New Delhi, India | September 10, 2026: Recode Studios Limited has entered the quick-commerce segment through Nykaa’s 60-minute delivery service, Nykaa Now, making its beauty and personal care portfolio accessible to consumers across the top seven cities. The initiative marks an important step in Recode’s omnichannel expansion, enabling faster product discovery, convenient fulfilment and wider digital reach.
Recode is one of the trending brands on Nykaa’s existing platform, which has enabled the brand to expand its presence to Nykaa Now. The initiative provides Recode with an additional high-frequency consumer touchpoint while leveraging Nykaa’s established digital retail and fulfilment ecosystem.
The quick-commerce channel is expected to support faster fulfilment, improved product discovery and greater convenience for consumers, particularly in urban markets where demand for rapid delivery continues to grow.
Importantly, Recode’s foray into quick commerce does not require any additional spending or investment from the Company. The existing supply chain and fulfilment network established with Nykaa will also cater to the delivery requirements of Nykaa Now, enabling the Company to expand into quick commerce without incremental logistics or infrastructure investment.
Further, Recode Studios is also live on Nykaa Superstore, Nykaa’s B2B platform. This presence is expected to help the Company deepen its reach across Tier 2 and Tier 3 cities by connecting with regional retailers and expanding product availability beyond large urban markets.
The platform provides Recode with an additional distribution channel to strengthen its offline retail presence while leveraging Nykaa’s established B2B network.
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