PICO Format by The Burger Company Crosses 10,000 Expressions of Interest Within Weeks of Launch
National, 23 September 2025 – The Burger Company (TBC) has announced the official rollout of its newest format – TBC PICO, a compact yet full-flavor
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‘Tyohar ka Swaad Two Brothers ke Saath’: Two Brothers Organic Farms celebrates the purity of festive traditions in their new brand film
India, 23rd September 2025: With India getting ready to welcome the festive fervour, Two Brothers Organic Farms (TBOF), the farmer-owned regenerative food company, recently launched
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Navratri Festivities and the ‘Light It Up’ Challenge Shake Up the Tower on Rise and Fall
~ Watch daily new episodes of Rise and Fall for free, on Amazon MX Player at 12 PM and on Sony Entertainment Television
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Hettich & Wondrlab Unveil New Campaign: “Slide into the World of Magic”
Mumbai, September 23, 2025: Wondrlab, India’s largest platform-first martech network, has partnered with Hettich India to launch a new campaign that celebrates the
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KFC INDIA PIONEERS ENGLISH COMPREHENSION PROGRAM FOR SPECIALLY-ABLED TEAMS
~ Launched in partnership with Atypical Advantage, India’s largest livelihood platform for persons with disabilities~ ~100% of KFC India’s speech & hearing impaired
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Sachet-Parampara Weave Romance & Melody with ‘Tu Hai Meri’ from Varun Dhawan, Janhvi Kapoor, Sanya Malhotra and Rohit Saraf Starrer Sunny Sanskari Ki Tulsi Kumari
National, 23rd September 2025: After foot-tapping chartbusters like Bijuria, Panwadi, and PERFECT, the latest release from Sunny Sanskari Ki Tulsi Kumari takes a gentler,
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Reva Diamonds Opens Its First Exclusive Store in Pune, Marking a New Chapter in Accessible Luxury Diamond and Platinum Jewellery
Pune, 23/09/2025: The House of P. N. Gadgil & Sons has officially opened the first exclusive store for its well-known certified natural diamond
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TBWA/India Crafts ‘Any Colour, One Price’ Festive Campaign for JSW Paints, Championing Price Transparency
Link : https://www.youtube.com/watch?v=Ixiy7eswNdE Mumbai | 23 September 2025 : JSW Paints, India’s leading environment-friendly paints company and part of the US$ 23 billion JSW Group,
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CM Mamata Banerjee Virtually Inaugurates Baguiati Rail Pukur United Club’s 72nd Durga Puja Theme ‘Shabdo’ – Featuring a 20-Feet Bird Installation
Kolkata, 23rd September, 2025: The Baguiati Rail Pukur United Club commenced its 72nd Durga Puja celebrations today with the unveiling of its thought-provoking theme,
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#AgencyDissect: Ormax WhatNext
Who are we? We are a brand & business growth practice and the word “practice” matters, because a practice is about continuity, about
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Flipkart’s Big Billion Days Takes Outdoor Innovation to New Heights. Literally!
~ Giant crop-circle-like formations near Bengaluru and Kanpur airports remind travellers that during this Big Billion Days Sale, ‘Kuch Bhi Ho Sakta Hai’ Bengaluru
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KURKURE® CELEBRATES 25 YEARS WITH LAUNCH OF MILLET-BASED JOWAR PUFFS, EXPANDING PEPSICO INDIA’S SNACKING LEGACY
Baked, not fried – PepsiCo India’s millet-based innovation blends jowar with Kurkure’s signature chatpata taste – Isse Achcha Kya Hoga! Kurkure® Jowar Puffs
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Quench and Kareena Kapoor Khan launch Limited Edition Eye Patches
A birthday gift from the star to her fans. A stylish twist to eye care! Quench is celebrating the birthday of its co-owner,
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Oneindia names Sushant Yattam as Business Head, Video to spearhead video-first growth
~ Sushant to lead the entire Video Business network across OneIndia ~ India, 22nd September 2025: Oneindia, India’s leading multilingual digital news and content platform,
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Aahana Escapes the Ultimate Fall, but Which Worker Will Rise on Rise and Fall?
~ Watch daily new episodes of Rise and Fall for free, on Amazon MX Player at 12 PM and on Sony Entertainment Television
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Is Dhanashree Verma building bonds for just the game on Rise and Fall?
