Celebrating 15 years, Fixderma launches large-scale bus branding in Mumbai, Bangalore, Chennai, Hyderabad, and Kolkata routes..
As part of its milestone celebration, Fixderma aims to blend science-backed skincare with innovative consumer outreach. The bus branding initiative is designed not only to boost awareness but also to emphasize the brand’s mission of making dermatologist-prescribed solutions accessible in the most relatable way, by being present in the everyday journeys of millions of commuters. This strategic move reinforces Fixderma’s vision of being a trusted companion in people’s skincare routines, seamlessly integrating into their lifestyles.
In Mumbai, Fixderma branding takes center stage on the city’s iconic double-decker AC buses, while in Bangalore, Chennai, Hyderabad, and Kolkata, the campaign leverages 50 modern AC buses in each city. By targeting busy commuting routes, Fixderma ensures daily impressions among millions of urban consumers, embedding dermatologist-trusted skincare into everyday life.
“This campaign reflects our mission to make dermatologist-backed skincare accessible and relatable to everyone,” said Shaily Mehrotra, Founder & CEO, Fixderma. “As we celebrate 15 years, we are meeting people in their daily journeys, reinforcing awareness and trust while highlighting products crafted for real skin concerns.”
Anurag Mehrotra, Chairman, Fixderma, added, “The bus branding activation is a strategic move in our growth story. By focusing on high-frequency urban commutes, we are ensuring Fixderma becomes a familiar and trusted part of consumers’ daily environment across key markets.”
With this milestone campaign, Fixderma reaffirms its commitment to science-backed skincare, expanding consumer reach while staying true to its promise of delivering effective, dermatologist-trusted solutions.
