Pepsi® unveils its new logo with street art murals in Sri Lanka
‘Pepsi® Street Kala’ campaign launched: the newest Open-Air Art Gallery featuring vibrant murals in the streets of Sri Lanka Brings together nearly 90
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PR
Skechers launches Cricket Collection in India
Skechers Cricket Footwear Delivers Comfort That Performs® on the Field Mumbai, 7th October 2024 – Skechers, The Comfort Technology Company®, today announced its
PR
Amazon and MX Player join forces to accelerate premium free entertainment for 250 million users in India
[7th Oct 2024, Mumbai] Amazon recently acquired certain assets of MX Player, including the MX Player app, a leading free streaming OTT service in
PR
BPE Partners with EGH Group to Supply UPS Systems for Major Middle Eastern Infrastructure Projects
Noida, 7th October 2024: Best Power Equipments INDIA PVT Ltd. (BPE) announces a partnership with Economic Group Holdings LLC which is involved multiple
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Interviews
#AgencyDissect: Admatazz
1. Who are we? We are Admatazz, a digital marketing agency that uses creative backed by media, and technology to solve complex marketing
Creator Dissect
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New influencer show ‘The Tribe’ starring Alanna Panday is out now; the internet reacts
Karan Johar’s latest reality TV series ‘The Tribe’ has caused a wave across social media, Starring famous internet personalities like Alanna Panday and
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Zomato CEO Deepinder Goyal and wife turn delivery agents; internet reacts
Zomato CEO Deepinder Goyal and his wife Grecia Munoz turned into delivery agents for a day, with their adventure going viral across social
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Meta launches new AI model ‘Movie Gen’ to make realistic videos
Tech giant Meta has announced its new artificial intelligence model, ‘Movie Gen’, for generating realistic video and audio from text prompts. Competing with
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Spotify launches ‘Offline Backup’, a new auto-updating playlist for offline listening
Spotify has launched ‘Offline Backup’, a new feature aimed at bringing Premium users another way to keep listening to music offline, no downloads required.
Campaign
Indian
LunchBox Unveils Navratri Vrat Menu with ‘Fasting Made Easy’ Campaign for Convenient Festive Feasting
LunchBox, the popular brand under Rebel Foods, has launched its exciting “Fasting Made Easy” campaign ahead of Navratri, bringing a special Vrat-friendly menu
Campaign
Indian
NESCAFÉ Sunrise Honors Coffee Farmers with New Campaign and Special Edition Packs
NESCAFÉ Sunrise has launched a heartwarming campaign that shines a spotlight on the unsung heroes behind every cup of coffee—India’s dedicated coffee farmers.
Campaign
Indian
Haldiram’s Unveils Navratri Fasting Menu with ‘Divine Navratri – Pure Fasting, Pure Feasting!’ Campaign
Haldiram’s, a name synonymous with Indian sweets and snacks, has launched a unique Navratri Fasting Menu just in time for the upcoming festival
Campaign
Indian
Uber’s New Campaign with Jackie and Tiger Shroff Revolutionizes Urban Commuting
Uber has once again taken center stage in redefining urban transportation with its latest brand campaign, featuring the iconic father-son duo, Jackie Shroff
PR
Gandhi for GenZ: Pocket Aces’ New Channel ‘Pocket Change’ Comes Up With A Modern Take on His Ideals
Pocket Aces’ new channel, ‘Pocket Change’ brings in a modern take on how Mahatma Gandhi would have influenced India in 2024, from hashtags
PR
Hoopr Unveils “Yaara” by Nishant Kamal Vyas: A Heartfelt Fusion of Heartbreak and Drum & Bass
Mumbai, 4th October 2024: Hoopr, India’s first music licensing platform, has unveiled its latest musical gem, Yaara, by the immensely talented Nishant Kamal
