Rishabh Pant Champions HDFC Life’s Campaign to Secure a Better Tomorrow
HDFC Life has unveiled its latest campaign, featuring cricketer Rishabh Pant, to emphasize the importance of being prepared for life’s uncertainties. The campaign
Campaign
Indian
Campaign
Indian
Meesho’s ‘Aise Kaise?’ Campaign: Kapil Sharma and Tamannaah Bhatia Unveil Unbeatable Festive Deals
E-commerce giant Meesho has launched its much-anticipated ‘Mega Blockbuster Sale 2024,’ setting the stage for an exciting festive season. Known for offering some
PR
Chaitanya Verma Releases Soulful Indie Pop Single ‘Meri Banke Rehna’ on Hoopr
Mumbai, 11th September 2024: Emerging singer and songwriter, Chaitanya Verma, has released his latest single, ‘Meri Banke Rehna’, with Hoopr, India’s first music
PR
Infosys Positioned as a Leader in Continuous Automation And Testing Services by Independent Research Firm
Recognized for excelling with AI talent strategy, its cloud testing differentiation, and client transparency Infosys (NSE, BSE, NYSE: INFY), a global leader in
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Indian
Tirupati Edible Oils Launches ‘Har Tyohar, Healthy Tyohar’ Campaign with Kareena Kapoor Khan, Promoting Health and Festivity
Tirupati Edible Oils, a renowned name in the edible oil industry, has unveiled its latest festive campaign, ‘Har Tyohar, Healthy Tyohar,’ with Bollywood
Campaign
Indian
Himalaya Kajal Launches Festive Campaign with Kalyani Priyadarshan for Onam
Himalaya Wellness has introduced a festive campaign for its popular Kajal, partnering with South Indian actress Kalyani Priyadarshan to mark the occasion of
PR
Vonage and SAP collaborate on communication and network APIs
Vonage, part of Ericsson, is collaborating with Germany-based multinational enterprise software company SAP SE to explore generative AI and next-generation technology use cases
PR
Introduce Spanish vintage style to your home décor with Pepperfry’s Ravenel collection
Mumbai, September 9th, 2024: Pepperfry, India’s leading e-commerce furniture and home décor platform, has launched its latest collection, Ravenel, under its house brand
PR
Go Spiritual India Launches Suicide Prevention Awareness Campaign on World Suicide Prevention Day, Highlighting Spirituality’s Role in Mental Health and Suicide Prevention
Mumbai: Go Spiritual India, a prominent charitable organization dedicated to promoting spirituality and holistic well-being, has launched a comprehensive Suicide Prevention and Mental
PR
Lauritz Knudsen Electrical and Automation, Formerly L&T Switchgear, Chooses L&K Saatchi & Saatchi India as Advertising Partner
Unveils a new campaign to drive brand resonance India, 11 September, 2024 – Lauritz Knudsen Electrical and Automation, formerly known as L&T Switchgear,
Digital Media
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News
Apple’s YouTube channel hacked? AI-generated Tim Cook promotes Bitcoin
Amid its highly-anticipated Glowtime event on September 9th, Apple’s YouTube channel appears to have suffered a major security breach. A fake AI-generated video
Creator Dissect
Creator News
Bhuvan Bam encourages Gen Z to follow their dreams with IQOO’s ‘My Quest Story’
IQOO, the smartphone brand of the vivo group, has redefined its brand value of ‘Questing for more’ with the launch of #MyQuestStory, a
Digital Media
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Snapchat introduce Public Sharing feature for teens
Amid heated debates on age limits for social media, Snapchat has begun testing a feature that allows teens aged 16 and 17 to
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Indian
Glenmark’s Candid Launches New TVC Urging Consumers to ‘Stop the Itch’ with #HataKhujliLagaCandid Campaign
Glenmark Pharmaceuticals has teamed up with BBDO India for the launch of a new TV commercial that tackles an all-too-common issue—itching caused by
Startup
Updates
Clean Electric Secures $6 Million Investment to Boost Growth and Operations
Clean Electric, an emerging leader in India’s electric mobility sector, has raised $6 million in its latest funding round, led by Info Edge
