PlaySuper, an innovative gaming commerce startup, has successfully secured $500K in seed funding.
The round was led by IAN Angel Fund and 100X.VC, with notable participation from angel investors such as Uday Sodhi, KRS Jamwal, Pratham Mittal, Rajit Bhattacharya, and Ankit Das. The funds raised will be strategically used to accelerate the development of PlaySuper’s cutting-edge platform, expand its market presence, and build a strong team.
Founded in April 2024 by Shouradeep Chakraborty, Abhir Das, and Upamanyu Chatterjee, PlaySuper is designed to create a seamless in-game shopping experience for mobile gamers. By integrating real-world shopping opportunities directly into mobile games, PlaySuper offers gamers the ability to shop for products while continuing to play, providing a highly engaging and personalized shopping experience.
With this fresh injection of capital, PlaySuper plans to accelerate its product development and focus on its next-gen, hyper-personalized in-game store. This new feature allows for easy integration into existing games without requiring constant updates, ensuring that both game developers and players enjoy a smooth and continuous experience.
Looking beyond the Indian market, PlaySuper aims to extend its reach into Southeast Asia (SEA) within the next six months, with plans to further expand into MENA (Middle East and North Africa) and LATAM (Latin America) regions. The startup also intends to hire a Product Head to guide its development efforts and build a B2B partnerships team to strengthen relationships with more gaming studios and developers.
PlaySuper’s platform stands out by blending gaming and shopping in a way that hasn’t been done before. Gamers can now browse and purchase real-world products without ever leaving their game, offering an entirely new level of convenience and immersion. This next-level integration also creates new revenue streams for gaming studios by introducing a seamless shopping ecosystem.
The founders of PlaySuper, Shouradeep Chakraborty, Abhir Das, and Upamanyu Chatterjee, bring a wealth of experience to the table, having previously co-founded LectureNotes, an edtech platform that raised $2.5 million in 2022. Their expertise in gaming, Web3, and edtech will be pivotal as PlaySuper looks to redefine the gaming and e-commerce experience.
In the coming year, PlaySuper’s focus will be on rolling out its in-game store and scaling its presence in new markets. As the company deepens its collaboration with game developers, it aims to further innovate and optimize its platform for both gamers and businesses alike. With this funding, PlaySuper is well-positioned to accelerate its mission to become a leader in gaming commerce, combining the best of gaming and e-commerce to create unique and valuable experiences for its users.
PlaySuper is on track to become a game-changer in the mobile gaming space, offering a truly integrated and personalized shopping experience within games. The company’s innovative platform, combined with its strong backing from investors, puts it in an excellent position to grow and expand in key markets. As PlaySuper prepares to launch its in-game store and scale its operations, it promises to deliver an exciting future for gamers and developers alike
