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Starcom, A Human Experience Company, strengthens its leadership team by appointing Niti Kumar as chief operating officer. In this role, she will be

Ever since the pandemic has begun, there has been an apparent rise in the emergence of social audio. Twitter Spaces, Discord, Spotify’s acquisition

In February 2014, Cadbury’s wafer-chocolate Perk launched a commercial to promote their ‘enhanced’ Perk. Through the commercial, Cadbury took a dig at Nestle

Mother’s Day marks another holiday that most marketers everywhere are planning advertising campaigns to capitalize on and score big with moms through their

In a national-level account win, Omnicom Media Group’s communications planning and media buying subsidiary, PHD Media India has bagged the media mandate for

Mother’s Day is just around the corner which always means hugging mothers tighter and loving them a little more than usual (if possible).

Iconic Jingles Of All Time There is some very original music in the field of advertising. And others will certainly make space in

For the longest time, May 4th has been synonymous with Star Wars, a larger-than-life franchise. Once a common holiday, May 4th became a

In between the horror of the second surge that is taking a deep toll on all of us, BCCI has decided to postpone

The horror of the second surge is taking a deep toll on all of us- both physically and mentally. Many of us have

Streax Professional has assigned its digital AOR mandate to Grapes Digital, a full-fledged digital marketing agency. The account was won following a multi-agency

Instagram announced the launch of two new features on its application in an attempt to combat Clubhouse’s popularity. The two new features allow

During the Q1 Facebook Earnings call, Mark Zuckerberg shared some exciting updates about their WhatsApp’s business. Facebook is working on a new feature

The agency will help the brand scale its India business with digital strategy and boost its marketplace activities Logicserve Digital, a digital marketing

The agency will help the brand scale its India business with digital strategy and boost its marketplace activities Logicserve Digital, a digital marketing

Two years ago, UNICEF launched their global campaign #VaccinesWork to emphasize the power and safety of vaccines among parents and wider social media

Digital marketing agency Social Beat has been awarded the digital mandate of UAE-based ART Fertility Clinics to amplify their venture in India. Social

Digital marketing agency Social Beat has been awarded the digital mandate of UAE-based ART Fertility Clinics to amplify their venture in India. Social

One of Amazon India’s memorable campaigns has been their #MomBeAGirl campaign, made in collaboration with Ogilvy & Mathers India. The campaign covered the

The country has seen some drastic changes this month. From the shortage of oxygen concentration and hospital beds to constant depletion of resources

When you pair up brothers and businesses, it goes two ways. It’s either the best combination or the worst. And that’s what happened

India is facing its worst pandemic currently. With resources depleting at an extremely fast rate, we’re becoming helpless minute by minute. However, few

Adidas introduced the evolution of its long brand attitude ‘Impossible Is Nothing.’ The campaign ‘Seeing Possibilities’  is about rebellious optimism, rooted in Adidas’

Twitter announced that it would be testing a new feature called ‘Professional Profiles.’ Twitter said the new feature would allow users to users who

About the company: Launched in Japan in the year 1918, Pilot is an internationally recognized brand with a history spanning over a century.

Apple and Microsoft’s brand wars go way back to 2006 when Apple Inc. launched the controversial MAC vs. PC initiative in May 2006.