A LOOK BACK AT OUR FAVORITE RAMADAN CAMPAIGNS SO FAR
The holy month of Ramadan is a time for fasting, reflection, and family. Although Ramadan is a celebration of unity and a time
Indian
Indian
BINGO! COMPARES ITS CHIPS TO A PHONE? GUESS WHO WILL WIN!
Over the years, one such brand that is widely known for its chucklesome campaigns is Bingo! which always puts forth ideas that stand
International
PHILIPS WANTS YOU TO TAKE CARE OF YOURSELF WITH #KHAYAALRAKHNA
Things have changed drastically for us since the past one and a half years, to say that were doing well or feel normal
Digital Media
News
STREAX PROFESSIONAL ASSIGNS DIGITAL AOR MANDATE TO GRAPES DIGITAL
Streax Professional has assigned its digital AOR mandate to Grapes Digital, a full-fledged digital marketing agency. The account was won following a multi-agency
Digital Media
News
FACEBOOK RELEASES REPORT ON HOW MISINFORMATION IS DETECTED AND ACTION
The world of the Internet is no stranger to fake news and misconstrued information. With barrages of misinformation and fake news flooding into
Digital Media
News
HERE’S HOW SOME BRANDS CELEBRATED EID IN 2023
The month of Ramadan ends with people all around the world celebrating Eid al-Fitr. This joyous festival is marked by prayers, delicious feasts
Digital Media
News
INSTAGRAM OUTLINES AREAS OF FOCUS FOR 2023!
Its been a big year for Instagram – it reached 2 billion users this year. Along with these milestones, it had a few setbacks
International
MCDONALDS LAUNCHES YET ANOTHER #EATQUAL CAMPAIGN AROUND INCLUSIVITY
In McDonald’s latest ‘EatQual’ film, we experience a unique take on inclusivity and witness how the brand aims to shed light on how
Indian
ARIEL TOO TALKS ABOUT EQUALITY IN CHORES WITH A HEARTFELT CAMPAIGN
While women continue to fight for equal pay, rights, and treatment for their husbands and children, Ariel’s new film clearly shows how even
International
DAMENSCH RAISES THE QUESTION “ARE MEN COMFORTABLE IN THEIR OWN SKIN?”
The age of social media and the constant need for creativity has pushed brands into talking about newer topics and bringing to light
Digital Media
News
MEESHO WRAPS UP 2022 BY BENEFITING THE USERS & SHOWING SHOPPING HABITS!
The Meesho Story is a result of passion and commitment of the team to change the way India consumes products. They are committed
International
ANUSHKA SHARMA & PUMA INDIA TRICK USERS WITH THEIR BANTER
The social media handle of athleisure brand Puma India shared several photos of Anushka Sharma wearing Puma’s collection. Anushka Sharma took it to
Digital Media
News
HERE’S HOW BRANDS CONGRATULATED THE FIFA WORLD CUP CHAMPIONS 2022!
Argentina has won their third World Cup! It was a glorious moment for their country and a happy one for us who had
Indian
NEW TO THE MARKET BRAND IQOO MAKES A NAME WITH THEIR WITTY CAMPAIGN!
‘Is it iQOO?’ is a campaign film released by the brand iQOO as a fun way of introducing itself. The film is a
Marketing
News
SWIGGY TEASES PROFESSIONALS BY FEATURING THEIR FAVOURITE FOODS AS LINKEDIN ACCOUNTS!
Swiggy just took ordering food to another level of fun by sharing a perspective that the viewers DID NOT EXPECT TO SEE! In
Digital Media
News
ELON BANS ANY ACCOUNT ADVERTISING OTHER SOCIAL MEDIA PLATFORMS ON TWITTER!
Right now’s the time to check your Twitter! If you havent seen Elons updated Twitter rules, youre missing a major internet update! These new
Marketing
News
WHY BATA STORES HAS PUT THE SHOPPERS IN AWE WITH THEIR MODERN TOUCHES!
