YouTube star Sourav Joshi joins smartphone brand Lava as brand ambassador
Sourav Joshi, content creator and YouTube sensation, has become the brand ambassador Lava International Ltd. This collaboration reflects Lava’s commitment to connecting with
Creator Dissect
Creator News
Advertising
Latest
News
CCPA fines Shankar IAS Academy Rs 5 lakh for misleading ads
The Central Consumer Protection Authority (CCPA) has fined a ₹5 lakh penalty on Shankar IAS Academy for misleading advertisements linked to the 2022
Campaign
Indian
Disha Patani Teams Up with SOFIT Almond Drink to Promote ‘Fit is Fab’ in New Digital Campaign
SOFIT, the renowned plant-based drink brand under Hershey India, has launched an exciting new digital film featuring its brand ambassador and fitness icon,
Campaign
Indian
Ather Energy Revolutionizes Dahi Handi with a Daring Scooter-Based Human Pyramid
Ather Energy, a pioneering force in the electric two-wheeler industry, has once again pushed the boundaries of innovation by merging cultural tradition with
Campaign
Indian
Rivaah by Tanishq Unveils Groundbreaking Campaign Celebrating Modern Brides and Equitable Marriages
In a remarkable stride towards embracing contemporary matrimonial values, Rivaah by Tanishq, Rivaah by Tanishq, the esteemed wedding jewelry division of the Tata
Startup
Updates
Zepto Secures $340 Million in Funding, Valuation Reaches $5 Billion Ahead of IPO
Zepto, a rising star in the quick commerce industry, has successfully secured an additional $340 million in its latest funding round, propelling its
PR
Wanhua Chemical Successfully Launches World’s Largest Citral Production Facility
Recently, Wanhua Chemical has achieved a major milestone with the successful launch of its 48,000-ton-per-year citral production facility, marking the successful commissioning of the world’s
PR
Sasken partners with Trustonic to bring advanced security options to Automotive OEMs
Sasken Technologies, a specialist product engineering and digital transformation provider, has formed a new partnership with cybersecurity firm Trustonic to bring advanced security options to automotive OEMs.
PR
HR Tech Unicorn Darwinbox elevates its CTO Vineet Singh as Co-Founder
Darwinbox, a leading global HR tech platform, announces the elevation of Vineet Singh, Chief Technology Officer, to the position of Co-Founder. Vineet’s elevation to
PR
F5 Collaborates with Intel to Simplify the Security and Delivery of AI Services
F5 (NASDAQ: FFIV) today announced it is bringing robust application security and delivery capabilities to AI deployments powered by Intel. This new joint
PR
‘Broom’ or ‘Groom’, Swiggy Instamart’s new ad showing no ask is out of bounds goes viral
Created by Moonshot, the Broom ad has been written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi and directed by Ayappa
Creator Dissect
Creator News
Nikhil Paralikar and Sparsh Dangwal and collaborate for a new song “Waada (Promise)”
Nikhil Paralikar, aka the Tabla Guy, has collaborated with singer Sparsh Dangwal to launch an original track titled, ‘Waada (Promise)‘. Fusing together the modern
PR
Neokred Launches “Blutic”: India’s first futuristic consent manager at Global Fintech Festival
This cutting-edge platform redefines data compliance, combining Neokred’s expertise with innovative solutions to safeguard user trust and privacy, enabling businesses to thrive in
Digital Media
Latest
News
Virat Kohli falls victim to a deepfake video slamming Shubman Gill, raises concerns about AI
A deepfake video of Indian cricket legend Virat Kohli has gone viral, provoking a stir among sports fans and the wider internet community.
