Meta’s new AI model can translate and transcribe 100 languages
Leading tech giant Meta has introduced ‘SeamlessM4T’, an advanced AI translation and transcription model in up to 100 languages. SeamlessM4T released on 22nd
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Chandrayaan-3’s Successful Landing Sparks Creatives from Brands
Chandrayaan-3 has successfully landed, and brands are over the moon. The launch of Chandrayaan-3, India’s great lunar mission, left behind a blazing trail
Indian
Asian Paints Royale Glitz Launches Campaign Starring Deepika Padukone and Karan Johar
Royale Glitz by Asian Paints, India’s leading paint and décor company, steals the spotlight after their launch of a new campaign featuring brand
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YouTube Launches Music AI Incubator with Universal Music
“AI is here, and we will embrace it responsibly together with our music partners.” YouTube has announced the launch of a Music AI
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Snapchat Expands Generative AI Capabilities with “Dreams”
Snapchat expands further into Generative AI with the launch of a new feature called “Dreams”. With this feature, Snapchat “will again experiment with
Indian
Swiggy Celebrates Onam Sadhya Through a New Ad
Kerala is all set to celebrate Onam, the annual harvest festival which includes a colourful range of cultural events. Food delivery app Swiggy
Creator Dissect
Creator News
Komal Pandey Wins Unrivalled Fashion Influencer Of The Year Award
Popular influencer Komal Pandey has won the “Unrivalled Fashion Influencer Of The Year” award from the Economic Times at the ET leadership &
Indian
Close-Up’s Innovative New Multi-Media Campaign
Close-Up has launched an innovative new print media campaign to promote their “Closeup Multivitamins Toothpaste”. Picture this: In the Times of India, the
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Elon Musk Says that “X” will Stop Ability to Block Accounts
Elon Musk has announced the removal of the ‘block’ feature from microblogging platform X, formerly known as Twitter. Replying to a tweet by
Indian
Britannia NutriFree Launches #FeeltheFit with Ranveer Singh
Britannia NutriChoice has teamed up with Bollywood actor Ranveer Singh to launch an inspiring new ad campaign, #FeelTheFit. The campaign aims to highlight
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Creator News
Bengaluru: India’s New Influencer Marketing Hub
India’s digital landscape is abuzz with content creators, whose fame and importance have skyrocketed over the past few years. They now possess an
Digital Media
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Amazon Launches AI-Powered Review Summaries for Better Shopping Experience
Amazon has unveiled a new feature that uses AI to create and display summaries of customer reviews on their product pages. Scrolling through
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How to Create AI-Powered Stickers on WhatsApp: Your Ultimate Guide
WhatsApp has launched an innovative new feature to its growing list of updates: the ability for users to create personalized AI-generated stickers. Their
Indian
FabriCare Launches New Campaign Starring SRK and Alia Bhatt
Furnishing fabric brand D’Decor has launched its new brand, FabriCare, to specialize in high-performance fabrics. To celebrate and advertise this launch, they have
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Flipkart goes into the popular shopping streets of Tamil Nadu to be part of the Aadi Shopping craze
Brings Aadi offers home to consumers in an innovative style 19th August, 2023; National: Strengthening its presence in the South, India’s homegrown e-commerce marketplace, Flipkart
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Creator News
ASCI Guidelines Place Responsibility on Health and Fitness Influencers
The Advertising Standards Council of India (ASCI) has revised its guidelines for influencer advertising that were first introduced in May 2021. This update
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Tweetdeck, now ‘X Pro” Becomes a Paid Service
Popular tweet organizer platform Tweetdeck has become a paid service and has been rebranded as X Pro, according to the tool’s web page.
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Coca-Cola Company Appoints Alexander Valladares as StudioX Lead
The Coca-Cola Company has appointed Alexander Valladares as StudioX Lead. Valladares made the announcement on his LinkedIn account. “I’m happy to share that
Indian
TooYumm! Launches BHOOT Chips in Collaboration with Naagin
New age snacking brand TooYumm! from Guiltfree Industries, a part of the FMCG division of the RP-Sanjiv Goenka Group, has launched a new
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Google Introduces New AI-Powered Search Tool to Summarize Articles
Google launched their AI-powered Search Generative Experience (SGE) less than three months ago. Encouraged by the positive feedback, they have decided to give
International
McDonald’s Launches its Epic “As Featured In” Campaign
As one of the most popular and beloved brands in the world, fast food giant McDonald’s is no stranger to epic campaigns. Yet
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Pepsi Partners with Rapper Big Deal to Celebrate Hip-Hop Day
Beverage brand Pepsi has partnered with Samir Rishu Mohanty, famously known as “Rapper Big Deal’ to celebrate Hip-Hop Day. Pepsi, known for its
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“X”, formerly Twitter, Slowed Access to Rival Websites
X, formerly known as Twitter, reportedly attempted to limit traffic to certain rival apps and news sites by slowing down the speed of
Creator Dissect
Creator News
“Who is Orry?” Netflix Answers the Question to Promote their New Movie
“Everyone wants to know, ‘Who is Orry’. But no one is asking, ‘How is Orry’?” Orhan Awatramani, aka Orry, is trending all across
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Creator News
Elvish Yadav Wins Bigg Boss Trophy and Grand Prize
In the Bigg Boss OTT 2 Finale, Elvish Yadav emerged as the winner, claiming the trophy and a grand prize of Rs. 25
International
Pizza Hut uses Emoji Avatars to Boost their “Pizzas for every mood” Campaign
