LIONS announce their first-ever global MBA for marketers
LIONS has announced the launch of its first-ever global LIONS Creative MBA (LIONS cMBA). This dynamic new digital program has been designed to
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Creator Dissect
Creator News
“Just looking like a wow” Jasmeen Kaur stars in a Colors TV show
Jasmeen Kaur, who skyrocketed to popularity last year after her iconic “so beautiful, so elegant, just looking like a wow” trend, has now
Indian
Dhoni’s lookalike takes center stage as ‘Thala’ in Gulf Oil Lubricants’ new campaign
In a follow-up to their “Gulf Unstoppable Army” campaign, Gulf Oil Lubricants India has launched a much-anticipated new ad film with a Dhoni
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YouTube adds ‘members only shorts’ to help creator driven subscriptions
YouTube has added yet another way to monetize channel subscriptions with its Members Only Shorts, enabling creators to share exclusive short-form content with
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Myntra teams up with Britannia Good Day for ‘The Bank of Small Wins’
Myntra has teamed up with a cookie brand Britannia Good Day for a dynamic new guerilla activation called ‘The Bank of Small Wins’.
Creator Dissect
Creator News
Kusha Kapila is NDTV’s ‘Social Impact Influencer of the Year’
Content creator and actress Kusha Kapila received the ‘Social Impact Influencer Of The Year’ award at the NDTV Indian Of The Year event
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Brands light up Holi with colourful creatives
One of India’s most iconic festivals is back and better than ever before. To leverage the colourful chaos of Holi, brands across the
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Top 5 marketing newsletters you must read
The marketing world can be a confusing place. With constantly changing trends, back-to-back updates and dynamic new innovations along the way, it can
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IPL 2024: Star Sports collaborates with Tata Play and Airtel to launch exciting new services
Star Sports Network, the official broadcaster of Tata IPL 2024, will revolutionize content viewing in India with an added range of dynamic new
Indian
Brands embrace Holi with colourful campaigns in 2024
Holi is almost here, and brands are embracing its colourful chaos with a host of vibrant marketing campaigns. Parle-G: Parle-G Genius wohi, jo
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Madison World reveals a new look for its 36th anniversary
Madison World, a homegrown diversified communication group, celebrates its 36th anniversary with a brand-new look. The heart of the branding is the logo,
Indian
Britannia launches AI-powered camera campaign for NutriChoice with Ranveer Singh
Britannia NutriChoice has announced the groundbreaking advancement in Brand Experience with the introduction of India’s first AI-powered mixed reality smartphone camera. This initiative
Creator Dissect
Creator Economy
Govt warns social media influencers against endorsing offshore online betting, gambling platforms
The Ministry of Information and Broadcasting on Thursday advised all social media influencers and endorsers to refrain from promoting or advertising, including surrogate advertisements,
Indian
Fortune celebrates Holi with its ‘Holi ke rang, Fortune ke sang’ campaign
“Get ready to paint the town with colors, flavors, and memories this Holi, all with Fortune by your side!” Adani Wilmar, one of
Creator Dissect
Creator News
YouTube wants content creators to come clean about using AI for videos
YouTube has rolled out new rules for content creators that requires them to label content that has been synthetically created, including AI. “Today
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Nutella celebrates 60 years with Ranveer Singh introducing a collection of persona jars
“From Chef’s kiss to Fashion Icon vibes, the Nutella persona party has it all!” Nutella, the hazelnut cocoa spread, celebrates its 60th anniversary
Creator Dissect
Creator News
Uorfi Javed announces Amazon reality show on her life: ‘Follow Kar Lo Yaar’
Amazon Prime Video is bringing social media sensation Uorfi aka Urfi Javed’s life story to screens with its new series “Follow Kar lo
Digital Media
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Zomato’s “pure veg” fleet saga: a recap
Zomato faced severe backlash after CEO Deepinder Goyal announced the launch of a “Pure Veg Mode” service to cater to customers who have a
Creator Dissect
Creator News
CarryMinati joins Star Sports as the new face of Cheeky Singles.
As the countdown to IPL 2024 begins, Star Sports has joined hands with India’s Asia’s #1 YouTuber and one of India’s most popular
Digital Media
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IPL 2024: RCB reveals new name, logo and jersey
“New threads, same reds.” Captains Faf du Plessis and Smriti Mandhana along with batting icon Virat Kohli revealed the new jersey of RCB during
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Cadbury Dairy Milk celebrates “First Coach” among cricketers
“Iit wasn’t for them, we wouldn’t have found our famous cricketers.” Cadbury Dairy Milk pays a tribute to the unsung heroes behind-the-scenes of
Creator Dissect
Creator News
Anirudh Sharma’s latest hit “SADDEN” has just dropped!
‘First track for EP “Right in the feels” is all yours.’ Popular content creator Anirudh Sharma has just dropped his latest his, “SADDEN”,
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BREAKING: ads can be shot free on Maharashtra government land
The government of Maharashtra has announced that advertisements can be shot on government-owned land at no charge. Via a government resolution (GR) issued
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boAt partners with RCB and GT as the official audio & wearable sponsor for IPL 2024
“Time to get ready and win.” BoAt has announced its new official partnership with two IPL teams – the Royal Challengers Bangalore (RCB)
Indian
Haldiram’s celebrates Holi with a colourful ‘Khulke Khilao Holi’ campaign
“Visit your nearest store get the perfect Holi hamper from Haldiram’s.” As the festival of colors approaches, Haldiram’s, India’s popular sweets and snacks
Creator Dissect
Creator News
Content creators light up Lakme Fashion Week x FDCI 2024.