Startup
Updates
Pixxel Becomes First Indian Space Startup to Secure NASA Contract for Hyperspectral Data
Bengaluru-based space startup Pixxel has made history by becoming the first Indian company to secure a significant contract with NASA. Specializing in cutting-edge
Campaign
Indian
ISL 2024-2025 Season Kicks Off with ‘Agla Hero Kaun?’ Campaign, Led by Sunil Chhetri and Bhaichung Bhutia
As the Indian Super League (ISL) gears up for its highly anticipated 2024-2025 season, all eyes are on the new campaign titled ‘Agla
Campaign
Indian
NueGo Unveils ‘A Small Step’ Campaign on World EV Day: A Path to Sustainable Mobility
World EV Day is an annual celebration highlighting the crucial role of electric vehicles in promoting sustainable transportation. This year, NueGo, India’s leading
PR
FabriCare launches its Blackout curtains campaign with a fun, new ad film featuring Alia Bhatt and Ranbir Kapoor directed by Karan Johar
FabriCare High-Performance Fabrics unveils their supersoft, 100% Blackout Curtains that create pitch darkness with style any time you want. Mumbai, September 9, 2024
PR
Sunday’s are a serve with Carnival by Tresind’s Sunday Drunch Menu
Mumbai 2024- Carnival by Tresind, the esteemed award-winning restaurant from Dubai renowned for its innovative take on modern Indian cuisine presented with a
Creator Dissect
Creator Economy
Aiswarya Manazhy: Mac Macha’s manager shares insights on the creator world
1. How did you enter the content industry? I started my career as a Radio Jockey in my hometown. I was a Malayali
Digital Media
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Apple iPhone 16 launch event: Highlights and Memes
Apple has officially launched its highly-anticipated iPhone 16 series at the Apple Glowtime Event 2024, held at its Cupertino Park headquarters in California on
PR
Swiggy Instamart brings the convenience of quick commerce to 43 cities across India
Adds 6 new cities in the past week, expanding to a new city every 33 hours ahead of festive season Swiggy Instamart will
PR
Yastika Bhatia Bats for Skechers as their newest Brand Ambassador in India
Mumbai, September 10th, 2024 – Skechers, The Comfort Technology Company®, announced the signing of Indian cricketer Yastika Bhatia as its newest brand ambassador
PR
Frodoh partners with Jeep for maiden CTV campaign
September 10th, 2024; Mumbai, India: Fast-growing AdTech firm Frodoh partnered with Jeep for the first-ever Connected TV (CTV) campaign that delivered exceptional results with
PR
Get ready for Nykaaland 2.0 – India’s Biggest Beauty Playground is Back in Mumbai! Tickets are NOW LIVE!
● Save the dates: October 25th, 26th, and 27th, 2024! Nykaaland is going to be the most unforgettable event of the year featuring 80+ Indian and
Digital Media
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Gen Z’s ‘Aesthetic Airport Tray’ trend goes viral, provokes delight and outrage
A new trend called the ‘Airport Tray Aesthetic’ is going viral across social media platforms, provoking both attention and backlash. What is it?
Advertising
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US vs Google: Everything about the second big antitrust trial that threatens to break apart Google’s ad business
One month after a judge declared Google’s search engine an illegal monopoly, the tech giant faces its second antitrust lawsuit in the United
Creator Dissect
Creator News
Nancy Tyagi designs a stunning outfit for Ananya Panday to celebrate Call Me Bae
Renowned fashion influencer Nancy Tyagi, best known for her innovative and avant-garde approach, has designed a stunning custom-made outfit for actress Ananya Panday
PR
Get Ready to Design the Next Biscuit Shape with Britannia 50-50 ‘Chief Selector Campaign’
~The Britannia 50-50 Chief Selector campaign puts consumers in the designer’s seat, showcasing Britannia’s commitment to consu mer-driven innovation~ NATIONAL, 09 SEPTEMBER 2024:
PR
SAVE THE DATE AS STARBUCKS PUMPKIN SPICE LATTE MAKES ITS WAY BACK TO INDIA!
