HOW A HISTORY WITH RACIAL INSENSITIVITY LEAD TO A TEMPORARY DOWNFALL FOR DOVE
2017 wasn’t the best year for Dove when they ran a particular promotion campaign for one of their lotions. The brand was accused
International Campaigns
PR
INSTAGRAM TAKES ON RIVAL CLUBHOUSE WITH THEIR NEW MUTE FEATURE
Instagram announced the launch of two new features on its application in an attempt to combat Clubhouse’s popularity. The two new features allow
PR
FACEBOOK ANNOUNCES CREATING BUSINESS ADS USING WHATSAPP TOOLS
During the Q1 Facebook Earnings call, Mark Zuckerberg shared some exciting updates about their WhatsApp’s business. Facebook is working on a new feature
PR
LOGICSERVE DIGITAL WINS THE DIGITAL MANDATE FOR EBRO INDIA’S TWO SUB-BRANDS: PANZANI PASTA & TILDA RICE
The agency will help the brand scale its India business with digital strategy and boost its marketplace activities Logicserve Digital, a digital marketing
PR
LOGICSERVE DIGITAL WINS THE DIGITAL MANDATE FOR EBRO INDIA’S TWO SUB-BRANDS: PANZANI PASTA & TILDA RICE
The agency will help the brand scale its India business with digital strategy and boost its marketplace activities Logicserve Digital, a digital marketing
PR
UNICEF’S #VACCINEWORKS ADVOCATES THE URGENCY FOR PUBLIC TO VACCINATE
Two years ago, UNICEF launched their global campaign #VaccinesWork to emphasize the power and safety of vaccines among parents and wider social media
International Campaigns
UNIQUE ESCALATOR ADS THAT MAKE YOU STOP AND STARE
Escalator Branding deals with installing graphics on the escalator’s body to promote a logo or company. This provides imagery for the glass banisters
International Campaigns
UNICEF’S #VACCINEWORKS ADVOCATES THE URGENCY FOR PUBLIC TO VACCINATE
Two years ago, UNICEF launched their global campaign #VaccinesWork to emphasize the power and safety of vaccines among parents and wider social media
PR
SOCIAL BEAT WINS DIGITAL MANDATE OF ART FERTILITY CLINICS
Digital marketing agency Social Beat has been awarded the digital mandate of UAE-based ART Fertility Clinics to amplify their venture in India. Social
PR
SOCIAL BEAT WINS DIGITAL MANDATE OF ART FERTILITY CLINICS
Digital marketing agency Social Beat has been awarded the digital mandate of UAE-based ART Fertility Clinics to amplify their venture in India. Social
PR
AMAZON”S #MOMBEAGIRLCAMPAIGN REIGNITES PASSION WITHIN MOTHERS
One of Amazon India’s memorable campaigns has been their #MomBeAGirl campaign, made in collaboration with Ogilvy & Mathers India. The campaign covered the
PR
HOW INFLUENCERS AND THE PUBLIC ARE HELPING PEOPLE ON SOCIAL MEDIA
The country has seen some drastic changes this month. From the shortage of oxygen concentration and hospital beds to constant depletion of resources
PR
ADIDAS V/S PUMA: A FAMILY FEUD
When you pair up brothers and businesses, it goes two ways. It’s either the best combination or the worst. And that’s what happened
PR
START-UPS LAUNCH INITIATIVES TO COMBAT THE SECOND WAVE OF COVID-19
India is facing its worst pandemic currently. With resources depleting at an extremely fast rate, we’re becoming helpless minute by minute. However, few
PR
HOW ADIDAS IS INSPIRING THE WORLD TO SEE POSSIBILITIES
Adidas introduced the evolution of its long brand attitude ‘Impossible Is Nothing.’ The campaign ‘Seeing Possibilities’ is about rebellious optimism, rooted in Adidas’
PR
TWITTER ANNOUNCES ITS NEW FEATURE ”PROFESSIONAL PROFILES” TO RIVAL LINKEDIN
Twitter announced that it would be testing a new feature called ‘Professional Profiles.’ Twitter said the new feature would allow users to users who
International Campaigns
DOVE URGES SOCIETY TO RE-EVALUATE UNREALISTIC BEAUTY STANDARDS
Dove recently launched a campaign called ”Reverse Selfie” to address the impact of editing and filtering pictures on social media have on girls
PR
PILOT INDIA”S INSTAGRAM STRATEGY
About the company: Launched in Japan in the year 1918, Pilot is an internationally recognized brand with a history spanning over a century.
