quick to adapt to the

Every brand in any industry or market is subject to competition, whether they like it or not. Companies try to outsmart and outperform

Holidays like Mother’s Day are supposed to be special. It’s a day to celebrate mothers and everything that they’ve done for you and

Being a father means relentlessly heeding to the voice of your kids, always looking after your family, and making sure your children are

Observing Ramadan and celebrating Eid has been unlike something they’ve ever seen for nearly two billion Muslims around the world this year. Although

Meraqi Digital, the independent digital marketing consultancy and service providing agency based out of Kolkata has bagged the digital marketing mandate of India’s

The holy month of Ramadan is a time for fasting, reflection, and family. Although Ramadan is a celebration of unity and a time

~ TV Ad Volumes for January-April 2021 were at an all-time high as compared to previous years ~ ~ Ad Volumes for FMCG

WATConsult, the globally awarded hybrid digital agency from the house of dentsu India, has released its latest issue of WATPapers, titled ‘Adoption of Telemedicine and

Twitter’s recently launched feature ‘Tip Jar’ sees itself in hot water. The feature was supposed to generate a source of income for their

Starcom, A Human Experience Company, strengthens its leadership team by appointing Niti Kumar as chief operating officer. In this role, she will be

Starcom, A Human Experience Company, strengthens its leadership team by appointing Niti Kumar as chief operating officer. In this role, she will be

Ever since the pandemic has begun, there has been an apparent rise in the emergence of social audio. Twitter Spaces, Discord, Spotify’s acquisition

In February 2014, Cadbury’s wafer-chocolate Perk launched a commercial to promote their ‘enhanced’ Perk. Through the commercial, Cadbury took a dig at Nestle

Mother’s Day marks another holiday that most marketers everywhere are planning advertising campaigns to capitalize on and score big with moms through their

In a national-level account win, Omnicom Media Group’s communications planning and media buying subsidiary, PHD Media India has bagged the media mandate for

Mother’s Day is just around the corner which always means hugging mothers tighter and loving them a little more than usual (if possible).

Iconic Jingles Of All Time There is some very original music in the field of advertising. And others will certainly make space in

For the longest time, May 4th has been synonymous with Star Wars, a larger-than-life franchise. Once a common holiday, May 4th became a

In between the horror of the second surge that is taking a deep toll on all of us, BCCI has decided to postpone

The horror of the second surge is taking a deep toll on all of us- both physically and mentally. Many of us have

Streax Professional has assigned its digital AOR mandate to Grapes Digital, a full-fledged digital marketing agency. The account was won following a multi-agency