~ Watch daily new episodes of Rise and Fall for free, on Amazon MX Player at 12 PM and on Sony Entertainment Television
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Say Hello to The New Temptation: A Range of Indulgent Choco Cookies from Britannia Pure Magic
~ Partners with Bobby Deol to bring alive the proposition of The New Temptation~ ~ Launches Choco Tarts, the New Addition to the
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GLS University Signs Indian Cricket Superstar Surya Kumar Yadav as Brand Ambassador
GLS University showcases the path of ‘new thinking’ required in the Indian education system by announcing Indian Cricket Star Suryakumar Yadav as its
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Alstone Launches its New TVC Featuring Kartik Aaryan
· The campaign, with its compelling tagline, “Think Cladding, Think Alstone” aims to solidify the company’s position as a leader in innovative & durable
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Haldiram’s unveils ‘Swaad Bhari Navratri’, curates special fasting-friendly menu
New Delhi, 22nd September 2025: India’s legacy traditional snacks and dining major Haldiram’s recently unveiled their ‘Swaad Bhari Navratri’ campaign featuring a specially
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The One Club for Creativity & Google Ignite Creative Spark: Portfolio Night 2025 Registrations Open
~ Hosted by BBDO India, DDB Mudra Group and TBWA\ India Mumbai | September 22, 2025: BBDO India, DDB Mudra Group and TBWA\India are set
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boAt rings in the festive season with creator-studded ‘Upgrade to boAt’ campaign
Four creator-led films featuring KR$NA, Samay Raina, Rajeev Masand, Ranveer Allahbadia, and Falguni Pathak highlight why great content deserves even greater consumption experience.
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Mohit Kamboj Bharatiya Foundation Acknowledged by Bhimashankar Temple Trust for Smart Crowd Management During Shravan Yatra
Mohit Kamboj champions faith-led service and safer public gatherings through structured crowd management Mumbai, 20 September 2025: The Mohit Kamboj Bharatiya Foundation has
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Papakat Adds a Festive Twist with the Exciting Puja Offer – Puchka Khao, Phuket Jao!
Kolkata, 22nd September, 2025: This Durga Puja, the city’s festive spirit gets a delicious twist as Papakat unveils its Pujo Puchka Offer with the
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Vinod Intelligent Cookware Bets Big on UGC-Led Content Marketing to Power Festive Growth
Driven by Instagram creators, the campaign has, to date, produced over 110 videos, clocked 161 million views, and sustained a 77.2% engagement rate
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AW25 Renaissance by ENGYNE Sets the Mood for the Festive Season
ENGYNE’s latest brand film captures the mood of AW25, blending festive vibrance with contemporary elegance. 19th September 2025: ENGYNE, the premium menswear brand known
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Conrad Pune Presents ‘Navrang Rasa’ A Soulful Navratri Feast at Zeera & Coriander Kitchen
~ Celebrate the sacred spirit of Navratri with an authentic Gujarati culinary showcase curated by Maharaj Chef Jayesh from Surat, at Conrad Pune
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Def Jam Recordings India & Red Bull Launch Season 3 of 64 Bars with Karma and Stunnah Beatz’s “Zi Freestyle”
Listen the song here: https://open.spotify.com/album/1NZfcJlmwxaOt9z9tTIePU?si=od7C1BNBQhe6eZk9uu0YDg Mumbai, India – September 18, 2025 – Def Jam Recordings India, in partnership with Universal Music Group for Brands (UMGB)
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Ahead of Flipkart’s Big Billion Days, AI hack turns bachelor pads into festive-ready homes
YouTube link to film: https://youtu.be/trHT8QtDEoI?feature=shared Instagram Link: https://www.instagram.com/p/DOp68a2iLPR/ National | September 19, 2025: Big Billion Days, India’s biggest festive shopping sale by Flipkart is back,
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Indriya, Aditya Birla Jewellery, launches its festive collection through a musical celebration of a recreated legendary song, ‘Dil Abhi Bhara Nahin’
Celebrate the season with a timeless classic, a fresh story, and an endless love for jewellery National, September 18, 2025: Indriya by Aditya
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Cricket, Rivalry, and Redemption Take Center Stage as Amazon MX Player Unveils the Trailer of Sixer Season 2!