PR
Falguni Pathak Spotted! Swiggy Instamart’s New Campaign with the elusive queen of Dandiya has users saying Aye Halo
Link to the film: https://www.instagram.com/reel/DAqVz9oiW8h/?utm_source=ig_web_copy_link Bengaluru, October 04, 2024— As Navratri fever sweeps across the nation, Swiggy Instamart, India’s pioneering quick commerce platform,
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Barbie Announces Global Collaboration with Anita Dongre to Launch the First-Ever Barbie Signature Diwali Doll
Mattel Inc.’s Barbie brand and Anita Dongre introduce the first-ever Signature Diwali doll, celebrating culture and craftsmanship while empowering kids to see themselves
PR
This Festive Season, Starbucks Celebrates India’s Traditions And Flavours
National: October 4, 2024: Imagine the warmth of a comforting Starbucks beverage paired with the exquisite festive flavours of artisanal mithai, celebrating India’s
PR
MS Dhoni Reaffirms Commitment to Garuda Aerospace’s Vision as Brand Ambassador and Stakeholder
Chennai, October 4, 2024: Legendary cricketer and most decorated captain of Indian cricket history, today, announced in a Facebook post that his journey
Creator Dissect
Creator News
Prajakta Koli to star in upcoming Sony Liv series ‘Zindaginama’
Content creator turned actor Prajakta Koli is set to star in Sony Liv’s upcoming anthology series ‘Zindaginama’, which promises to delve into the
Digital Media
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Google in India 2024: Latest AI updates and more
To mark the tenth anniversary of the “Google for India” event, the tech giant held an annual event on October 3, 2024 in
PR
JioCinema Appoints Ishan Chatterjee as Chief Business Officer
Mumbai; 4 October, 2024: JioCinema, India’s leading digital entertainment destination announced the appointment of Ishan Chatterjee as Chief Business Officer. Ishan’s appointment reflects JioCinema’s commitment to accelerate its transformation
PR
BonKaso Unveils New Campaign: “BonKaso Hota, To Yeh Nahin Hota”
~ Campaign conceptualized and executed by Tonic Worldwide ~ India, 4th October 2024: BonKaso, a leading home essentials brand known for its innovative
Advertising
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32% of ads feature celebrities, MS Dhoni tops the list: TAM Report
In the first half of 2024, celebrity endorsements made up 32% of all advertisements aired on Indian television, according toTAM AdEx new report.
Digital Media
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Coldplay India Concert: BookMyShow files FIR for black marketing
As Coldplay fans are eagerly awaiting the band’s highly-anticipated “Music of the Spheres World Tour 2025” in India, a new issue has provoked
Campaign
Indian
METRO Shoes Unveils a Glamorous Autumn-Winter 2024 Campaign Featuring Triptii Dimri and Vijay Varma
METRO Shoes has stepped into the festive season in style with the launch of its star-studded Autumn-Winter 2024 fashion campaign, featuring the dynamic
Campaign
Indian
Ultraviolette’s F77 Mach 2: The Ultimate Dream Bike for Every Rider, Showcased by tgthr’s Powerful Campaign
Bengaluru-based Ultraviolette Automotive has made waves once again with the launch of the upgraded F77 Mach 2, the latest version of its revolutionary
Campaign
Indian
Bengal Warriorz Unleash New Campaign #Ek7Akraman, Celebrating Unity and Excellence on the Mat
As the Bengal Warriorz gear up for the upcoming Pro Kabaddi League (PKL) season, they have launched a dynamic new campaign, #Ek7Akraman, designed
PR
‘Marvels of Saudi Orchestra’ Mesmerizes London with Stunning Performance
The Saudi National Orchestra and Choir dazzled the audience alongside the Royal Philharmonic Orchestra and the renowned UK opera singer, Dame Sarah Connolly.