Digital Media
Latest
News
Instagram launches ‘Creator Lab’ in India: Everything you need to know
Instagram has launched Creator Lab in India, an educational resource specifically designed for creators, by creators. This initiative was announced during an event
Digital Media
Latest
News
Yelp sues Google for “anti-competitive practices”, search engine hits back
Yelp, an online review platform, has filed a lawsuit against Google, accusing the tech giant of engaging in ‘anti-competitive’ behavior that has negatively
PR
Infosys to Introduce High-Performance Generative AI-Powered Telco Solutions Based on NVIDIA NIMs
Infosys (NSE: INFY) (BSE: INFY) (NYSE: INFY), a global leader in next-generation digital services and consulting, today announced the expansion of its collaboration with NVIDIA for AI-powered,
PR
UTime Initiates Financial and Legal Due Diligence on Bowen Therapeutics
SHENZHEN, China, Aug. 29, 2024 /PRNewswire/ — UTime Limited (NASDAQ: WTO) (“UTime” or the “Company”), which continues to build on its strengths in the global healthcare
PR
OCI Global Completes Sale of IFCO to Koch Ag & Energy Solutions
OCI Global (“OCI”) announces successful completion of the sale of 100% of its equity interests in Iowa Fertilizer Company LLC (“IFCO”) to Koch
Startup
Updates
Sunfox Technologies Secures Rs 15 Crore in Pre-Series A Funding to Propel Healthtech Innovations
Sunfox Technologies, a health-tech startup known for its groundbreaking innovations, has successfully raised Rs 15 crore in a pre-Series A funding round. The
Campaign
Indian
Hilton India Elevates Wedding Planning with the Revamped ‘Wedding Diaries’ Campaign
Hilton India is set to redefine the wedding planning experience with the reimagined ‘Wedding Diaries’ campaign. First introduced in 2021, the initiative has
Campaign
Indian
Cristos’ New Campaign Combines Quirky Mascots and International Flavors to Shake Up India’s Snack Market
Gopal Snacks, a family-owned enterprise from Gujarat, entered India’s fiercely competitive snack market in 2022 with the launch of its wafer brand, Cristos.
Campaign
Indian
Go Digit Insurance’s ‘That’s it!’ Campaign Simplifies Insurance with a Touch of Humor
Go Digit General Insurance Limited, a forward-thinking insurance provider, has launched its latest advertisement featuring brand ambassador and cricket icon Virat Kohli. This
PR
IndiGo successfully lands in Public Cloud, powers off data centers in 18 months
New Delhi: IndiGo, India’s preferred airline, announces the successful conclusion of its ambitious and intensive cloud migration initiative. In an impressively short span of less
Digital Media
Latest
News
UP govt’s social media policy: life imprisonment for ‘anti-national’ posts, mega reward for digital influencers
The Uttar Pradesh government has announced sweeping new changes in the social media policy from the state. Applicable across platforms like Facebook, Instagram,
PR
Parle-G has a ‘genius’ take on the spirit of Ganpati this Chaturthi
The campaign has been created and executed by Thought Blurb Communications The film is released in 5 languages, with the idea of connecting
PR
Outsky’s New Track “Vibin'” Now Available for Licensing on Hoopr
Mumbai, 28th August, 2024: Hoopr, India’s first leading music licensing platform, is excited to announce the release of “Vibin’” by talented artist Outsky.
Creator Dissect
Creator News
Prajakta Koli stars in Taaruk Raina and Charan’s new song “Lost & Found”
‘We made a song about love, with love, hoping you love it too.’ Content creator, actress and author Prajakta Koli has starred in
Digital Media
Latest
News
Airtel shuts down Wynk Music, absorbs all employees and introduces discounted Apple Music subscription
Indian telecom giant Airtel is shutting down its streaming music service, Wynk Music, and integrate all its employees into the Airtel ecosystem, according
PR
Vantage Markets Celebrates Double Triumph at International Business Magazine Awards 2024
Vantage Markets (or “Vantage”) is thrilled to announce its recognition at the prestigious International Business Magazine Awards 2024, where the company secured two coveted
PR
College Vidya Introduces Review Feature to Empower Students in Choosing the Right Education Partner
College Vidya, a one-stop solution for making informed online education choices, is thrilled to announce the launch of its new review feature on
Campaign
Indian
Anushka Sharma and Virat Kohli Champion Blue Tribe’s No-Maida Soya Chaap in New Ad Campaign
Blue Tribe, a leader in the plant-based food revolution, has launched an exciting new advertising campaign featuring the iconic celebrity couple, Anushka Sharma