The 49th edition of Lakme Fashion Week x FDCI, India’s premier fashion and lifestyle event, has dazzled netizens across the country. Attended by a host
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CONTENT CALLENDER: Topical dates of April 2024
Stay on top of April dates with our monthly topical calendar. April is jam-packed with important dates for colorful occasions that everyone should
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RCB wins WPL 2024, brands raise a toast in celebration
Royal Challenges Bangalore has scored a historic win by defeating Delhi Capitals by 8 wickets after a spectacular match. RCB”s win makes history:
Indian
Dream11 goes all out with a star-studded IPL campaign
“Pick your side now.” Dream11 has scored big with a glamorous IPL campaign featuring an ensemble cast of famous personalities like Rohit Sharma,
International
Ed Sheeran rocks across India with popular influencers: take a look
Global music sensation Ed Sheeran is set to rock Mumbai with his concert on Maech 16. Ahead of his much-awaited show, he has
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Star Sports launches epic promo with Akshay Kumar and Tiger Shroff for IPL 2024
“Don’t miss the clash of the titans as the veteran faces the apprentice!” Star Sports, the official broadcaster of the TATA IPL 2024,
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Central govt 18 OTT platforms for ‘vulgar and obscene’ content; FULL LIST below
The Ministry of Information & Broadcasting under the central government has banned 18 OTT platforms for allegedly posting ‘obscene and vulgar’, and even
Digital Media
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IPL 2024: Disney Star finalizes its 7 sponsors
Disney Star, the official television broadcaster of IPL 2024, has onboarded in seven sponsors for the upcoming season of the Indian Premier League
Digital Media
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Meet DEVIN: the world’s ‘first fully autonomous’ AI software engineer.
Stealing the spotlight in the AI world, a US-based AI lab, Cognition, has announced the launch of what it calls the world’s ‘first
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David Beckham gets humbled in Stella Artois’s new commercial
“An International Icon and David Beckham.” Footballing royalty David Beckham has partnered with Stella Artois at the expense of his ego in a
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Punjab Kings announces Astral Pipes as associate partner for IPL 2024
Punjab Kings, an Indian Premier League franchise, has announced Astral Pipes as an associate partner for the upcoming IPL 2024. The ‘Shers‘ team
Creator Dissect
Creator News
Coke Studio Bharat remixes ‘Holi Re Rasiya’ with content creators
“Kickstart the festive mood with this colourful performance” Coke Studio Bharat has dropped a remixed version of its iconic “Holi Re Rasiiya” featuring
International
Gen Z Alert! Crocs teams up with Vedang Raina and Radha Thandani.
“It’s a crossover that no one saw coming.” Crocs Inc., a global casual footwear brand, has announced a dynamic new collaboration with rising
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Government issues a new marketing code for pharmaceuticals
The Department of Pharmaceuticals notified a new code which prohibits pharma companies from offering gifts and travel facilities to healthcare professionals or their family
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Decathlon reveals dynamic new brand identity and logo
Global sports retail major Decathlon has revealed its new brand purpose: to “Move People Through the Wonders of Sport” with a view to
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Pepsi brings back ‘Yeh Dil Maange More’ with Ranveer Singh to celebrate 125 years in India
Pepsi celebrates 125 years in India with a grand surprise. Pepsi pays homage to its past by revisiting its popular slogan, ” ‘Yeh
Creator Dissect
Creator News
Nikarika Jain launches her jewellery brand, “Dumroo”
“Shop your perfect match.” Popular content creator Nikarika Jain has launched her brand-new jewellery brand, “Dumroo“. Across her years-long digital journey, Niharika has
Marketing
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JioCinema announces a partnership with ShareChat and Moj
JioCinema, India’s leading streaming platform, has announced a partnership with ShareChat and Moj, two of the country’s most popular short-form video apps. This collaboration aims to
Digital Media
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‘Killer Jeans’ creators file a lawsuit against Netflix’s ‘Killer Soup’
Killer Jeans maker Kewal Kiran Clothing Limited (KKCL)has filed a lawsuit against Netflix web series ‘Killer Soup’ starring Manoj Bajpayee and Konkona Sensharma,
Digital Media
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Nvidia is sued by authors over AI use of copyrighted works
Tech giant Nvidia is facing a lawsuit from a group of authors who accuse it of using their copyrighted works without permission to
Creator Dissect
Creator News
Breaking: Shlok Srivastava launches his own digital school
“We Launched Our Digital School” Shlok Srivastava aka Tech Burner has announced that he has opened a brand-new digital school for fans and
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Zomato introduces kurta uniforms for women delivery partners
“Zomato delivers choices.” Online food delivery app Zomato have announced that its female delivery partners now have the option to wear kurtas instead
Indian
Cleartrip sets the mood for summer with its #NationOnVacation campaign
“Get ready to travel BIG with the BIGGEST offers, this summer!” As India prepares itself for the upcoming summer travel frenzy, Cleartrip, a
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Dark Parle G: what is it and why is it going viral?
Real or AI generated? Parle-G has captured the attention of social media for a bizarre reason. A picture circulating online of a supposed