PR
Jeevika Choudhary, an Indian designer launches her eponymous brand with her debut collections “Zardosi & Rooh” honouring Indian craftsmanship
Indian designer Jeevika Choudhary announces the official launch of her eponymous fashion brand, marking a new chapter in luxury Indian fashion. Combining tradition with a
PR
Ferrero India Launches Raffaello: A Symphony of Flavors with Every Bite
~ Unique Multi-Textured Delight with Crunchy Almond and Creamy filling encased in crunchy wafer shell sprinkled with coconut flakes. Mumbai, 1st October 2024:
PR
Fixderma and FCL Skincare launched its Mobile App to strengthen customer relationship
[Delhi, 1st October] Fixderma and FCL Skincare, a dermatologist prescribed skincare brands launched their mobile app on 1st October 2024. The app is
PR
College Vidya Launches #BelieveWhatYouSee Campaign, Introduces Industry-First Video Counseling Service
This feature offers students direct video consultations with expert counsellors, enhanced by advanced tools and seamless technology. College Vidya, a one-stop solution for
PR
Dynatrace Unveils the Power of Possible for Customers
Groundbreaking advancements enable teams across organizations to gain deeper visibility and understanding of their business as data complexity explodes Dynatrace (NYSE: DT) is showcasing
PR
Vertiv Wins Three Awards at 18th Data Center Summit and Awards 2024
Vertiv, a global provider of critical digital infrastructure and continuity solutions, won three awards at the 18th Data Center Summit and Awards 2024 at The
PR
Navratri Special: Strong Women, Powerful Stories & Empowering Narratives
Navratri, the nine-day festival dedicated to Goddess Durga, celebrates the strength, courage, and grace of women. It’s a time to reflect on the
Digital Media
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“Firing is fun!”: Tech CEO’s post sparks social media backlash
‘Firing As Important As Hiring’ The CEO of a tech company has sparked a heated debate on social media after his controversial comments
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Creator News
Kusha Kapila debuts on IMDbs Popular Indian Celebrities List with Deepika Padukone, Kareena Kapoor
Content creator-turned-actor Kusha Kapila has scored big by debuting on to the prestigious IMDb Popular Indian Celebrities list. Securing 11th spot, she was
PR
Haldiram’s launches an elaborate Navratri Fasting Menu with the Campaign, ‘Divine Navratri – Pure Fasting, Pure Feasting!’
October 3, 2024, New Delhi: As the revered festival of Navratri approaches, Haldiram’s – India’s well-known traditional sweets and foods major, has unveiled
Digital Media
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YouTube removed music by Adele, Nirvana and more amid copyright dispute with SESAC
YouTube previously removed some of its most iconic music from the platform over the past few days, including popular track by Adele, Green
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Flying Machine and Orry collaborate to launch a new capsule collection for Gen Zs
Flying Machine has teamed up with digital sensation Orry to launch their limited edition Orry x Flying Machine capsule collection. Combining Orry’s signature
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Indian
Marico Unveils Captivating TVC for Saffola Honey Featuring Pankaj Tripathi
Saffola Honey, a renowned brand under Marico’s umbrella, has released a new television commercial (TVC) featuring beloved actor Pankaj Tripathi. The ad, set
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Indian
Bata Unveils Festive Collection with Kartik Aaryan in “Celebrate Every Step” Campaign
Bata India has introduced its latest festive collection with a campaign that emphasizes style, resilience, and celebration. Titled “Celebrate Every Step,” the campaign
Campaign
Indian
Aditya Birla Group Pays Tribute to Mahatma Gandhi with ‘Instruments of Change’ Campaign
In a creative tribute to honor the legacy of Mahatma Gandhi on Gandhi Jayanti, the Aditya Birla Group launched its latest initiative titled
Campaign
Indian
Levi’s® Partners with Beyoncé for Bold New Global Campaign ‘REIIMAGINE’
Levi’s® has unveiled an exciting new global campaign, teaming up with Beyoncé to spotlight the brand’s cultural impact and celebrate the power of
PR
Niyogin Strengthens Board with Industry Veteran Samir Mohan Pandiri’s Appointment
Niyogin Fintech Limited, a publicly listed fintech platform, proudly announces the appointment of Mr. Samir Mohan Pandiri as a Non-executive, Independent Director, replacing
PR
upGrad Appoints Amit Mehta as the CHRO
upGrad, one of the largest integrated learning, skilling and workforce development companies in Asia has named Amit Mehta as the Chief Human Resources
PR
STMicroelectronics and Qualcomm enter strategic collaboration in wireless IoT
Strategic collaboration will pair STMicroelectronics’ market-leading STM32 microcontroller ecosystem and Qualcomm’s world-leading wireless connectivity solutions. Seamless integration into existing STM32 developer ecosystem to
PR
Dave Arkley Joins Cornerstone as New Chief Operating Officer and Chief Financial Officer
Cornerstone continues to gain momentum in market leadership rankings, following the launch of Galaxy and two key acquisitions Cornerstone OnDemand Inc., a leader
Digital Media
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Orry reveals Ananya Panday was ‘jealous’ of him in ‘Call Me Bae’ on Aleena Dissects
Internet sensation Orry has revealed some unexpected behind-the-scenes gossip for Amazon Prime’s new series ‘Call Me Bae’, starring Ananya Panday. In a recent