Amazon Original Series “Breathe Into The Shadows” starring Abhishek Bachchan, Amit Sadh, Nithya Menen and Saiyami Kher has managed to grab eyeballs since its
Illegal wildlife trade markets have rare and exotic animals stored and tortured in extremely harsh conditions before being butchered and they often come
The digital ban on China by the Indian government has led to a flood of new replacement apps in the Indian market. Amid
Since the outbreak of COVID-19, working from home has become the new norm and provisional workspaces at home have now begun feeling like
While we stay home and socially distanced in order to flatten the COVID-19 curve, our mental health and morale are taking a hit.
At the beginning of June, Lay’s India launched its #Heartwork campaign to thank the unsung heroes who work hard even in such dire times to
When markets get extremely competitive, brands tend to ambush their competition to establish their superiority. An interesting rivalry had been sparked between HUL’s
Since 1991, 1st July has been observed as National Doctor’s Day in India in honour of Dr Bidhan Chandra Roy, one of the
Instagram’s TikTok competitor called ‘Reels’ is now set to roll out in Germany and France after its Brazil launch last year. The app
With increased activity on social media platforms due to the lockdowns, there is a demand for a more personalised mode of expressing oneself
Since 1991, 1st July has been observed as National Doctor’s Day in India in honour of Dr Bidhan Chandra Roy, one of the
June has been observed as LGBTQIA+ pride month since 1969, which is a movement that aims to achieve equal rights and raise awareness
Victims of rape and harassment are often discouraged from seeking justice in India. This often comes from the victims own families due to
Unilever, the multinational consumer goods company, announced that it will halt ads on the social platforms of Facebook, Instagram and Twitter until at
Being the corporate sponsors for the 2020 Twin Cities Pride Campaign, 3M reached out to the agency BBDO Minneapolis well before the event
Today’s marketing space has become extremely competitive and ads have become increasingly aggressive. It has come to the point where brands feel the
The creative agency Gemius Design Studio has been churning innovative and inspiring content for an array of brands since its inception. Recently, the
People love making predictions about the latest trends, events or the socio-political discourse and moreover, they love being right about them. More often
The holy month of Ramadan finally came to a halt with the celebration of Eid. The celebrations often bring people closer together but
Spotify India launched an inventive Twitter campaign #PlayThis on World Music Day. The idea was to let the Twitterverse discover playlists by using
The design agency, Pink Lemonade Communications has netted Jockey India’s digital mandate. The global innerwear and apparel brand plans to take a new approach
About the Brand: Chipotle is an American chain of fast-food restaurants that specialises in Mexican food. It was founded by Steve Ells back
In society, several stereotypes have been built around how a person is supposed to look. People are often shamed for not looking or
When One Plus first launched in 2014, it was marketed as the flagship killer since it took on big names in the smartphone
Having creeped into 2020 out of the blue, the COVID 19 pandemic has drastically changed life as we know it. For months, the
A short while ago, a series of films proved that collaboration is the secret ingredient to creating magic. While exploring the threads of
We had the opportunity to have a chat with Aarushi Sethi, the Director of Pollen, an influencer marketing agency under the ZOO MEDIA
After the success of the ‘stories’ feature on platforms like Instagram, Facebook, Snapchat etc, LinkedIn is following suit on that trend. The feature
In fiercely competitive markets, brands often take directs hits at their rivals to establish their superiority. Brands often come up with witty ideas
Following a multi-agency pitch, integrated marketing company, DViO Digital has acquired the mandate to handle quick service retail (QSR) chain McDonald’s digital outlay in
Personal hygiene and sanitation aren’t given the attention they deserve. This attitude has led to the spread of several dangerous illnesses. Yet, these
With technology and architecture reaching new heights both literally and figuratively, the real estate industry has truly bloomed over the last few years.
Mental health has become a growing concern around the world due to the COVID-19 pandemic lockdowns. Snap Inc partnered up with Manas Foundation
Video calling apps gained a tremendous boost due to the outbreak of COVID 19. Zoom calls app received a whopping 20 times increase
With over 1.5 billion users across the world, Whatsapp has become a staple on every smartphone today. While we can not deny the
About the company: Glossier, Inc. is a direct-to-consumer beauty company that leverages content and community to power a superior shopping experience. Their skincare,
Twitter has launched its own version of 24-hour ephemeral posts called ‘Fleets’ to rival Stories on Instagram. The feature was first tested in
When the competition gets fierce, advertising by brands soon follows suit in interesting ways. Brands often tend to take direct jabs at each
The year 2020 brought it with a bizarre turn of events and life as we know it has never been the same ever
WATConsult, a hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, has won the mandate for the e-commerce duties for
With an already noteworthy list of Bollywood superhits like Dilwale, Airlift, Ki & Ka, Gold, Kaabil, Gully Boy under their belt, and the social presence
Samsung Creates a New UnstoppAble Dance Trend on TikTok for the Disabled TikTok popularised the concept of synchronised dancing to 15-second music clips.
Instagram Stories have quickly become one of its most popular features with more than twice the users per day as compared to Snapchat,
28th of May, which is regarded as World Menstrual Hygiene Day, is a day to spread awareness about menstruation, bust the myths around it
In an age where online shopping has become a need rather than a luxury, logistics companies have witnessed an ever-rising demand. This usually translates
Surf Excel has always boasted its creativity through strong narratives and fresh stories in its ads on every festive occasion. Their ads usually revolve
About the Brand: HDFC Bank Ltd is an Indian financial services company that was incorporated in Mumbai in 1994. It is now the
About the company: OYO Hotels & Homes, a young hotel startup, today is the world’s leading chain of hotels, homes, and spaces. The
Has your Instagram feed been taken over by extremely long posts off late? A new glitch on Instagram allowed users to put up posts
Whether you’re Jedi Master or just a pop culture layman, you definitely watched or heard of Star Wars. For many it’s more than