Pizza Hut, India’s beloved pizza brand, has delighted viewers with their latest campaign. Pizza Hut has launched a brand-new film for its “Pizzas
Indian
Iconic Independence Day Campaigns: Then and Now
As Independence Day 2023 approaches, a rush of pride, celebration and excitement has swept across the nation. To engage in the spirit of patriotism
International
Philips Airfryer Launches “What’s new on the menu?” Campaign
Philips Airfryer has launched its new “What’s new on the menu” campaign that aims to challenge the common misconception of limited usage of
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Creator News
CarryMinati’s New Rap Single “Jalwa” is Inspired by Cleopatra
Popular influencer and YouTube sensation CarryMinati, aka Ajay Ajey Nagar, has released his eighth rap single titled “Jalwa” which pays a magical tribute
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Sunfeast Dark Fantasy Appoints Shah Rukh Khan as Brand Ambassador
Sunfeast Dark Fantasy has announced Bollywood superstar Shah Rukh Khan as the new face of their brand. After teasing fans about their potential
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Creator News
Creators Dolly Singh, Kusha Kapila and Shibani Bedi To Star in “Thank You For Coming”
‘Rise, Rebel, Repeat.’ Rhea Kapoor’s highly anticipated chick-flick, “Thank You For Coming” stars popular influencers Dolly Singh, Kusha Kapila and Shibani Bedi in
Indian
Mankind Pharma Launches AI-Powered Campaign Starring Anushka Sharma
Mankind Pharma, global pharmaceutical company, has unveiled their brand-new AI-powered marketing campaign starring Bollywood superstar Anushka Sharma as the face of their pregnancy
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Mario Appoints Diljit Dosanjh as Brand Ambassador
Market leader Mario Rusk has announced their collaboration with Bollywood actor and singer Diljit Dosanjh by appointing him as their brand ambassador. According
Marketing
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Air India Unveils New Brand Logo and Identity
By revealing their new logo, Air India begins a soaring transformation. Air India has unveiled its new brand logo on Thursday under its
Indian
Croma Launches “Let Freedom Find You” Campaign for Independence Day
Croma, India’s one-stop shopping destination for consumer electronics, has launched a series of relatable digital films as part of their new “Let Freedom
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Creator News
ASCI Broadens its Definition of Celebrities to Include Influencers
The ASCI code requires celebrities to adhere to specific guidelines in order to ensure that their actions align with the code’s principles. Now,
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“X” Introduces New Measures to Boost Control for Advertisers
X, formerly known as Twitter, has unveiled two new innovative new features aimed at advertisers to improve their control and safety measures in
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Zoom Denies Using User Data to Train AI
Zoom’s recent update to their Terms of Service is raising red flags all across social media. The Terms of Service stated that you
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Kingfisher Renews Partnership with FC Goa as Associate Sponsor
Their partnership has been renewed for three more seasons. Kingfisher has renewed its association with FC Goa as an associate sponsor for three
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Creator News
Prajakta Koli Reveals Debut Book, “Too Good To Be True”
Content creator and actor Prajakta Koli, aka MostlySane, makes her foray into the world of writing with the announcement of her debut book,
Industry Updates
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Pepperfry CEO and Co-Founder Dies of Cardiac Arrest
Ambareesh Murty, CEO and co-founder of Pepperfry, has died of a cardiac arrest in Leh, at the age of 51. This news was
Creator Dissect
Creator Economy
Bhuvan Bam Becomes India’s Richest YouTuber
Bhuvan Bam, who started his career as a struggling musician, becomes India’s richest YouTuber with an astonishing net worth. India has a variety
Industry Updates
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Lok Sabha Passes Digital Personal Data Protection (DPDP) Bill
The Bill has raised concerns over the citizens’ Right to Privacy, as it allows private entities to process their data without their explicit
Marketing
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Cult.fit Welcomes Ranveer Singh as Brand Ambassador and ‘Motivator in Chief’
Cult.fit, a health and fitness brand, has announced dynamic superstar Ranveer Singh as their new brand ambassador. Their much-needed campaign has been launched
Indian
Vivo Launches New “Live the Joy” Campaign
Global smartphone brand vivo has launched a new campaign through a brand film that enhances its brand purpose – ‘Live the Joy’. Through
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Disney+Hotstar Gives Mobile Users Free-to-View Access for Asia Cup and ICC Men’s World Cup
In anticipation of the Asia Cup and ICC Men’s World Cup, Disney+Hotstar has revolutionized mobile advertising. As the Asia Cup and the ICC
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Threads Rolls Out New Features; Zuckerberg Hints at More
Meta’s Threads launched just a little over a month ago and has topped news headlines ever since. Despite a spectacular start, analytics have
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Creator News
META REPORTS THAT CREATORS INFLUENCE PURCHASE DECISIONS
With the festive season only a few months away, a brand-new survey by Meta, the parent company of Facebook and Instagram, reveals the
Marketing
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Brands Celebrate Friendship Day 2023 With Unique Creatives
Friendship Day holds a special place in everyone’s hearts. It’s a time of laughter, camaraderie and fond memories, be it pranking a friend,
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WPP & Spotify Announce One-of-a-Kind Global Partnership
Spotify will be the first-ever platform to be integrated directly into WPP’s products and solutions. WPP and Spotify have recently announced a one-of-a-kind