~ Sixer Season 2 from the house of The Viral Fever will stream for free from 24th September exclusively on Amazon MX Player ~
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IndiaAI in Action Kicks Off with Razorpay’s Vision for an AI-First Future
Bengaluru, 19th September 2025: Razorpay, India’s leading fintech unicorn, is fast-tracking its journey as an AI-first company, embedding artificial intelligence across every function of the organization,
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Kings XI Punjab’s Star Shashank Singh Trusts Skinwood Luxury Aesthetic Centre for Elite Core & Triceps Training with EM-Sculpt Neo
National, September 2025 — In a milestone moment for Skinwood Luxury Aesthetic Centre, Kings XI Punjab’s dynamic cricketer Shashank Singh placed his trust in Dr. Sagar and
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OM SYSTEM Builds on Olympus’ Heritage with Bold Outdoor Vision; Launches Two New Imaging Products in India
— brings festive cheer with launch of OM-5 Mark II camera and M.ZUIKO DIGITAL ED 50-200mm F2.8 IS PRO lens in India —
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Ikonic Me Launches Aura and Serene Foot Massagers – Bringing Spa-Level Relaxation Home
National, September 2025 – Ikonic Me, a trusted leader in the hairstyling industry, expands its product offerings with the launch of two premium
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Re’equil Unleashes the Power of Hydration + Protection with New Aquagel Sunscreen
September — Re’equil, the trusted Indian skincare brand known for its science-backed, dermatologist-approved formulations, has unveiled its most anticipated launch yet the Oil-Free Aquagel
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Launch of Braille Durga Puja Guide & Braille Display Stand for the Blinds & Announcement of Differently Abled & Senior Citizen Friendly Durgotsab Award 2025 organised by NIP NGO
Kolkata, 18th September, 2025: NIP NGO – An Education & Cultural Centre for the Blind & other Differently Abled in collaboration with Forum for
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Powerhouse Ranveer Singh in Kansai Nerolac’s New Campaign of the Legendary Jingle Reimagined
18 September 2025; Mumbai – Kansai Nerolac Paints Limited (KNPL), one of the leading paint companies in India, reintroduces one of the most memorable
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NOISE AND TVS MOTOR COMPANY PIONEER INDIA’S FIRST EV SMARTWATCH INTEGRATION
Unveils a Made-in-India, industry-first innovation, turning the smartwatch into a true mobility companion and empowering riders with smarter, safer, and more connected rides.
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Tasva, the Indian Menswear Brand, Launches their Flagship Store in Rash Behari, Kolkata with Bollywood Actor Shantanu Maheshwari
Kolkata, 17th September, 2025: Tasva, a wedding and occasion wear brand for the modern Indian man, launched by ABFRL in collaboration with ace couturier Tarun Tahiliani – has
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Agami Realty partners with India’s youngest female sportscaster Kiara Powar to bring fans a next-gen cricket experience
Mumbai, September 16, 2025: Agami Realty, one of Mumbai’s most respected developers with a legacy of over 40 years, has announced its partnership
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AnyMind Group launches AnyLive for Creators to unlock new opportunities for creators and brands
Mumbai – India – September 17th 2025 – AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has announced the launch of AnyLive
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Pelocal secures $5 million in Series A funding led by UNLEASH Capital Partners, Unicorn India Ventures
Targets a $10 million annual revenue run rate within the next 18–24 months Mumbai, September 17, 2025 — Noida-based fintech company Pelocal today announced
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The Mavericks India wins the communications mandate for Plum Benefits
India, 17th September 2025: Plum, India’s leading employee health benefits platform, has appointed The Mavericks India, India’s leading integrated marketing communications agency, as its strategic
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TBWA\India appoints Rohit Mukherjee as Executive Creative Director
Mumbai, 17 September 2025: TBWA\India has announced the appointment of Rohit Mukherjee as Executive Creative Director at the agency’s Gurgaon office. In his new
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What I Learned About Building Creator-preneurs from Late-Night Brainstorms
It always starts the same way—with a casual “what if” chat, usually way past midnight, when ideas flow faster than logic. With Nitibha
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RR Kabel Becomes Title Sponsor of Prime Volleyball League Season 4
Mumbai, 16th September, 2025: RR Kabel, a leading manufacturer of wires and cables in India and a key player in the electrical sector, today
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ZOFF Foods Strengthens Digital-First Strategy with Natasha Gandhi as Digital Ambassador
~ The collaboration comes on the heels of ZOFF Foods’ expansion with Reliance Retail and D-Mart, marking a new phase of consumer engagement
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Clinikally Launches “Kaun Hai CK?” Campaign, challenging influencer-driven beauty culture
16th Sept, 2025, New Delhi : Clinikally, India’s leading destination for skin and hair health, launched its breakthrough brand campaign “Kaun Hai CK?” that
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G0VO Launches GoLoud 980: Power-Packed Portable Speaker for Every Occasion
Mumbai, 16th September 2025 – G0VO, one of India’s fastest-growing audio brands, has introduced its newest addition to the portable audio category – the G0VO GoLoud