Snoop Dog ‘quits’ smoking for Solo Stove campaign
Clever, controversial, or both? Snoop Dogg set the internet on fire when he announced that he had decided to quit smoking, bringing his
International
International
Google takes dig at Apple in new Pixel ad campaign
‘Can Santa give me a bunch of Google engineers?’ Google’s rivalry with Apple has taken on a festive touch in their new commercial
Indian
Tata Play releases a heartwarming ad on World Television Day
Tata Play has launched a brand-new #HarTVJingalala digital campaign to celebrate World Television Day. Conceptualized and developed by Chimp&Z Inc., this new campaign
Digital Media
News
Adobe acquires homegrown video creation AI platform Rephrase.ai
Tech giant Adobe has reportedly acquired Bangalore-based generative AI company Rephrase.ai, including their video creation platform. This marks Adobe’s first-ever acquisition of not
Creator Dissect
Creator News
‘Wing it with Ankush’ is back for season 2!
‘Get ready to Glitter Up!’ ‘Wing it with Ankush’ is back for Season 2 and promises to be bigger, better and even more
Digital Media
News
The saga concludes: Sam Altman returns as CEO of OpenAI
The Board of Directors replaced him. He replaced the Board of Directors. Sam Altman was officially reinstated as the CEO of OpenAI on
Creator Dissect
Creator Economy
Influencers drive beauty and fashion purchases, Meta reports
The ‘Meta GWI Beauty Report 2023′ has revealed a fascinating Meta’s social media platforms have redefined consumer behavior. The vast majority of Indian
Advertising
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Virat Kohli ends partnership with Cornerstone to start his own company
Star cricketer Virat Kohli has reportedly split ways with longstanding sports marketing firm Cornerstone, owned by his old friend Bunty Sajdeh. “…Kohli and
Indian
Aditya Roy Kapur VS his clean-shaven self in Beardo’s latest campaign
Beardo, a male grooming and lifestyle brand owned by Marico, has introduced its latest addition to the family: none other than Aditya Roy
Indian
FlyBoo Holidays launches new TVC starring PV Sindhu
‘Just Pack Your Bags, FlyBoo got your back’ FlyBoo Holidays, a rapidly growing company in the Indian travel industry, has launched its latest
Creator Dissect
Creator Economy
‘Hi, my name is’ trend explodes across social media
Make way for social media’s latest trend! The ‘Hi, my name is’ trend has taken the internet by storm. The basic format of
Creator Dissect
Creator Economy
Creators light up Entrepreneur India’s ‘Influencer Awards 2023 ceremony
India’s top content creators shone bright at Entrepreneur India’s ‘Influencer Awards 2023’. Held on 20 November at Hotel Trident, BKC, Mumbai, the event
Digital Media
News
OpenAI staff demand board resignation over Sam Altman’s sack
The staff of OpenAI were on revolt on Monday with more than 730 employees signing an open letter threatening to quit unless the
Indian
Ishaan Khatter roped in as brand ambassador of Bewakoof
Bewakoof has appointed Bollywood actor Ishaan Khatter as its brand ambassador and has launched a new “All eyes on you” campaign with him.
Creator Dissect
Creator News
Unnati Malharkar interacts with Sonam Kapoor at the Elle List
Unnati Malharkar was spotted interacting with several Bollywood superstars and B-list celebrities at the Elle List awards. The debut award ceremony, held on
Advertising
News
World Cup 2023 brand advertising: a quick recap
India’s phenomenal journey at the ICC Men’s Cricket World Cup 2023 ended in a heartbreaking defeat on Sunday, where they lost to Australia
Digital Media
News
OpenAI fires CEO Sam Altman, who now joins Microsoft
OpenAI’s board has sacked its CEO and director Sam Altman on Friday. In a famous statement, the company said: “Altman’s departure follows a deliberative
Digital Media
News
Meta breaks up its Responsible AI team to focus on Generative AI
Meta has reportedly dissolved its Responsible AI team to focus and divert more resources on developing Generative AI. As per reports from The
Creator Dissect
Creator Economy
Is Dua Lipa performing at the ICC World Cup finals?
Anticipation has reached a rocket pitch with the ICC Men’s Cricket World Cup coming to its spectacular conclusion on Sunday. The final match
Digital Media
News
WhatsApp channels has over 500 million active users, Meta announces
Meta’s Mark Zuckerberg announced that messaging platform WhatsApp Channels have surpassed their 500 million monthly active users milestone. Zuckerberg took to social media
Advertising
News
India VS New Zealand: Disney+Hotstar hits new viewership record
During the semi-finals of the ICC Men’s Cricket World Cup 2023 between India and New Zealand, viewership on Disney + Hotstar reached a
Creator Dissect
Creator News
Beauty is for everyone: Sushant Divgikar stars in Joy Personal Care’s ad
Joy Personal Care, a home-grown personal care brand established by RSH Global, announced Sushant Divgikar as its brand ambassador for its flagship winter
Digital Media
News
Memes flood social media after India’s victory in the World Cup semi-finals
In a historic showdown, the Indian cricket team has scored a spectacular victory against New Zealand in the World Cup semi-finals. Viewed by
Creator Dissect
Creator Economy
Creators pose with football star David Beckham at Meta event
Former football captain of England David Beckham arrived in India as the UNICEF Goodwill ambassador and visited Meta office in Mumbai on Wednesday.
