Summer Marketing in the Age of Burnout: Are Brands Finally Understanding Consumer Fatigue?
There was a time when summer advertising had one very clear agenda: convince us that summer was the happiest time of our lives.
There was a time when summer advertising had one very clear agenda: convince us that summer was the happiest time of our lives.
Jenika Ventures, a fast-growing real estate solutions provider, has announced the launch of its innovative ‘Real Estate Ki Home Delivery’ campaign on the
Mumbai: Smriti Mandhana joined Pee Safe for the ‘Play in Comfort’ initiative organised at Mainadevi Bajaj International School, Mumbai, to encourage holistic wellness,
Timed to the cultural resurgence surrounding The Devil Wears Prada 2, the ten-episode digital series positions EUME not as a product to be
15th May, India: Cartier unveils the Capsule de Cartier for the Spring-Summer 2026 Eyewear collection, introducing a limited-edition eyewear design inspired by the emblematic
After multiple sold-out launches, Argos introduces its newest automatic watch collection inspired by Japanese craftsmanship. Mumbai, India – May 15, 2026: Homegrown luxury
More than a musical act, Backstage Siblings has emerged as one of India’s most distinctive cultural movements, reimagining bhajans as immersive, participative experiences
Mumbai, May 15, 2026: As summer temperatures soar across the country, Navratna Cool Talc is dialling up the cool with a high-energy, Bollywood-style
DVC Link: https://youtube.com/shorts/prD-wsilqsQ?si=jLfGPvP2T3GHz6Qv India, 08th May 2026: ITC Candyman has unveiled a new digital film for Candyman Fruitee Fun Soft Chews, bringing back its iconic
[12th May 2026, National] — Juicy Chemistry, India’s first COSMOS/Ecocert-certified organic skincare brand, has partnered with Two Brothers Organic Farms, one of India’s
Reliance resQ, India’s leading service brand for home electronics and appliances, has unveiled its new brand film, “Reliance resQ Care Plan – Taaki
~ Brands, Indie agencies, emerging Under 30 talent and Tier 2 & 3 markets lead delegate registrations for the festivals 19th edition ~ May
Every year, the IPL dominates conversations across India. Stadiums erupt, timelines explode, and millions gather around screens united by sixes, rivalries, and impossible
Some collaborations are built for attention. Others are built for atmosphere. The new partnership between Ironhill India and SMOOR belongs to the second
This Mother’s Day, Hilary Rhoda unveils its emotionally driven campaign, ‘#MyMomMyHomegirl,’ featuring Ashnoor Kaur and her mother, celebrating the beautiful evolution of the
30th April, 2026 Manjyot Rait’s elevation marks nearly nine years of growth and leadership within Gozoop HAWK since joining the organisation Based out
● Reports second consecutive year of PAT profitability, reinforcing its position as one of India’s largest homegrown D2C wellness brands to achieve both scale
New Delhi, 28th April 26: Aviva India announces the launch of Aviva Secure Nest Annuity Plan, a retirement solution that allows customers to secure regular income for life with a one‑time single premium payment. The plan offers entry
If fashion had a personality, it would probably sound a lot like The Devil Wears Prada. Max Fashion brings that exact energy to
National | April 28, 2026: 22feet, part of Omnicom Advertising India has won the integrated mandate for Jack Daniel’s India following a multi-agency
If motherhood had a moodboard in 2026, it would look a lot like this: soft neutrals, breathable muslins, and nurseries that look straight
There are mango lovers…and then there are mango paglus. This summer, ITC Sunfeast Baked Creations, in collaboration with Zepto, brought both together under one roof
~ Marking the brand’s third Starbucks Reserve® store in India National, April 28th, 2026: TATA Starbucks has reimagined its flagship store located at the iconic Hamilton House in Connaught Place, New Delhi as a Starbucks
Coaches for India confirmed across BGMI, DOTA 2, Honor of Kings, League of Legends, MOBA Legends: 5v5!, PUBG: BATTLEGROUNDS, Rainbow Six Siege, Rocket
