Today Group Launches ‘Happiness Month’ Campaign #HappinessFirst to Redefine the Home Buying Experience
Today Group is redefining the way we think about home buying with the launch of its exciting new initiative, the ‘Happiness Month’ campaign.
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Dentsu Creative Webchutney and New Holland Launch ‘Asli Hero Ki Asli Taaqat’ to Celebrate India’s Farmers
In a heartwarming tribute to the unsung heroes of India, Dentsu Creative Webchutney and New Holland have unveiled their latest campaign, ‘Asli Hero
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Virat Kohli Teams Up with Blue Star to Beat the Heat in the “Garmi Ki Chhutti” Campaign
As the mercury rises, Blue Star, a leading cooling solutions brand, has launched the third season of its popular “Garmi Ki Chhutti” campaign,
PR
L&T Finance Ltd. announces Jasprit Bumrah as brand ambassador
Mumbai, March 27, 2025: L&T Finance Limited (LTF), one of the leading Non-Banking Financial Company (NBFC), today, has named renowned Indian cricketer Jasprit
PR
Harish Shetty, ex Ogilvy joins Buzzlab as Client Services Director
Bengaluru – 27th March, 2025: Buzzlab, Asia’s first content-led growth consulting firm, announces the appointment of Harish Shetty as Client Services Director. Harish,
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Lattafa Perfumes Joins Mumbai Indians as Official Fragrance Partner for the Upcoming Season
Mumbai, India – March 26, 2025 – Mumbai Indians, one of the most successful franchises in Indian cricket, proudly announces its partnership with Lattafa Perfumes as
PR
Star Localmart Celebrates 100th Store Milestone, Transforming Retail in Bharat
National, March 27th, 2025: Ghodawat Retail Pvt Ltd, the retail arm of the Sanjay Ghodawat Group (SGG), proudly announces the inauguration of Star
PR
JioHotstar Crosses 100 Million Subscribers – Shaping The Future Of Entertainment In India
27th March 2025, National: In a groundbreaking achievement that cements its position as India’s most loved streaming platform, JioHotstar has surpassed 100 million
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7UP® and Spotify Bring Science and Sound Together with the ‘7UP® SpiceIt Playlist
The first-of-its-kind playlist by 7UP, designed to enhance the spice experience for food lovers, is backed by scientific insights from research Campaign film
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Budweiser 0.0 unveils ‘Yours to Take’ Campaign: A Bold Celebration of Indian Fans & Live Music Festival Culture
Celebrates fans that make music great, highlighting the transformative power of live music experiences and personal expression. Marking India as its fourth-largest market,
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McDonald’s India North & East and Warner Bros bring Pixels to the table with the Minecraft Movie Meal
Build your collection with Minecraft Collectible Cards inside every Minecraft Meal Box New Delhi – March 27, 2025: From crafting pixel-perfect replicas of
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Dino Mukk – The AI-Generated Malayalam Fictional Documentary That Just Crossed 2.2 Million Views
Nationwide: March 25th, 2025 : A short video titled Dino Mukk has taken the internet by storm, surpassing 2.2 million organic views and
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Fixderma Launches Tomaglow Range with Revolutionary White Tomato Extract
A Unique Solution for Brightening and Tan Removal Delhi, March 18, 2025 – Fixderma, a leading dermatologist prescribed brand known for its dermat
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BBDO India Named Most Awarded Indian Agency at ADFEST 2025
At the recently concluded ADFEST 2025 in Pattaya, Thailand, BBDO India emerged as the most awarded Indian agency — winning a Grande (Grand
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Rusk Media & Amazon MX Player Launches “Battleground” with Multiple Brand Integrations
The reality show is built around themes of strength, power and fitness, making it a perfect platform for strategic brand integrations. Mumbai, 26th
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Noise Expands to Selfridges, London and Printemps, Paris; Enters UK & EU region
After marking its presence across Virgin Megastores in the Middle East, Selfridges London & Printemps Paris will bolster global accessibility across the UK
