July 25, 2024
Advertising News

Cetaphil is trending on X amid brand wars: here’s why

Skincare brand Cetaphil has been trending on X for unknown reasons, spiking the curiosity of netizens. Famous for its range of mild cleansers and emollients, the brand found itself compared to its much cheaper and more trusted Indian counterparts.

When the brand first started trending, netizens were baffled by the number of posts mentioning Cetaphil on their social media handles. However, this apparent PR exercise soon turned into a nightmare when trolls also joined in on the fun with a volley of humorous memes. From discussing the effects of the products to mentioning how Cetaphil sounds like “sitaphil”, netizens did not disappoint.


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