Wit & Chai Group Expands Its Horizons Collaborating with 30-Year-Old Agency Pratisaad
Wit & Chai Group Expands Its Horizons Collaborating with 30-Year-Old Agency Pratisaad The Wit & Chai Group, a dynamic, creative agency in the
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PR
Wondrlab and Bharat Matrimony play to win as they launch the ‘Wedding Games’ campaign
Launching during the sports season, this campaign portrays reality laced with humour. Mumbai, 1st August, 2024: As the world gears up for the
PR
Prime Video Announces November 7 as the Global Premiere Date for Citadel: Honey Bunny Starring Varun Dhawan and Samantha
Prime Video Announces November 7 as the Global Premiere Date for Citadel: Honey Bunny Starring Varun Dhawan and Samantha Prime Video launched a
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#AgencyDissect : Dissecting Pulpkey
Pulpkey is an Influencer Marketing platform where Brands and Creators collaborate together to make branded content on Instagram, YouTube etc. 1. Who are
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Attero Forays into D2C segment; launches Selsmart – An e-waste consumer take back platform
Platform aims to minimise the informal disposal of household e-waste Targets an ARR of Rs 1000 crore by the third year with e-waste
Creator Dissect
Creator News
Kusha Kapila promotes Life Hill Gayi on social media; reveals what she likes about her character
Content creator and actress Kusha Kapila is gearing up for the launch of her upcoming Disney+Hotstar series “Life Hill Gayi” by promoting it
Agency Interviews
Interviews
#AgencyDissect : Dissecting Scribbld Social
Scribbld Social is an award-winning 360 digital marketing agency with a global client roster. 1. Who are we? We are a growth-driven creative
PR
National Skill Development Corporation (NSDC) in partnership with Britannia Launches Women Entrepreneurship Program
New Delhi, July 31, 2024 – In a pivotal move towards empowering women entrepreneurs and spurring economic growth, the National Skill Development Corporation
Digital Media
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Google works to combat AI deepfakes from search results: Is it working?
“With every new technology advancement, there are new opportunities to help people — but also new forms of abuse that we need to
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Interviews
#AgencyDissect : Dissecting Emporiom Digital
EMD is a digital innovation partner to some of the world’s biggest brands and most exciting start-ups. 1. Who are we? Emporiom Digital
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Meta lets you create custom AI characters from its Studio: Here’s how
Meta has announced the rollout of a new tool called AI Studio that will allow users to create, share and design personalized AI
Agency Interviews
Interviews
#AgencyDissect : Dissecting Creative Tenor
Creative Tenor works on the motto, your brand, our canvas! 1. Who are we? At Creative Tenor, we redefine brand narratives in the
Agency Interviews
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#AgencyDissect : Dissecting Pickle Designs
Pickle Designs is a Creative Design Company focused on crafting memorable brand experiences. 1. Who are we? Pickle Designs is a Creative Design
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Microsoft removes ads from Skype, adds helpful new features
Microsoft has rolled out a new update that makes Skype completely ad free across all platforms, including channels and chat-lists. “Our latest update
PR
Details by KAZO Expands Retail Footprint with Grand Opening of New Store in Udaipur
New Delhi, July 31st, 2024 – KAZO, the iconic fashion brand, renowned for its versatile designs and exceptional quality, proudly announces the grand
Campaign
Indian
Zydus Wellness Introduces Ayurvedic Immunity Drink Complan Immuno-Gro in Tamil Nadu
Zydus Wellness, a leader in science-backed FMCG solutions, proudly announces the pilot launch of Complan Immuno-Gro in Tamil Nadu, expanding its esteemed Complan
Campaign
Indian
Nestasia Launches New Decor Line with Sanya Malhotra as Brand Ambassador
This festive season, Nestasia is set to revolutionize home styling with an innovative campaign featuring Sanya Malhotra. As part of the campaign, Nestasia
Campaign
Indian
Parle-G Celebrates Friendship Day with Heartfelt Campaign: Friends Over Followers
Parle-G, renowned for its versatile and beloved biscuits, has launched a heartfelt campaign to celebrate Friendship Day, embracing the essence of true friendship
PR
Prodapt Appoints Manish Vyas as MD & CEO
Prodapt, a leading provider of consulting, engineering and transformation services for the telecom and technology industry, today announced the appointment of Manish Vyas