It’s time to ring in the ‘Pumpkin Spice and all things nice’ season as the iconic beverage is ALL SET to become the
PR
Tata Tea Gold’s new West Bengal campaign celebrates the Bengali ethos
National, September 09, 2024: Tata Tea Gold, the largest selling packaged tea brand in West Bengal has launched its latest campaign, affectionately glorifying
PR
Swiggy Instamart’s Innovative Modak Dispenser is Winning Hearts in Mumbai This Ganesh Chaturthi
The dispenser is giving away 1,000 modaks daily—completely free —dispensing around 142 modaks each hour. Mumbai, September 07: As Mumbai readies itself for
PR
Go Spiritual India Joins as Spiritual Partner for the 3rd Healthcare and Wellness Innovation Conclave
Mumbai: Go Spiritual India, a distinguished charitable spiritual organization dedicated to promoting spirituality and holistic well-being, is proud to announce its role as
Campaign
Indian
DBS Bank India Celebrates 30 Years with ‘Trust Your Spark’ Campaign
To mark 30 successful years in India, DBS Bank has launched its new campaign, Trust Your Spark. This initiative is built around the
Campaign
Indian
Bold Care’s #Sextember Campaign Continues with Daily Instagram Masterclasses on Men’s Sexual Health
Bold Care, a leading brand dedicated to men’s sexual health and wellness, is making waves this September with its ongoing #Sextember campaign. As
Campaign
Indian
Zomato’s Onam Campaign: Celebrating Kerala’s Rich Culture Through Regional Storytelling
Zomato has launched a heartwarming campaign for Onam, celebrating Kerala’s vibrant culture through a story that resonates deeply with the people. With an
PR
Nihar Naturals Shanti Badam Amla’s new digital film celebrates World Literacy Day by showcasing education’s life-changing power
~ This heart-warming film is a tribute to the brand’s ongoing commitment to literacy through the Nihar Shanti Pathshala Funwala Program ~ India,
PR
Gargi by P N Gadgil & Sons Unveils its Bohemian Luxe Collection in Silver – A Festive Must-Have
Pune, date: Gargi by P N Gadgil & Sons (PNGS), a distinguished name in the fashion jewellery industry, proudly presents the Bohemian Luxe
PR
Zepto drives 10x growth in Ganesh Idols this Ganesh Chaturthi compared to last year
Mumbai, September 7th, 2024– Zepto, India’s fastest-growing consumer internet company, is transforming the way families celebrate Ganesh Chaturthi. Today, sales of ready-made modaks
Agency Interviews
Interviews
#AgencyDissect : Dissecting Youngun
Who are we? Youngun is a forward-thinking creative marketing agency specialising in social media. We pride ourselves on executing ideas that are interesting
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Content creators celebrate Ganesh Chaturthi 2024: festive looks, family reunions and more
Ganesh Chaturthi also known as Vinayaka Chaturthi, is one of the most auspicious and cherished festivals in India. The 10-day-long festival marks the
PR
GM Modular Unveils New Music Video in Celebration of Ganesh Festival
Mumbai, 9th September 2024 : GM Modular, a leader in innovative electrical solutions, is excited to announce the release of its latest music
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Marketing
News
Ahead of Apple’s big launch, this 1996 ad with Samir Soni makes a viral comeback
As Apple prepares for the launch of its highly anticipated launch of the iPhone 16, an unexpected ad from the past has caught
Digital Media
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News
YouTube develops new tools to combat AI deepfakes and protect creators
YouTube has announced that it is working on new technologies to combat deepfakes and safeguard its artists and creators from unauthorized AI-generated content.
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Marketing
News
Swiggy Instamart celebrated Ganesh Utvsav with a free Modak dispenser in Mumbai
“Ring the bell and get your modak box instantly!” As Mumbai readied itself for Ganesh Utsav, Swiggy Instamart delivered a delightful twist to
PR
Navneet Education launches #Tr.ForTeachers campaign to honor educators
Mumbai: Navneet Education Limited (NEL) upholds its tradition by launching the impactful ‘#Tr.ForTeachers’ campaign for the third year. This Teacher’s Day, NEL honours teachers
Campaign
Indian
Simply Fresh Celebrates Ganesh Chaturthi with a Thoughtful Film by MAGIC Network
BN Group’s cooking oil brand, Simply Fresh, has unveiled a heartwarming Ganesh Chaturthi film, created by MAGIC Network. The film highlights the cherished
Campaign
Indian
Morphy Richards Makes Styling Emergencies Effortless and Fun with Its Latest Campaign
Morphy Richards is gearing up to elevate its presence in the personal grooming market, following its entry into the category last year. The
Campaign
Indian
Foxtale’s First Brand Film Shines a Light on Women’s Strength and Determination
Foxtale, the modern skincare brand known for its science-backed products, has unveiled its debut brand film, marking a significant moment in the brand’s