October 5, 2024
Campaign Indian

Swiggy Instamart Launches Humorous Campaign Featuring Juhi Chawla, Showcasing Ultra-Fast Delivery Promise

Swiggy Instamart, one of India’s leading quick-commerce platforms, has unveiled a new digital campaign that cleverly reinforces its promise of delivering almost anything

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Campaign Indian

PVR Inox Pictures Partners with Ananya Panday to Launch #WhiteBirdKindnessCampaign, Promoting Kindness Across Social Media

PVR Inox Pictures is gearing up for the Indian release of White Bird: A Wonder Story on October 4, a heartwarming film directed

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Digital Media Latest News

Manav Manglani opens up about Bollywood on ‘Aleena Dissects’

India’s leading paparazzo Manav Manglani has opened up about all things Bollywood in a recent episode of Aleena Dissects. Sitting down with Social

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PR

Marico’s Nihar Naturals unveils new TVC for Durga Pujo: Pujo Ready with Nihar Naturals

~ The brand’s festive film celebrates the power of preparation and the role of Nihar Naturals in achieving Pujo-ready hair ~ India, September

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PR

Fixderma partners with Amazon to launch revolutionary Durave Range

A Comprehensive 360 Degree Skincare Solution Beyond Moisturization Delhi September 24, 2024 – Fixderma, a leading dermaceutical brand, launches its latest innovation in the skincare

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PR

Rediscovering a Forgotten artform: Seagram’s 100 Pipers Breathes New Life into Indian Calligraphy with The Legacy Project

Seagram’s 100 Pipers creates Limited Edition Packs that celebrate Calligraphy using five different Indian scripts. New Delhi, 24th September 2024– Seagram’s 100 Pipers,

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PR

Wondrlab Wins Mandate for Blue Heaven’s Creative Reinvention

New Delhi, 24 September, 2024: Wondrlab, India’s largest platform-first martech network, has announced its latest brand mandate win with Blue Heaven, a renowned

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PR

The Pant Project Redefines Menswear Advertising with the launch of its latest ad Campaigns

Mumbai, 23rd September 2024: The Pant Project, a leading menswear brand known for its commitment to creating custom-fit, high-quality pants, announces the launch

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PR

ADZPRESSWAY Unveils Successful Digital Campaigns Across GCC, Delivering Impressive Growth for Key Clients

New Delhi, 23rd September, 2024: ADZPRESSWAY, a leading MarTech Company, has recently launched and executed a series of high-impact campaigns for major brands

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PR

THE SAUDI FASHION COMMISSION RELEASES THE ANNUAL REPORT “THE STATE OF FASHION SECTOR IN SAUDI ARABIA 2024” AT LONDON ROADSHOW POWERED BY FASHION FUTURES

The annual report provides insights on the rapidly developing Saudi fashion industry and comes as part of a roadshow connecting investors with Saudi

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Campaign Indian

Motorola’s Razr 50 Campaign Transforms Gen Z’s FOMO into Empowerment

Motorola has launched its latest marketing campaign, #FlipTheFOMO, centered around the new Motorola Razr 50 flip phone.  This initiative aims to redefine how

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Campaign Indian

Senco Gold & Diamonds Launches Durga Puja Campaign Celebrating Women’s Strength and Beauty

As Durga Puja approaches, Senco Gold & Diamonds, a renowned jewelry retail brand, has introduced a heartfelt campaign film in celebration of the

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Campaign Indian

Ananya Panday Shines in Swarovski India’s Diwali Campaign for New Jewelry Collection

In anticipation of the upcoming Diwali festival, Swarovski India has unveiled a stunning new jewelry collection with brand ambassador Ananya Panday taking center

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Indian Startup Updates

Health Startup Newmi Care Raises $1.5 Million in Seed Funding to Expand Women’s Health Clinics

Newmi Care, a women-focused outpatient care platform, has successfully raised $1.5 million in a seed funding round led by Sprout Venture Partners. The

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Indian Startup Updates

Redcliffe Labs Secures $42 Million in Series C Funding to Fuel Nationwide Expansion

Healthtech startup Redcliffe Labs, based in Delhi NCR, has successfully raised $42 million (approximately INR 351.7 crore) in a Series C funding round. 