PR
MAC VS PC BRAND WARS
Apple and Microsoft’s brand wars go way back to 2006 when Apple Inc. launched the controversial MAC vs. PC initiative in May 2006.
Digital Media
News
MAYA HARI ELEVATED TO VP, GLOBAL STRATEGY AND OPERATIONS AT TWITTER
Twitter has elevated Maya Hari as its new Vice President of Global Strategy and Operations. Recently, the company appointed Yu Sasamoto as Vice
Digital Media
News
MAYA HARI ELEVATED TO VP, GLOBAL STRATEGY AND OPERATIONS AT TWITTER
Twitter has elevated Maya Hari as its new Vice President of Global Strategy and Operations. Recently, the company appointed Yu Sasamoto as Vice
Digital Media
News
WIRALITY MEDIA WINS DIGITAL MANDATE FOR TRUECALLER
Wirality Media has won the integrated digital mandate for Truecaller in India. The account was won following a year long association on projects
Digital Media
News
GEMIUS DESIGN STUDIO WINS DIGITAL AND SOCIAL MEDIA MANDATE FOR ‘VAGAD’S KHADI’
April 2021, Gemius Design Studio aims for an aggressive approach towards Khadi beauty care education through edgy creatives and engaging digital media strategy for
Indian
THE RELAUNCH OF BRITTANIA MILK BIKIS” TAKES ON ITS MAIN RIVAL IN ITS LATEST CAMPAIGN
Britannia’s milk cream biscuit company, Milk Bikis, has a new look. It’s now made entirely of atta and boasts “doodh roti ki shakti.”
International
VOLVO TACKLES THE ISSUE OF CLIMATE CHANGE & SUSTAINABILITY IN ITS LATEST CAMPAIGN
Volvo is shifting its attention to environmental protection after decades of leading the industry in automotive safety. The company’s dedication to climate neutrality
International
MCDONALD”S PARTNERS UP WITH BTS FOR A DYNAMITE MEAL
The worlds of music and food are about to converge in the latest partnership between a fast food giant and a K-Pop senstation.
Digital Media
News
DENTSU WEBCHUTNEY WINS THE DIGITAL MANDATE FOR TANISHQ
Dentsu Webchutney India won the digital mandate for Tanishq. The account was won through a multi-agency pitch. As per the mandate, the agency
Advertising
News
HOW DEEPFAKES ARE CHANGING THE MEDIA & ADVERTISING INDUSTRY
Deepfake has been gaining a lot of popularity in the past year. The term ‘Deepfake’ is derived from the underlying technology “deep learning,”
Indian
SYNOPSIS OF THE IPL 2021 CAMPAIGNS SO FAR
The season of the Indian Premier League presents marketers with the perfect opportunity to advertise their brands and increase their visibility like no
Indian
BHIMA JEWELLERS STEALS EVERYONE””S HEART WITH THEIR LATEST CAMPAIGN
While our society still adapts to a newer definition of what it means to be a woman and love, Bhima Jewellers is already
Indian
MAGICPIN PARODIES CRED IN THEIR LATEST AD
Days after Cred released its campaign with Rahul Dravid’s Indiranagar Ka Gunda, Magicpin wasted no time poking fun at them in their newest
Indian
MCDONALD’S INDIA (WEST AND SOUTH) ROPES IN ACTRESS RASHMIKA MANDANNA AS BRAND AMBASSADOR
McDonald’s India (West and South) has roped in the popular film celebrity – Rashmika Mandanna, as its brand ambassador for its key advertising
Marketing
News
TWITTER TELLS YOU WHAT IT”S LIKE TO BE RELATED TO EVERY CELEBRITY
2021 has been the year that Twitter users have discovered that they all have famous celebrities as ancestors. Except there is a plot
Indian
IPL 2019 MADE A NAME FOR ITSELF
The ending of winter means only one thing – the commencement of the world’s richest T20 tournament: Indian Premier League. Every year, IPL