Indian
It’s okay not to share, says KFC
Some things aren’t meant to be shared. KFC has launched a brand- new item on their food menu, the ‘Chizza’, and its campaign
Digital Media
News
Microsoft debuts its first homegrown AI chip ‘Maia’
Micrsoft has introduced their first-ever homegrown artificial intelligence chip ‘Maia 100 chip’ and a companion serving chip, Cobalt. This duo will bring back
Creator Dissect
Creator Economy
India’s creators wish their followers Happy Diwali
Diwali is a time of love, laughter and color like no other. Young or old, everyone comes together to celebrate the Festival of
Indian
Colgate’s new OOH billboard encourages its customers to brush properly
Colgate India has stepped up its game in strategic OOH advertising to encourage customers’ habit of brushing their teeth every night. Their new
Indian
Brands celebrate Children’s Day: a walk down memory lane
November 14 is a special day. Every year, it makes the world comes together to celebrate Children’s Day, a testament to the enduring
Digital Media
News
‘Mika’: The world’s first robot CEO
Dictator, a global Polish rum company, has made history by announcing that it has hired the first humanoid robot as its Chief Executive
Creator Dissect
Creator Economy
Comedy influencers are seeing the fastest growth in India
Forbes India, in partnership with GroupM, announced the Top 100 Digital Stars List for 2023, curated by The Goat Agency. In the list,
Indian
Sociowash wins creative digital mandate for Sujata Appliances
Sociowash, a full-service advertising agency, has won the creative digital mandate for Sujata Appliances, a legacy brand in the consumer appliances space. This
Indian
Home Credit India launches Diwali campaign #KhushiyonKaShubharambh
Home Credit India has rolled out its festive campaign, #KhushiyonKaShubharamb, under the brand thought of #ZindagiHit. This new campaign confirms Home Credit India’s
Digital Media
News
2 out of 3 Indian employees want AI to evaluate their performance, report says
71 percent of employees in India claim that they would rather have their performance evaluated by AI than their managers, as per a
Creator Dissect
Creator News
Zara Patel reacts to her video being used in Rashmika’s deepfake
British-Indian influencer Zara Patel has reacted to her video being used in actress Rashmika Mandanna’s deepfake. Taking to Instagram, she shared her concern
Indian
Croma’s ‘Uphaar’ sweets: a surprising prank
After rigorously promoting its new ‘Uphaar’ range of sweets as part of their ‘Mithai Ke Budget Mein Gadgets’ campaign, Tata-owned Croma has now revealed
Advertising
News
Disney+Hotstar makes PKL season 10 free for mobile users
Disney+Hotstar has announced that the upcoming tenth season of Pro Kabaddi League will be available for all mobile users in India. The decision
Indian
Max Proteins brings back ‘Protein Police’ for its #MadeForOneMore campaign
Max Protein has launched its exciting new range of Protein Powders through its latest #MadeForOne campaign, showcasing the return of the popular ‘Protein
Digital Media
News
Fiverr tackles job fears with new AI campaign ‘Power of Humanity’
Fiverr, a freelance job marketplace, aims to lead the way by embracing the endless possibilities of AI in their new campaign, ‘Power of
Creator Dissect
Creator News
‘Tasting like a WOW!’ Sunfeast Yippee Noodles teams up with Jasmeen Kaur
‘So delicious, so yummy, just tasting like a WOW’ Ever since Delhi-based entrepreneur Jasmeen Kaur declared herself ‘So beautiful, so elegant, just looking
Indian
MakeMyTrip rolls out a wild campaign starring Ranveer Singh and Alia Bhatt
‘Stay Better, Pay Lesser’ MakeMyTrip has launched a brand-new campaign starring superstars Ranveer Singh and Alia Bhatt aimed at attracting new users to
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Creator News
Influencer rants about Lay’s magic masala taste, Lay’s and Bingo respond
Zervaan J Bunshah, an influencer with more than 118k followers on Instagram, went viral on social media after posting a video where he
Digital Media
News
Rashmika Mandanna’s AI deepfake video takes the internet by storm
A deepfake video of actress Rashmika Mandanna went viral on social media, leading to widespread calls for legal action, including from superstar Amitabh
Indian
Magicpin’s surprising campaign wishes Happy Holi ahead of Diwali
‘Up to 70% Savings Holi Ho Ya Diwali’ Savings super-app Magicpin launched a new campaign with a quirky twist, extending festive wishes to
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Virat Kohli’s century creates new record on Disney+Hotstar
Virat Kohli has ‘helped’ Disney+Hotstar score a new record with 4.4 crores of concurrent viewers prompted by his legendary century during India’s ICC
Creator Dissect
Creator News
Bhuvan Bam as ‘Titu Mama’ stars in new Takeshi Castle launch
Bhuvan Bam, one of India’s most popular content creators, is all set to take over as the commentator of ‘Takeshi’s Castle’. The popular
Indian
Meta introduces new features to empower creators on Facebook
Meta, the parent company of Facebook, has introduced powerful new features to empower content creators on their platform. Some of the new features are:
Indian
Ferrero India’s Diwali campaign with Hrithik Roshan and Sara Ali Khan
Ferrero India has announced two captivating campaigns featuring Hrithik Roshan and Sara Ali Khan for Diwali. Their #LightupyourDiwali campaign with Hrithik Roshan and
Creator Dissect
Creator Economy
Creator Economy Summit 2023: fame vs money
In the latest Creator Economy Summit held on October 31 2023, some of India’s top digital content creators were asked to choose between
Digital Media
News
Adani buys remaining 51% stake in Quintillion Business Media
Billionaire Adani Group has announced the purchase of the remaining 51 percent stake in BQ-publisher Quintillion Business Media. This will allow them to