Bata, a rich legacy brand with a long history of success and global reach, realized its own evolution in the retail space and
Indian
TOOTHSI TAKES HELP FROM VIRAT KOHLI AND ANUSHKA SHARMA TO SHOWCASE CONVENIENT ALIGNERS.
Popularisation of cosmetic surgery, many people are now seeking a solution to teeth alignment. However, people are often unaware and misled due to
Creator Dissect
Creator News
YOUTUBE ALTERS THE ELIGIBILITY CRITERIA FOR CREATOR MONETISATION!
Recently, YouTube has received a lot of backlash from creators active on the platform due to the rules for monetisation. Creators believe that
Marketing
News
DILJIT DOSANJH USES LIVE CONCERT AS A CHANCE TO MARKET HIS WHATSAPP AVATARS!
Whatsapp has come up with a new feature that will help connect users to each other more closely. It has now enabled a
Indian
MTV INDIA CHERISHES LEGENDS OF FIFA WORLD CUP THROUGH GRAFFITI!
Sport is all about hard work. The players we look up to inspire us with their finesse and grit. MTV India is showcasing
Marketing
News
POTTERY BARN WELCOMES ITSELF BETTER WITH DEEPIKA PADUKONE AS ITS GLOBAL AMBASSADOR
Pottery barn’s latest announcement is a whole lot to be excited about. Deepika Padukone is the reason, whos promoting their new line in
Indian
VIM GEL TEASES MALE STEREOTYPES WITH A BLUNT CAMPAIGN!
Hindustan Unilever dishwashing liquid’s brand Vim has recently astonished netizens with the launch of their newest product which is… a fake item! HUL was
International
FIFA WORLD CUP QATAR 2022 INTRODUCES MASCOT-VERSE MEMBER LAEEB!
The hottest topic on social media just got more traffic with the introduction of a new idea that Fractal Picture and Katara Studios
Indian
GODREJ BREAKS A MYTH WITH THEIR CRISPY POTATO STARZ!
Conceptualised by The Womb, Godrej Yummiez releases an ad campaign that focuses on marketing their latest introduction, the Crispy Potato Starz. The campaign
International
APPLE PUTS CURIOUS PEOPLE IN AWE WITH ITS LATEST CAMPAIGN FOR SPECIALLY-ABLED
For International Day of Persons with Disabilities, countless remarkable campaigns can be seen online but Apple’s latest campaign titled ‘The Greatest’ released for
Marketing
News
TOP TRENDS FOR 2023 THAT EVERY SOCIAL MEDIA MARKETER SHOULD KNOW!
Each year social media turns out to be a more integral part of peoples lives with constantly introduced features that keep the audience
Indian
BINGO! COMPARES ITS CHIPS TO A PHONE? GUESS WHO WILL WIN!
Over the years, one such brand that is widely known for its chucklesome campaigns is Bingo! which always puts forth ideas that stand
Indian
10 MOST REMARKABLE CAMPAIGNS OF 2022
Making and launching a campaign on social media drains out creativity and the competition keeps getting more intense with each passing year as
Indian
TATA PLAY CELEBRATES LIFELONG BONDS MADE OVER TV WITH #INNCONNECTIONSKENAAM
On the event of World TV Day, another sentimental campaign has come to light by Tata Play that has been conceptualised and developed
Digital Media
News
WHATSAPP ISNT JUST FOR MESSAGING ANYMORE WITH THE BUSINESS SEARCH FEATURE FOR SHOPPING!
Meta is constantly working towards improving the applications under it. Its primary focus is the instant-messaging app, WhatsApp on which newer features are
Digital Media
News
NEURALGARAGE STARTUP RAISES $1.45 MILLION IN THE SEED ROUND
NeuralGarage, a deep tech startup makes a whopping $1.45 million in a seed round that was initiated by Exfinity Ventures. This seed round
International
LV RESORTS TO THE CLASSIC CAMPAIGN STRATEGY OF BRINGING TOGETHER NEMESIS AND SUCCEEDS
Just as the FIFA World Cup for 2022 kickstarts, the luxury fashion brand Louis Vuitton captures this opportunity to release a campaign that
Digital Media
News
CRISTIANO RONALDO RECEIVES BACKLASH ON TWITTER UPON HIS LATEST NFT LAUNCH
Twitter is yet again swamped with an argument based on controversy and this time it has been started by the highly applauded footballer
Indian
ANIL KAPOOR THROWS TANTRUMS IN THE LATEST CAMPAIGN FROM LICIOUS!