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Gargi by PNGS Ends the Year on a High with Store Launches in Aurangabad and Indore, Taking the Total Count to 12
Pune, 25/03/2025: Gargi by P N Gadgil & Sons (PNGS), a distinguished name in the fashion jewellery realm, concluded the year on a
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India’s Ultimate World Class Festival Returns with Global Icons
25th March, India – Prepare to immerse yourself in the ultimate luxury experience as the highly anticipated World Class Festival 2025 returns on
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Today Group Launches ‘Happiness Month’ Campaign #HappinesFirst
More than just a promotional campaign, this initiative aims to create an intellectual property that deepens customer engagement, builds long-term brand affinity &
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MuscleTech’s Campaign Educates Buyers on Spotting Authentic Products Amidst Increasing Counterfeits
In today’s fitness industry, the rise in counterfeit products has become a growing concern for health-conscious consumers. MuscleTech, one of the leading brands
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Rapido Delivers Speed This IPL with a 5-Minute Ride Guarantee
As the IPL fever takes over India, Rapido, the popular ride-sharing platform, has launched a high-energy campaign that promises users a ride in
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Lilly Singh Co-Founding HYPHEN8: A New Era for South Asian YouTube Creators
Lilly Singh, a renowned YouTube creator, actress, and entrepreneur, has always been at the forefront of breaking boundaries in the digital world. Known
PR
Surya Roshni Unveils Advanced BLDC Fan Range, Setting New Standards in Energy-Efficient Cooling
New Delhi, 25th March, 2025: Surya Roshni, one of the most trusted and respected brands in Lighting, Fans, Home Appliances, Steel, and PVC pipes
PR
HiVoco Studios & The Sports Front Partners to Launch “Legends FaceOff Game”
A one-of-a-kind, interactive contest that gives fans an exclusive opportunity to showcase their football knowledge, win match tickets & even meet legendary football
PR
SMC Agri Ltd. (Madhusudan) Takes Centre Stage as Diamond Sponsor at 11th GAI Food, Beverage & Hospitality Expo 2025 Nepal
Kathmandu, Nepal – SMC Agri Ltd. (Madhusudan), a leading name in the agricultural and food industry, is proudly participating as the Diamond Sponsor
PR
AI to bridge India’s customer service gap as 80% of consumers rely on chatbots for key services
82% customers surveyed expressed the new AI tools have increased their expectations of customer service. India, March 25, 2025: ServiceNow, the AI platform
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ANUPAM MITTAL SAYS “I AM IN” TO KFC’S PICK, POP, DIP, STRIP RITUAL!
~ In his new video, Anupam is seen complaining about the crazy pitches he gets ~ National, 25th March 2025: “Bhai investor hu
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Bajaj Unveils a Large-Scale Multi-Media Summer Campaign to Reinforce the Brand Promise of Durability and Toughness
Mumbai, 25th March, 2025: Bajaj – one of India’s leading consumer appliances brands, has launched an extensive multi-media campaign for fans and air
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Decoding Marketing, Advertising, and Agencies with Hetansh Desai
What does the future hold for the dynamic worlds of marketing, advertising, and agencies? In a captivating new episode of “Aleena Dissects,” with
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Hindalco Redefines Indian Manufacturing with a Bold New Identity and Strategic Growth Plan
Hindalco Industries Ltd., the metals powerhouse of the Aditya Birla Group, has embarked on a transformative journey with a refreshed brand identity and
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Furlenco Joins Hands with Royal Challengers Bengaluru as Official Furniture Partner for Indian T20 League 2025
Furlenco, a leading name in the furniture and appliance rental industry, has teamed up with Royal Challengers Bengaluru (RCB) as the official furniture
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M Baazar Announces Rakul Preet Singh as Its Brand Ambassador
M Baazar, one of India’s leading fashion retail chains, has taken a significant step forward by welcoming Bollywood actress Rakul Preet Singh as