Digital Media
News
MERAQI DIGITAL BAGS THE DIGITAL MEDIA MARKETING MANDATE OF ANMOL BISCUITS
Meraqi Digital, the independent digital marketing consultancy and service providing agency based out of Kolkata has won the digital media marketing mandate of
Digital Media
News
MCDONALD‘S ENTERS THE WORLD OF NFTS
McDonald’s France is the latest brand to join the ongoing NFT bandwagon. The past couple of months has seen the NFT space welcoming
International
NIKE‘S POWERFUL TRIBUTE TO MOTHERHOOD
Nike’s latest docu-campaign “The Toughest Athletes” captures the pain and strength mothers experience during one of their metamorphosis stages, i.e. motherhood and its
Indian
CRED SCORES A SIXER WITH INDIRANAGAR KA GUNDA
On the day of the Indian Premier League’s curtain-raiser for the 14th season, an advertisement featuring former India captain Rahul Dravid, to borrow
Advertising
News
A MESSI SITUATION: HOW BUDWEISER”S TRIBUTE WENT AWRY
What started out as a celebration for a legendary football player, as a part of Budweiser’s global campaign to pay tribute to Leo
Digital Media
News
TONIC WORLDWIDE TO COVER COVID-19 VACCINE COST FOR ALL ITS EMPLOYEES
India 8th April 2021: With the Covid vaccination opening for people, independent Digital Marketing agency Tonic Worldwide has announced mass vaccination for all its employees
Indian
HOW COMMERCIALS ARE SHOT
We’ve all seen ads in our lives that have left us starry-eyed. It might be a commercial on beauty products, or health insurance,
Advertising
News
IKEA’S ENTRANCE TO THE INDIAN MARKET
The Swedish Furniture Giant, Ikea, made its entry in India back in 2018 with a 13 acre complex in Hyderabad which had been
International
APPLE DOESN’T FUMBLE TO COOK UP A NEW STORM IN ITS RECENT ADS
Apple is back to promote its latest iPhone 12 with its new ads called “Cook” and “Fumble” which promotes durability, water resistance, and
Indian
DOVE WANTS YOU TO KNOW YOUR SELF-WORTH WITH #STOPTHEBEAUTYTEST
Dove’s recent campaign #StopTheBeautyTests takes us through various real-life stories that various women in the country have been a victim of- harsh matchmaking
Digital Media
News
NFTS MADE SIMPLE
NFTs are having their moment as we speak and are currently becoming the next big thing in cryptocurrency. If you’ve been on social
Indian
AKSHAY KUMAR AND DABUR CHYAWANPRASH AD TROLLED FOR ITS COVID CLAIMS!
And so it continues, after Sourav Ganguly and Fortune Oil were trolled due to the discrepancy behind brand messages and its reality, Akshay
Marketing
News
MOCHACCINO OR FRAPPUCCINOS? DUNKIN’ DONUTS WANTS YOU TO GET COFFEE.
It’s 2006 and you’re in America. You need your daily fix of coffee before you head out to work. But wait, where would
Digital Media
News
HAVAS MEDIA WINS INTEGRATED MANDATE OF MICROMAX
Havas Media India has won the integrated mandate of Micromax Informatics, a multinational smartphone and consumer electronics company. The mandate includes both traditional
Digital Media
News
CHIMP&Z; INC BAGS DIGITAL COMMUNICATIONS MANDATE FOR VINOD COOKWARE
Following a multi-agency pitch, Chimp&z Inc won the digital mandate for Vinod Cookware. The mandate covers the scope of social media strategy, creatives,
International
LAY’S NOW TURNS ON YOUR SUBTITLES WHILE YOU’RE EATING
Eating while watching a show or a movie is the norm, but always a headache. More so if one is busy munching on