Campaign
Indian
McDonald’s India Elevates Southern Market with New Crispy Fried Chicken and Star-Studded Campaign
McDonald’s India, operated by Westlife Foodworld, has introduced an exciting addition to its menu with the launch of Crispy Fried Chicken. In a
Creator Dissect
Creator News
A Deep Dive into ‘Menagerie’ with Anu Vaidyanathan
1. You have had an incredibly versatile career as a comedian, filmmaker and triathlete. Now, Menagerie marks your debut theatre hour. What do
Digital Media
Latest
News
Zomato introduces “book now sell anytime” feature to let users resell tickets
“Experience a seamless, secure and stress-free ticket booking experience.” Zomato has introduced a new “Book Now, Sell Anytime’ feature on its ticketing platform,
PR
Interpretation.ai – AI Platform Improvements for Oil and Gas Exploration
Aug. 28, 2024 – Cognitive GeoInterpretation, Inc. (“CGI”) is pleased to announce significant upgrades and capabilities related to its Interpretation.ai software (“IAI”). IAI enhances
Digital Media
News
Meta Adds Labels to Business Chats in Messenger
Meta is enhancing the business communication experience on Messenger by introducing a new feature: labels for business chats. This update aims to streamline
Digital Media
News
Instagram Adds New Text and Sticker Options
Instagram is rolling out exciting updates to its text and sticker options, enhancing the ways users can personalize their Stories and posts. These
Digital Media
News
YouTube Expands Access to Courses for Creators
YouTube is broadening its support for creators by expanding access to its educational courses and resources. This initiative aims to equip content creators
PR
Airtel Payments Bank collaborates with Noise and NPCI to unveil its upcoming NCMC-Enabled Smartwatch
New Delhi, 28 August 2024: Airtel Payments Bank in collaboration with Noise, India’s leading smartwatch and connected lifestyle brand, and the National Payments Corporation
PR
BGauss launches a digital campaign to promote its latest launch – BGauss RUV 350
The entire campaign has been conceptualized and executed by Admatazz Mumbai, 28th August, 2024: BGauss Electric Scooters, one of the leading players in
PR
Digit Insurance’s new “That’s It” campaign ad with Virat Kohli focuses on easy two-wheeler claims submission
Go Digit General Insurance Limited (Digit Insurance), one of India’s leading new-age insurance companies, unveiled the second ad with its brand ambassador Virat
PR
From 0 orders on Day 1 to 300,000 Restaurant Partners Today: Swiggy’s CEO and founder Sriharsha Majety reflects on the company’s 10-year journey
As Swiggy, India’s leading on-demand convenience platform, celebrates its 10th anniversary this August, CEO and Co-founder Sriharsha Majety reflects on a decade of
Startup
Updates
AI Startup Just Words Secures $1.7 Million in Seed Funding to Transform Marketing Messaging
Just Words, an innovative AI-powered marketing platform, has successfully raised $1.7 million in a seed funding round. The funding was led by Peak
Startup
Updates
DeepMatrix Secures $1.6 Million in Pre-Series A Funding to Revolutionize Geospatial Data Management
DeepMatrix, an emerging player in the geospatial deeptech space, has successfully raised $1.6 million in a Pre-Series A funding round, marking a pivotal
Creator Dissect
Creator News
Shlok Srivastv aka Tech Burner reveals the First Tech Product under his Company Layers
Shlok Srivastv aka Tech Burner is all set to launch his first tech product – a smartwatch under his company Layers. Combining style
Latest
Marketing
News
Amazon India set to launch quick commerce service in 2025
Amazon is preparing to launch quick commerce service in India, likely in the first quarter of next year, according to the Economic Times
Digital Media
News
YouTube Premium announces a price hike in India for individual and family subscription plans
YouTube Premium, ad-free paid subscription service offered by the Google-owned platform, has announced a surprising price hike for its subscription plan users in India,
PR
D2C Brand Libas Expands Bridal Fashion with New Lajpat Nagar Flagship Store
D2C Brand Libas Accelerates Growth in Bridal Fashion Category with New Lajpat Nagar Flagship Store Befikre starrer, actress Vaani Kapoor graced Libas’ store
Agency Interviews
Interviews
#AgencyDissect : Dissecting Opportune
Opportune is a data-driven influencer marketing platform, their mission is to equip brands using the pan-India creator network & technology platform to drive