April 20, 2025
Marketing News

ANUPAM MITTAL SAYS “I AM IN” TO KFC’S PICK, POP, DIP, STRIP RITUAL!

~ In his new video, Anupam is seen complaining about the crazy pitches he gets ~

National, 25th March 2025: “Bhai investor hu to kuch bhi pitch karoge kya?” – Anupam Mittal 

In his latest IG video, investor & entrepreneur Anupam Mittal was seen talking about some of the most bizarre pitches he’s received; from “Husband return karane ki app” to “GenZ slang sikhane ka business”. 

Well, if these pitches weren’t enough, the video then shows Anupam’s enthu assistant bringing him the latest invention on the block: KFC Boneless Bot, created by a ‘dhurandar” KFC fan. 

The video shows his enthu cutlet assistant trying to convince his boss about the brilliance of the invention. “Sir yeh bot nahi ek food scientist hai jo popcorn aise pick karega and strips ko aise dip karega ki aapko aisa lagega aapke food buds ne PHD karli ho”.

Not fully convinced, Anupam decides to give in to his assistant’s plea and tries eating KFC’s Boneless chicken using the Bot. He has only one reaction – “Bemisaal, lajawaab, out of the world”! 

Oh, but that’s not for the bot..for KFC’s Boneless Chicken. 

Anupam then goes on to show how you don’t need a BOT to eat KFC’s Chicken Popcorn and Boneless Strips, kyuki Boneless Chicken khane ka sirf ek tareeka hai: PICK, POP, DIP, STRIP

The video closes with Anupam showing his assistant the correct ritual to eat Boneless, and in typical Anupam fashion, threatens leave the BOT behind…but not KFC’s chicken. 

Anupam’s take on the BONELESS BOT perfectly captures how effortless it is to enjoy the finger-lickin’ good Boneless range with bare hands. Starting at just INR 99, KFC’s Boneless Range offers two delicious options:

Boneless Chicken Strips: Crispy, tender, and flavorful, perfect for dipping into Tandoori or Nashville sauce.
Chicken Popcorn: Bite-sized, juicy, and packed with KFC’s signature crunch—just Pick and Pop for instant satisfaction.

You can watch the video here