TTK Healthcare’s Good Home has launched an innovative campaign, ‘Bathroom Nahi, Freshroom,’ aiming to redefine the air freshener category. Conceptualized by Curry Nation, the campaign shifts the perception of bathrooms from mere functional spaces to fragrant, refreshing sanctuaries.
Traditionally, bathrooms have been associated with utility rather than ambiance, but Good Home is changing this narrative. By introducing a premium air freshener experience, the brand encourages consumers to view their bathrooms as ‘Freshrooms’—inviting, rejuvenating, and pleasantly aromatic spaces.
The heart of the campaign lies in the transformational power of Good Home Aroma air fresheners. These products go beyond conventional odor elimination, infusing bathrooms with long-lasting, luxurious fragrances that enhance the overall atmosphere. The campaign’s core message emphasizes that maintaining bathroom freshness is not just about masking odors but about creating a consistently pleasant and uplifting environment.
A captivating TVC serves as the campaign’s highlight, demonstrating how the right fragrance can elevate a mundane bathroom into a ‘Freshroom’—a space synonymous with relaxation and comfort. The ad film will be widely broadcast across television and digital platforms, including Zee Marathi, Star Plus, Sony Max, Colors Cineplex, Sun TV, and OTT services. To ensure a broad reach, it will be available in seven regional languages, catering to diverse audiences.
Saket Govind, AGM Marketing at TTK Healthcare, expressed enthusiasm for the campaign’s potential, stating, “Air fresheners in the market often lack uniqueness in their promise. With ‘Bathroom Nahi, Freshroom,’ we are not just launching a superior product but redefining consumer expectations. Good Home Aroma delivers an experience that ensures every bathroom smells so delightful that it deserves a new name—Freshroom.”
Nagessh Pannaswami, Founder of Curry Nation, shared insights into the campaign’s development: “Collaborating with Team Good Home has been a seamless experience. Our shared vision was to craft a campaign that stands out and reshapes the industry’s approach to air care. ‘Bathroom Nahi, Freshroom’ is more than a tagline; it’s a movement that elevates everyday spaces with refreshing fragrances.”
With this campaign, Good Home is not only strengthening its presence in the home care segment but also fostering a shift in how people experience and maintain their personal spaces. The initiative is set to redefine bathroom aesthetics and freshness, making ‘Freshroom’ a household term for an enhanced, fragrant living experience.
