Tic Tac, the beloved mint brand from the Ferrero Group, has unveiled its latest brand film, “Tic Tac Fresh, Vibe Refresh,” a delightful take on how a single Tic Tac mint can instantly transform everyday moments.
With a mix of humor, imagination, and a fresh perspective, the campaign highlights Tic Tac’s ability to inject positivity into life’s mundane routines.
Modern life is filled with stress, traffic jams, and endless to-do lists, often leaving little room for spontaneous joy. Tic Tac’s new campaign taps into this reality, showing how a simple mint can refresh the moment, turning an ordinary situation into an extraordinary experience.
The brand film follows a commuter stuck in gridlocked traffic, visibly frustrated by the endless wait. As he reaches for a pack of Tic Tac, the tiny mint transports him into a surreal world of adventure—a lush forest where he finds himself riding an elephant, enjoying a moment of pure tranquility. From the soothing rustle of trees to a cascading waterfall, the transformation is both unexpected and exhilarating.
Just as he’s settling into this dreamlike escape, a fellow commuter—represented as a vibrant toucan in his refreshed world—nudges him back to reality. Curious, the biker also pops a Tic Tac and is instantly swept into the same refreshing experience. The two characters then share a spontaneous moment, grooving together in their refreshed state of mind.
Zoher Kapuswala, Marketing Head, Pills & Gums, Ferrero India, sheds light on the essence of the campaign: “Life is not just about where you’re headed—it’s about how you experience the journey. Tic Tac offers that little spark to refresh your vibe and see the world from a new, positive perspective. This campaign reflects that idea beautifully, showing how a Tic Tac moment can transform your mindset and break the cycle of everyday monotony.”
The “Tic Tac Fresh, Vibe Refresh” campaign is set to reach a broad audience across social and digital platforms. To ensure inclusivity and engagement across India, the brand film will be available in multiple regional languages, including Hindi, Marathi, Tamil, Telugu, Kannada, Malayalam, and Bengali.
With this campaign, Tic Tac once again reinforces its brand promise—bringing moments of joy, spontaneity, and refreshment to people’s everyday lives, one mint at a time