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Kunal Kamra Slams Demolition of Mumbai Studio Following Political Controversy
Stand-up comedian Kunal Kamra has strongly criticized the recent demolition of a studio in Mumbai, following protests by supporters of Maharashtra Deputy Chief
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Kusha Kapila and Srishti Dixit Confront Their Worst Nightmares in JioHotstar’s ‘Behan Darr Gayi Na’
JioHotstar is back with another thrilling addition to its Sparks lineup, and this time, it’s all about facing fears head-on. Starring digital sensations
PR
The ABBY Awards 2025 powered by One Show to be held at the Goafest on 21-23rd May 2025
~ Announce the members of its Awards Governing Council ~ ~ Announce a first set of its illustrious Jury Chairs ~ ~ Now
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One Life Studios Appoints Govind Shahi as Strategic Advisor to Accelerate Global Growth
~ Strengthens leadership to propel One Life Studios as a global leader for content licensing ~ Mumbai, 24th March, 2025 – One Life
PR
NeuralGarage sets a historic win at the globally renowned SXSW Pitch Competition
~ First startup from India to win on the global platform~ Mumbai, March 24, 2025: GenAI startup NeuralGarage, has emerged as the first
PR
Spykar Partners with Mr. Faizu for ‘EIDI THAT ALWAYS STAYS WITH YOU’ – A Meaningful Eid Gift that Lasts a Lifetime
India, 24th March 2025: This Eid, Spykar is giving a fresh twist to the tradition of Eidi—turning it into something truly lasting. With
PR
Tata Motors associates with Vicky Kaushal for its Passenger and Electric Vehicle Family
Kick starts this exciting collaboration with the ‘Take the Curvv’ Campaign Mumbai, March 20, 2025: Tata Motors, India’s leading automotive manufacturer, today announces
PR
PUMA BECOMES OFFICIAL PARTNER OF THE PREMIER LEAGUE
Global sports company PUMA has signed an official agreement with the Premier League, the most-watched football league globally, as part of the company’s strategy to
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Godrej Enterprises Introduces ‘Befikar Living Unlocked’ Campaign, Showcasing Smart Digital Security
Godrej Enterprises Group’s Locks & Architectural Solutions division is redefining home security with its latest campaign, ‘Befikar Living Unlocked’, introducing the cutting-edge Advantis
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Good Home’s ‘Bathroom Nahi, Freshroom’ Campaign Redefines Bathroom Freshness with a Luxurious Touch
TTK Healthcare’s Good Home has launched an innovative campaign, ‘Bathroom Nahi, Freshroom,’ aiming to redefine the air freshener category. Conceptualized by Curry Nation,
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Tata Soulfull and Manoj Bajpayee Elevate Tea-Time with No Maida Rusk
Tea-time in India is more than just a break—it’s a cherished ritual. Recognizing this deep-rooted tradition, Tata Soulfull, a brand under Tata Consumer
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WOW Skin Science Introduces ‘WOW Sunscreen Rhyme’ to Make Sun Protection Fun and Engaging
Sunscreen is an essential part of skincare, but many still neglect it due to common concerns like greasy textures and white cast. Addressing
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Prashant or Croissant? How a Hilarious Mispronunciation Took Over the Internet
The internet is no stranger to viral trends, but every so often, a seemingly minor moment spirals into an online phenomenon. The latest
PR
Prakash Hospital Noida Honored by NABH for Excellence in Patient Safety and Quality Care
Noida, 20th March, 2025: Prakash Hospital, Noida, has been recognized by the National Accreditation Board for Hospitals and Healthcare Providers (NABH), a constituent
Agency Interviews
Interviews
#AgencyDissect: Cranberry
1. Who are we? Cranberry is more than an agency – it’s a tribe! A slightly chaotic, caffeine-fueled, wildly creative bunch. From our
PR
John Jacobs launches Wildgear, a campaign that explores the animal within you
John Jacobs launches its latest campaign—Wildgear, a cinematic journey that inspires viewers to unleash their primal instincts and embrace the essence of their
PR
Specta unveils India’s first pastel quartz collection, named Pastel Poise, with its latest campaign “Fall in Love with Colours”
The collection introduces quartz surfaces in four stone shades to reimagine elegance in homes: Gulmarg Pink, Mint Mirage, Lavender Crest and Azure Haze.