PR
Quest Global Strengthens Executive Team with Appointment of Peter Koo as Chief Leadership Officer
Quest Global, one of the world’s leading engineering services firms, has today announced the appointment of Peter Koo as Chief Leadership Officer. Peter will
Advertising
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Paris Olympics 2024: Manu Bhaker sends legal notice to non-sponsoring brands over ‘illegal social media activity’
Non-sponsoring brands who use photos and videos of Indian Olympic medal winners in their ads will receive legal notices for violating personality rights,
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Indian
Uber’s #UberReads Campaign: Elevate Your Delhi Commute with Electric Shuttle Buses
In a groundbreaking move to revolutionize daily commutes in Delhi, Uber has launched the #UberReads campaign, introducing electric shuttle buses equipped with curated
Startup
Updates
Swiggy Launches New Marketing Solutions for Restaurant Partners Across India
Food and grocery delivery giant Swiggy has launched an innovative marketing solution designed to enhance customer engagement and boost digital brand visibility for
PR
Flipkart Unveils FlipInTrends To Drive Growth For Made-in-India Fashion Brands In The Run Up To The Festive Season
~ Rhea Kapoor, Mouni Roy and Rithvik Dhanjani joined over 100 Made-in-India fashion brands from across India to kick off the festive season
Creator Dissect
Creator News
Yashraj Mukhate composes official anthem for Indian Hockey Team for the Paris Olympics 2024
Music producer and YouTuber Yashraj Mukhate has collaborated with Hockey India to compose the official anthem for the Indian Men’s Hockey team at
PR
Pepperfry’s Amberville introduces French elegance with the new ivory coloured Versaille collection
Mumbai, July 31st, 2024: Pepperfry, India’s leading furniture and home décor company, is excited to unveil its latest collection, “Versaille”, by its in-house
PR
Ziaho Chocolates’ Design Wins at India’s Best Design Awards 2024
Mumbai, July 31, 2024: Ziaho, the premium Indian chocolate brand, has been recognized at India’s Best Design Awards 2024 for its exceptional design.
Digital Media
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YouTube FanFest celebrates its 10th anniversary with a ‘Power of Fandom’ report
On the 10th anniversary of YouTube FanFest, held annually in Mumbai, the streaming giant has released a dynamic “Power of Fandom” report in
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Paris Olympics 2024: Google’s AI ad provokes controversy, here’s why
‘The gold medal for Worst Olympics ad’ A recent advertisement aired by Google during the Paris Olympics 2024 has ignited widespread criticism from
PR
Century Pulp and Paper appoints Vector Brand Solutions as its Brand & Communications Agency on Record
Mumbai: Century Pulp & Paper (CPP), part of the Aditya Birla Group and a major player in the domestic and the export market
Startup
Updates
Trading Startup Dhan Eyes $1.5 Billion Valuation with New $100 Million Fundraise
Raise Financial Services, the innovative company behind the investing and trading app Dhan, is making headlines with its latest move towards the unicorn
PR
Swiggy Celebrates Vegetarian Favourites with First-Ever Green Dot Awards
National, 30 July 2024: Swiggy, India’s pioneering on-demand convenience platform, has launched its first-ever Green Dot Awards, spotlighting the restaurants selling the best
PR
Admatazz strengthens digital strategy team; makes new appointments and promotions
Mumbai, 30th July 2024: Admatazz, a Mumbai-based digital agency that uses creative, media, and technology to solve marketing problems, has strengthened its digital
Startup
Updates
EMoMee Raises $1 Million in Pre-Seed Funding to Revolutionize Emotional Intelligence Education
EQ-focused edutainment startup EMoMee has successfully raised $1 million in a pre-seed funding round, marking a significant milestone in its journey to revolutionize
Startup
Updates
EV Startup Simple Energy Secures $20 Million in Series A Funding to Scale Production
Electric vehicle (EV) startup Simple Energy has announced the successful raise of $20 million in a Series A funding round. This fresh infusion
PR
Global Chess League Unveils Star-Studded Line-up of Icon Players for Season 2
The Global Chess League, a joint venture between Tech Mahindra and FIDE, announced the list of Icon players for the second season to
Campaign
Indian
Sara Ali Khan Stars in Shopsy’s New Campaign for Budget-Savvy Shoppers
Shopsy, the rapidly growing hyper-value platform, has launched its latest campaign, ‘Apna Swag, Bina Brand Tag,’ featuring Sara Ali Khan Sara Ali Khan.
