Sunscreen is an essential part of skincare, but many still neglect it due to common concerns like greasy textures and white cast. Addressing this challenge head-on, WOW Skin Science has launched a campaign to make sun care both effective and enjoyable. With an innovative approach, the brand introduces the ‘WOW Sunscreen Rhyme’ to encourage daily sunscreen use in a fun and engaging way.
WOW Skin Science, known for its skincare and wellness products, is spotlighting its Sunscreen range enriched with Aloe Vera and Glutathione. This advanced formula offers superior UVA & UVB protection, fast absorption, water resistance for up to two hours, and seamless compatibility with makeup. Designed to eliminate the common inconveniences of sunscreen application, WOW’s formulation ensures a lightweight, non-greasy experience without leaving a white cast.
The highlight of this campaign is the exclusive ‘WOW Sunscreen Rhyme’—a catchy and engaging way to remind users to incorporate sun care into their routine. By turning sunscreen application into a fun ritual, the brand hopes to create a lasting impact on consumer habits, making daily SPF use second nature.
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To amplify the campaign’s reach, WOW Skin Science is also rolling out an exciting giveaway. Participants are encouraged to create Instagram Reels using the brand’s custom audio for a chance to win prizes worth Rs. 1 lakh. This interactive element not only makes sun protection rewarding but also fosters a sense of community among skincare enthusiasts. Details about the contest will soon be available on WOW Skin Science’s social media platforms.
Speaking about the initiative, Manish Chowdhary, Co-founder of WOW Skin Science, emphasized the importance of making sun care accessible and enjoyable. “Too often, sunscreen is skipped due to its heavy texture or white cast. Our goal was to develop a product that blends effortlessly into the skin while providing high-performance protection. By making sun care fun with the ‘WOW Sunscreen Rhyme,’ we hope to instill the habit of daily SPF use in a way that people genuinely enjoy.”
