India’s vaccination efforts against Covid-19 are well underway. However, progress has been considerably slow, as one can expect with a large and diverse population that
Dentsu International has appointed Rashmi Vikram as chief equity officer for APAC region. She was formerly group diversity and inclusivity practice leader at
In an attempt to stop users from re-sharing feed posts to Instagram Stories, Instagram was experimenting with various tools to reduce the number
The international non-governmental organization, Marie Stopes International, launched a campaign for Mother’s Day on a topic that no one ever talks about: Abortion.
The international non-governmental organization, Marie Stopes International, launched a campaign for Mother’s Day on a topic that no one ever talks about: Abortion.
“For too long, queer culture was relegated to the margins. It happened behind closed doors and blacked out windows. It was forced underground
There was a time when having the PlayStation Portable was the coolest thing ever. But a certain campaign stirred up massive criticisms for
“For too long, queer culture was relegated to the margins. It happened behind closed doors and blacked out windows. It was forced underground
The best thing a brand can get when marketing their product is the people’s attention. Marketing runs on the reception of attention. More
Beauty comes in all shapes and sizes. It’s subjective and ideally, there should be no paradigm for beauty that confines people into a
The best thing a brand can get when marketing their product is the people’s attention. Marketing runs on the reception of attention. More
Twitter has announced that it will start testing advertisements on Fleets, Twitter’s take on Instagram and Snapchat’s disappearing stories for tweets. The intention
The month of June is a special month for the members of the LGBTQIA+ community. It’s a month that celebrates the members, the
After the big news of the Government blocking major social media apps such as Whatsapp, Facebook, Instagram, Twitter, etc. lest they don’t comply
When ITC launched its then-new juice brand ‘B-Natural,’ they decided to target Tropicana and Real in their ads. To position B-Natural as the
There’s nothing like cracking open a cold one with the boys. After all, who doesn’t like to meet up with friends and enjoy
A brand cannot function effectively without proper crisis management and proper PR. Public Relations is what helps brands network with the audience and
Being a marketer is difficult; marketers take on various responsibilities and clearly for them, time is of the essence. Acknowledging the difficulty marketers
In 2012, Mercedes announced its first-ever ‘F-Cell Car’, a form of a hybrid car that had 0 gas emissions and was made by
In 2012, Mercedes announced its first-ever ‘F-Cell Car’, a form of a hybrid car that had 0 gas emissions and was made by
When Ikea first entered the Indian market in 2018, almost everyone was excited about its entry and looked forward to it with much
White Rivers Media bags the digital mandate of DIZO — a global technology brand and the first brand in the realme TechLife ecosystem. The
White Rivers Media bags the digital mandate of DIZO — a global technology brand and the first brand in the realme TechLife ecosystem. The
Dhatri Bhatt recently joined Nykaa Fashion as Vice President Marketing and Communications. Dhatri comes with over 18 years of experience in brand management,
In a new effort to help creators monetize their content, Twitter is in the process of launching their Twitter Spaces feature and has
The Advertising Standards Council of India (ASCI) has requested Dabur to modify or delete a Chyawanprash advertisement claiming Covid security. The March (2021)
Facebook, Twitter, and Instagram social media sites could potentially face a ban in India unless they comply with the latest Guidelations for Intermediaries.
Angelina Jolie posed for a dramatic portrait for National Geographic on World Bee Day to call attention to the critical need to conserve
Greenpeace’s latest initiative is a blatant attack on all the politicians and those in authority positions doing nothing for the climate. With a
Maltesers launched its campaign, #TheMassiveOvershare to promote maternal mental health and encourage mothers to be open about the highs and lows of motherhood
Maltesers launched its campaign, #TheMassiveOvershare to promote maternal mental health and encourage mothers to be open about the highs and lows of motherhood
About The Company: KFC Corporation, based in Louisville, Kentucky, is one of the few brands in America that can boast a rich, decades-long
Right after the 2021 International Festival of Creativity began, Cannes Lion is under fire for the perceived lack of diversity among the deans
Instagram has added new Insights for Reels and Live to its Professional Dashboard, providing companies and developers with vital information about the scope
By advertising a new product line with a funky song and video that resembles classic animated musical numbers, the Gillette Venus brand is
Ford India has appointed Kapil Sharma as the general manager – consumer marketing. Sharma is presently heading PR, communications and CSR for Ford India and will continue to fulfill his present
Pinterest is expanding its reach into the artist community with the launch of “Idea Pins,” a video-first feature aimed at artists who want
With most of the world returning to the original order after the pandemic era, many agencies have seen a rise in the number
Twitter users will soon be able to have a new version of the app, Twitter Blue. A paid version, Twitter Blue will enable
The fight for dominance between these Horlicks and Complan began in the 1960s and has lasted ever since. The brands have engaged in
Facebook’s latest commercial ‘More Together – Rizwan’ is receiving all the love and attention it deserves. A part of the More Together campaign
With most of the world returning to the original order after the pandemic era, many agencies have seen a rise in the number
The advent of the internet in the 90s changed the format of campaigns completely and marketing professionals were quick to adapt to the
Every brand in any industry or market is subject to competition, whether they like it or not. Companies try to outsmart and outperform
Holidays like Mother’s Day are supposed to be special. It’s a day to celebrate mothers and everything that they’ve done for you and
Being a father means relentlessly heeding to the voice of your kids, always looking after your family, and making sure your children are
Observing Ramadan and celebrating Eid has been unlike something they’ve ever seen for nearly two billion Muslims around the world this year. Although
Meraqi Digital, the independent digital marketing consultancy and service providing agency based out of Kolkata has bagged the digital marketing mandate of India’s
The holy month of Ramadan is a time for fasting, reflection, and family. Although Ramadan is a celebration of unity and a time