The widely known fresh meat and seafood brand, Licious, has come up with another witty campaign that features the legendary actor Anil Kapoor.
International
CADBURY 5 STAR DOES WONDERS WITH THEIR DO NOTHING SERIES
Cadbury 5 Star comes up with another brilliant ad campaign that continues to deliver 5 Star’s motto of being ‘effortless’. The brand’s latest
Digital Media
News
HOW SMART IS IT TO FEATURE IN ONE’S OWN BRAND’S ADS? LET’S FIND OUT!
Developing a personal connection has recently been given a new turn. While most ads still take the help of famous actors and celebrities,
Digital Media
News
CELEBRATING SRK AND HIS JOURNEY ON SOCIAL MEDIA
SRK is a public figure that truly needs no introduction. The legendary Bollywood star has been around for decades and continues to engage
Indian
NOISE CREATES A #KINGCHIKU TREND ON INSTAGRAM WITH VIRAT KOHLI!
Noise, a critically acclaimed brand has recently put to light its latest brand ambassador and has enticed audiences from different platforms. The wearables
Digital Media
News
INSTAGRAM IS GLITCHING AGAIN! BUT HOW ARE PEOPLE REACTING THIS TIME?
Instagram is yet again in the light and not for good reasons this time. The platform yet again faces major glitches that have
Marketing
News
SNAPCHAT GETS FESTIVE WITH LATEST HOLIDAY SEASON UPDATES
Snapchat makes its user experience more enlightening by introducing its latest set of features for the festive season. The trending communication app now
Marketing
News
SNAPCHAT GETS FESTIVE WITH LATEST HOLIDAY SEASON UPDATES
Snapchat makes its user experience more enlightening by introducing its latest set of features for the festive season. The trending communication app now
Digital Media
News
HOW FACEBOOK SHOPS IS TRANSFORMING SHOPPING EXPERIENCES
There’s no denying that the onset of Covid-19 has accelerated digital adoption by at least 5 years. With the pandemic showing no signs of
Advertising
News
BRILLIANT DIWALI CREATIVES TO INSPIRE FROM FOR 2022
Festivities in India are an excellent time for marketers online to start brand interaction with their audience and drive traffic towards their website,
Advertising
News
HERE’S HOW BRANDS ARE PUTTING A NEW PERSPECTIVE ON KARVA CHAUTH 2022
Although Karva Chauth is prevalent in northern India, the festival leaves its spark in every state. To honour this special and much-awaited time
Marketing
News
AT ONLY RS. 129, AMAZON PRIME TARGETS WIDER AUDIENCE WITH A MULTI-LINGUAL EARLY ACCESS TO THE MOVIE 777 CHARLIE
Amazon Prime has come up with another exciting way of marketing and it seems to be working in their favour. After the initial
Indian
THIS WORLD HEART DAY, SAFFOLALIFE EMPHASISES THE NEED TO #CAREFORHERHEART
Saffolalife, a not-for-profit initiative by Marico Limited, has always championed the cause of heart health with a vision to create a ‘Heart Healthy India’. In line
Digital Media
News
UNIQUE CREATIVES TO LOOK BACK TO FOR GANDHI JAYANTI 2022
While we celebrate every minute of joy on our social media accounts, how can brands miss out on celebrating the father of our
Advertising
News
HERES HOW BRANDS ARE USING THE MOVIE BRAHMASTRA AS THEIR MARKETING MEME-ASTRA
Brands are known to give all to creating content, especially in the form of memes. The Indian audience is known to be welcoming
International
WHATSAPP TO WIN THE PRIVACY CONTROVERSY WITH THEIR LATEST CAMPAIGN
The controversy of encryption over WhatsApp is finally being pushed down for the best. WhatsApp has released yet another campaign that talks about