~ Building on a historic season, the campaign carries forward the journey from achievement to sustained greatness, powered by discipline, recovery and the right
The Bare Bar introduces its upgraded range of clean, high-performance deodorants, an evolution of its earlier formulations, now refined for stronger performance, improved
An Intimate Guided Tasting at Le Cirque, The Leela Palace, New Delhi | April 18, 2025 New Delhi, April 18, 2025: Some afternoons
Mumbai, 24th April 2026: Alliance City Developers Realtors Pvt. Ltd. has a long history of delivering on schedule, even though projects are often delayed
~The films highlight consumer trust through validation and conversation~ Mumbai, 24th April 2026: Birla Opus Paints, part of the Aditya Birla Group’s Grasim Industries, has unveiled
With a Derma Action Formula at its heart, the range brings together skin-focused science and care, offering odour control, long-lasting freshness and even-toned
Pune, India – Ghar Soaps has dropped an intriguing teaser, and it’s already stirring curiosity across digital circles. With the line “Ghar Mein
India, 25th April, 2026 – Powermax, one of Asia’s leading fitness equipment brands, has unveiled its latest campaign, “Champions Train Different,” in collaboration with Indian cricketer Shivam Dube.
The campaign highlights how habits, not just marks, shape long-term outcomes. Mumbai,16th April, 2026: Glendale International School, Hyderabad, part of Global Schools Group,
[National, 13th April 2026] Entrepreneur and creative founder Raveena Mehta announces the launch of GoodSide – a new design-led beauty brand that reimagines makeup
~An interactive storytelling journey helps children recognise everyday bullying situations~ Link to TVC: Ayesha | Yash National, 16 April 2026: Bullying can often
Mumbai, India – April 2026: What begins as a moment of discovery can often define the trajectory of a career. For Elina Gunawardena, that moment came when she
~ Birla Opus Paints continues to deepen its presence across India’s most celebrated events ~ National, 17th April 2026: Every IPL season, India doesn’t just
From new destinations and curated experiences to cultural expressions in music, cuisine and wellness, The Leela unveils a year of meaningful celebrations. Mumbai,
16th April 2026, New Delhi : Pee Safe, one of India’s leading hygiene and wellness brands, has launched its latest digital video campaign,
Mumbai, 10th April 2026: Network Advertising has conceptualised and executed a new campaign for Reliance Jewels for the auspicious occasion of Akshaya Tritiya, featuring actors
Sony Pictures Networks India (SPNI) has dedicated a special episode of the iconic game show Wheel of Fortune to its trade and distribution
Mumbai, April 10, 2026: Juliet Apparels, a legacy women’s fashion brand established in 1976, marks its golden jubilee with an ambitious expansion strategy,aiming to
Mumbai, 10th April, 2026: S8UL Esports, a global name in esports and gaming content, has emerged as the champions of VALORANT Challengers South Asia (VCSA)
ndia, 10th April, 2026 – This long weekend, Asaya, a skincare brand dedicated to melanin-rich skin, unveiled its new brand film, Down to
New Delhi, April 10, 2026: Bata India, India’s most trusted footwear brand, is set to launch its latest campaign, “Everyday Essentials. Reinvented,” bringing renewed
10th April, 2026; Mumbai, India: The Ad Club today announces the appointment of Raj Kamble, Founder & CCO of Famous Innovations, Senthil Kumar, Creative Consultant and
Kolkata, 10th April, 2026: Following its successful expansion across India, Reliance Retail’s premium fashion and lifestyle brand AZORTE marked its entry into Kolkata with the launch of its
Pee Safe, the leading brand in the feminine hygiene segment, has onboarded cricketer and Vice Captain of the Indian cricket team, Smriti Mandhana,
06th April 2026, New Delhi : Recode Studios has announced its plans to increase the number of Micro Business Operators from 1,000 to
With over three decades of combined legacy, two homegrown Indian agencies come together to challenge a global network-dominated ecosystem and redefine it. Mumbai,