PR
Hero Vired appoints Prakhar Kasar as CEO
Hero Vired – a leading learntech platform from the Hero Group – today announced the appointment of Prakhar Kasar as its Chief Executive
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Indian
Mia by Tanishq Honors Para-Archer Sheetal Devi in Inspirational New Campaign
Mia by Tanishq, a leading fine jewelry brand, has unveiled its latest campaign titled “Dekhna Hai Toh Khel Dekho,” featuring Arjuna awardee and
PR
TKIL Industries India Appoints Chlorophyll as Brand Identity Partner
Mumbai, July 29, 2024: In a significant strategic move, TKIL Industries Pvt. Ltd. (formerly thyssenkrupp Industries India Pvt. Ltd.) transitions to Indian ownership
PR
From Kay Kay Menon’s Shekhar Home to Anil Kapoor’s wrap up with BBOTT3, JioCinema Premium unveils an exciting line-up for August!
National, 30th July 2024: August, brimming with the festive spirit and extended weekends, is the ideal time to dive into some top-notch entertainment,
PR
Ratnaafin unveils its new brand identity
The new identity emphasizes the company’s commitment to business owners The entire re-branding activity was conceptualized and executed by ABND, one of the
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#AgencyDissect : Dissecting Future Mercury
Future Mercury is eager to understand your business and give you a 360 Degree Plan to drive your profits. 1.Who are we? Future
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Paris Olympics 2024: Tasva faces backlash over Team India’s outfit design, Tarun Tahiliani responds
Designer Tarun Tahiliani responds: ‘It is not a couture show’ The Paris Olympics 2024 has brought together the world’s finest athletes in the
Agency Interviews
Interviews
#AgencyDissect : Dissecting Dtroffle
Dtroffle is a result-driven digital marketing agency dedicated to helping businesses thrive in the ever-evolving online world. 1. Who are we? We’re not
Digital Media
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AI project allows people to “Connect With Dead”, raises alarms for experts
Researchers and technologists are exploring new ways to communicate with the dead with the help of artificial intelligence, as per a new report
Digital Media
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Poker Masterclass: JioCinema and PokerBaazi team up for India’s first poker reality show
‘”It’s game time!’ JioCinema, a leading OTT platform, has partnered with PokerBaazi, the country’s largest poker platform, to launch Poker Masterclass, India’s first
Creator Dissect
Creator News
Comedian Zakir Khan to host a new show “Aapka Apna Zakir” on Sony
“Dil jeetne ka vaada aur manoranjan ki guarantee!” Comedian Zakir Khan is set to make his debut as a television host with his
Agency Interviews
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#AgencyDissect : Dissecting Sociapa
Sociapa focuses on managing brands in the digital sphere with an innovative way. They help you in managing the movement and the growth
Agency Interviews
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#AgencyDissect : Dissecting Flolapo
Flolapo is an agency equipped with services like, Social Media Marketing, Eye-Catching Visuals, Photoshoots, Advertisement, Web Design & Branding. 1. Who are we?