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Indian Startup Updates

Wealthtech Startup Centricity Raises $20 Million in Seed Funding Round Led by Lightspeed India Partners

Indian wealthtech startup Centricity has secured $20 million in a seed funding round led by Lightspeed India Partners, bringing the company’s valuation to

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Indian Startup Updates

Vahan Raises $10 Million to Revolutionize Blue-Collar Recruitment with AI

Vahan.ai, a leading AI-driven recruitment platform focused on India’s vast blue-collar workforce, has secured $10 million in Series B funding.  This round was

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Indian Startup Updates

Physics Wallah Secures $210 Million in Series B, Achieves $2.8 Billion Valuation

Edtech company Physics Wallah (PW) has raised $210 million in a Series B funding round, with Hornbill Capital leading the investment alongside Lightspeed

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Digital Media Latest News

Jonty Rhodes opens up about cricket, Rohit Sharma and BCCI in ‘Aleena Dissects’

Former South African cricketer Jonty Rhodes has revealed the man behind the legend in a recent episode of Aleena Dissects. From a celebrated

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Latest Marketing News

TheSmallBigIdea Co-Founder Manish Solanki on their ‘Yeh Science Hai’ campaign for GSK

1. Why did you decide to onboard Manoj Pahwa and R. Balki for the campaign? Mr. Bachchan has always been the central figure

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PR

GlobalLogic inaugurates STEM Lab in Bengaluru, empowering future innovators

GlobalLogic, a digital product engineering leader and a Hitachi Group company, inaugurated its STEM Lab at Bharatiya Vidyanikethan High School, Bengaluru, today. The event, attended by

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PR

What’s Your Problem’s New Campaign for U.S. Polo Assn. Announces Maharaja Sawai Padmanabh Singh as Global Ambassador

Announces Maharaja Sawai Padmanabh Singh as Global Ambassador Mumbai, 20 September, 2024: Wondrlab Network’s What’s Your Problem (WYP) has launched a new campaign

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PR

Bergner India Launches ‘The Indian Cooking Club’ Challenge and Debuts Podcast with Michelin-Star Chef Vikas Khanna

Mumbai, 20 September 2024 — Bergner India, renowned for its innovative cookware, has introduced two exciting initiatives: The Indian Cooking Club challenge and

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PR

STARBUCKS INTRODUCES THE CLASSICS: A NEW RANGE OF COFFEE BEVERAGES, INSPIRED BY AND FOR INDIA

20th September 2024:  Deeply rooted in native sensibilities, Starbucks has launched the all-new range of Classics coffee, as a fine interpretation of India’s

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PR

KFC PIONEERS QSR INDUSTRY-FIRST SIGN LANGUAGE TRAINING FOR ALL EMPLOYEES

~ Launches India’s first interactive Sign Language kiosk ~ ~ Indian Sign Language (ISL) training rolled out for 17,000+ employees across the country~

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PR

Rahul Dravid Joins Roombr to Transform Indian Classrooms with AI-Powered Digital Solutions

New Delhi, 20 September 2024: Cricket legend Rahul Dravidhas been announced as the brand ambassador for Roombr Digital Classroom, a Bangalore-based EdTech startup. Powered

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Campaign Indian

Yamaha Launches ‘The Call of The Blue’ Version 4.0, Targeting India’s Youth with a Bold New Campaign

India Yamaha Motor (IYM) has unveiled the latest iteration of its highly successful brand campaign, ‘The Call of The Blue’ Version 4.0, aiming

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Campaign Indian

Pepe Jeans Introduces “Very Pepe” with Kriti Sanon: A Bold Celebration of London’s Eclectic Style

Pepe Jeans London has launched its latest Autumn/Winter campaign, “Very Pepe,” featuring Bollywood star Kriti Sanon, who has become the brand’s first global

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Campaign Indian

Clinic Plus Celebrates Daughter’s Day with ‘Beti Bann Ke Aana’ Campaign, Empowering Families to Celebrate Daughters

Building on the success of last year’s #MeriBetiStrong campaign, Clinic Plus has returned with a new, powerful initiative for Daughter’s Day 2024.  The

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Digital Media Latest News

Social Media Dissect has launched its new Podcast Vertical ‘Aleena Dissects’

In the ever-growing pool of content today, it has become increasingly difficult to find content worth spending time on. Which is why Social

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PR

Physics Wallah (PW) secures INR1,760 Crore in Series B funding round at a valuation of INR 8,000 Crore

India, September 20’ 2024 – Physics Wallah Private Limited (PW), India’s leading education company, has closed its Series B funding round, raising INR1,760

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PR

Single.Id Unveils Its Latest Campaign Featuring Its Ambassador MS Dhoni #GetItFreeWithSingle.Id

Featuring the cricket legend MS Dhoni, as well as many of its premium partners including McDonald’s, Shoppers Stop, WOW Momos, Pizza Hut, MOD,

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Latest Marketing News

Amazon faces backlash for The Office trailer amid CEO Andy Jassy’s return-to-work mandate

‘Worst thing to happen’ Amazon CEO Andy Jassy recently shared an internal memo about the company’s return-to-office policy which has sparked a heated

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Creator Dissect Creator Economy

Bigg Boss 18: Virtual influencer Naina to be a part of the Salman Khan-hosted show?

The buzz around Bigg Boss 18 has reached new heights with the discovery that Naina, India’s pioneering virtual superstar, will be a part

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PR

Prime Video’s Maitri: Female First Collective Dives Deeper Into the Female Gaze in Storytelling

The latest session features 7 strong women from the Indian entertainment industry, including Ananya Panday, Kritika Kamra, Ishita Moitra, Namrata Rao, Tanuja Chandra,

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PR

Quess Corp onboards Jasprit Bumrah; Championing Workforce Growth with Cricket’s Finest

Quess Corp, India’s leading business services provider, is proud to announce the appointment of renowned cricketer Jasprit Bumrah as the brand ambassador for

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PR

L&K Saatchi & Saatchi appoints Roshni Kavina as National Creative Director

India, 19 September, 2024 – L&K Saatchi & Saatchi, part of Publicis Groupe India, has strengthened its creative leadership by appointing Roshni Kavina as National Creative

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Campaign Indian

Archies Celebrates Daughter’s Day with Heartwarming Campaign “Show Her That You Know Her”

This Daughter’s Day, Archies, the iconic gifting brand, launches a heartfelt digital campaign titled “Show Her That You Know Her,” celebrating the beautiful

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Campaign Indian

upGrad’s Latest Campaign Inspires Senior Professionals to Elevate Their Careers with Online Doctorates

upGrad, a leader in learning and workforce development, has launched a new campaign aimed at empowering senior professionals to take the next step

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Latest Marketing News

TOC Founder on PR & Celebrity Reputation Building

1. Tell us about your journey in founding The Other Circle and ensuring its rise to success? My entrepreneurial journey was fueled by

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Campaign Indian

Sebamed’s New Campaign Celebrates Second-Time Moms and Their Expert Approach to Baby Care

Sebamed, the globally recognized skincare and baby care brand, has launched an inspiring new campaign honoring second-time moms.  Known for its high-quality products

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Campaign Indian

Virat Kohli and Wrogn Unveil ‘Love is Respect’ Campaign Promoting Gender Equality

In an inspiring move to champion respect and equality, Virat Kohli, in collaboration with Wrogn, launched their latest campaign titled ‘Love is Respect.’ 

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Latest Marketing News

Death of EY Pune employee Anna Sebastian Perayil from overwork sparks a debate about India’s work culture

The tragic death of a young Ernst & Young (EY) employee in Pune due to “excessive workload” has sparked a national debate on

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PR

Wondrlab Announces Sixth Acquisition with OPA

Marking Its Second Acquisition in the Influencer Marketing Space Mumbai, September 19, 2024: Wondrlab, the platform-first martech network, proudly welcomes OPA, one of

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PR

Renowned Travel & Lifestyle Creator Larissa D’Sa Unveils Her Kolkata Journey in a Cinematic Debut This September

Mumbai, 19th September: In an unprecedented move for the digital space, renowned travel and lifestyle creator Larissa D’Sa is set to take her

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Digital Media Latest News

The internet is obsessed with Benjamin P. Joby’s viral ‘Sapna Dekhna Achi Baat Hai’ line

The iconic line ‘Sapna Dekhna Achi Baat Hai’ by Benjamin P. Joby has taken the internet by storm as its latest viral trend.

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Digital Media Latest News

YouTube is bringing Google’s Veo AI to Shorts Here’s what to expect

YouTube has announced that it will integrate Google DeepMind’s most capable AI video generation model, Veo, into YouTube Shorts. According to the video

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Creator Dissect Creator Economy

Imagicaa is hosting the ultimate ‘Influencer Day Out’ contest with cash prizes worth ₹1 lakh

Imagicaa, India’s leading entertainment destination, has announced the ultimate ‘Influencer Day Out’ contest with the chance to win cash prizes and rewards worth

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Campaign Indian

Welspun’s ‘Meme Lord’ Campaign Brings Laughter to Home Solutions, Featuring Akshay Kumar

Welspun, a prominent name in home solutions, has launched a vibrant new campaign that takes a lighthearted approach to home textiles, featuring Bollywood

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Campaign Indian

Saregama and The Womb Join Hands to Send Astronaut Sunita Williams Birthday Wishes from India to the Stars

On September 19, as astronaut Sunita Williams turns 59, she will celebrate her birthday in space. Originally set to return to Earth after

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