August 6, 2026

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CM Mamata Banerjee Virtually Inaugurates Baguiati Rail Pukur United Club’s 72nd Durga Puja Theme ‘Shabdo’ – Featuring a 20-Feet Bird Installation

Kolkata, 23rd September, 2025: The Baguiati Rail Pukur United Club commenced its 72nd Durga Puja celebrations today with the unveiling of its thought-provoking theme,

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Agency Interviews Interviews Latest

#AgencyDissect: Ormax WhatNext

Who are we? We are a brand & business growth practice and the word “practice” matters, because a practice is about continuity, about

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PR

Flipkart’s Big Billion Days Takes Outdoor Innovation to New Heights. Literally!

~ Giant crop-circle-like formations near Bengaluru and Kanpur airports remind travellers that during this Big Billion Days Sale, ‘Kuch Bhi Ho Sakta Hai’ Bengaluru

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PR

KURKURE® CELEBRATES 25 YEARS WITH LAUNCH OF MILLET-BASED JOWAR PUFFS, EXPANDING PEPSICO INDIA’S SNACKING LEGACY

Baked, not fried – PepsiCo India’s millet-based innovation blends jowar with Kurkure’s signature chatpata taste – Isse Achcha Kya Hoga! Kurkure® Jowar Puffs

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PR

Quench and Kareena Kapoor Khan launch Limited Edition Eye Patches

A birthday gift from the star to her fans. A stylish twist to eye care! Quench is celebrating the birthday of its co-owner,

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PR

Oneindia names Sushant Yattam as Business Head, Video to spearhead video-first growth

~ Sushant to lead the entire Video Business network across OneIndia ~ India, 22nd September 2025: Oneindia, India’s leading multilingual digital news and content platform,

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PR

Aahana Escapes the Ultimate Fall, but Which Worker Will Rise on Rise and Fall?

~ Watch daily new episodes of Rise and Fall for free, on Amazon MX Player at 12 PM and on Sony Entertainment Television

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PR

Is Dhanashree Verma building bonds for just the game on Rise and Fall?

~ Watch daily new episodes of Rise and Fall for free, on Amazon MX Player at 12 PM and on Sony Entertainment Television

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PR

Say Hello to The New Temptation: A Range of Indulgent Choco Cookies from Britannia Pure Magic

~ Partners with Bobby Deol to bring alive the proposition of The New Temptation~ ~ Launches Choco Tarts, the New Addition to the

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PR

GLS University Signs Indian Cricket Superstar Surya Kumar Yadav as Brand Ambassador

GLS University showcases the path of ‘new thinking’ required in the Indian education system by announcing Indian Cricket Star Suryakumar Yadav as its

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PR

Alstone Launches its New TVC Featuring Kartik Aaryan

·       The campaign, with its compelling tagline, “Think Cladding, Think Alstone” aims to solidify the company’s position as a leader in innovative & durable

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PR

Haldiram’s unveils ‘Swaad Bhari Navratri’, curates special fasting-friendly menu

New Delhi, 22nd September 2025: India’s legacy traditional snacks and dining major Haldiram’s recently unveiled their ‘Swaad Bhari Navratri’ campaign featuring a specially

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PR

The One Club for Creativity & Google Ignite Creative Spark: Portfolio Night 2025 Registrations Open

~ Hosted by BBDO India, DDB Mudra Group and TBWA\ India Mumbai | September 22, 2025: BBDO India, DDB Mudra Group and TBWA\India are set

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PR

boAt rings in the festive season with creator-studded ‘Upgrade to boAt’ campaign

Four creator-led films featuring KR$NA, Samay Raina, Rajeev Masand, Ranveer Allahbadia, and Falguni Pathak highlight why great content deserves even greater consumption experience.

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PR

Mohit Kamboj Bharatiya Foundation Acknowledged by Bhimashankar Temple Trust for Smart Crowd Management During Shravan Yatra

Mohit Kamboj champions faith-led service and safer public gatherings through structured crowd management Mumbai, 20 September 2025: The Mohit Kamboj Bharatiya Foundation has

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PR

Papakat Adds a Festive Twist with the Exciting Puja Offer – Puchka Khao, Phuket Jao!

Kolkata, 22nd September, 2025: This Durga Puja, the city’s festive spirit gets a delicious twist as Papakat unveils its Pujo Puchka Offer with the

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PR

Vinod Intelligent Cookware Bets Big on UGC-Led Content Marketing to Power Festive Growth

Driven by Instagram creators, the campaign has, to date, produced over 110 videos, clocked 161 million views, and sustained a 77.2% engagement rate

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PR

AW25 Renaissance by ENGYNE Sets the Mood for the Festive Season

ENGYNE’s latest brand film captures the mood of AW25, blending festive vibrance with contemporary elegance. 19th September 2025: ENGYNE, the premium menswear brand known

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PR

Conrad Pune Presents ‘Navrang Rasa’ A Soulful Navratri Feast at Zeera & Coriander Kitchen

~ Celebrate the sacred spirit of Navratri with an authentic Gujarati culinary showcase curated by Maharaj Chef Jayesh from Surat, at Conrad Pune

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PR

Def Jam Recordings India & Red Bull Launch Season 3 of 64 Bars with Karma and Stunnah Beatz’s “Zi Freestyle”

Listen the song here: https://open.spotify.com/album/1NZfcJlmwxaOt9z9tTIePU?si=od7C1BNBQhe6eZk9uu0YDg Mumbai, India – September 18, 2025 – Def Jam Recordings India, in partnership with Universal Music Group for Brands (UMGB)

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PR

Ahead of Flipkart’s Big Billion Days, AI hack turns bachelor pads into festive-ready homes

YouTube link to film: https://youtu.be/trHT8QtDEoI?feature=shared Instagram Link: https://www.instagram.com/p/DOp68a2iLPR/ National | September 19, 2025: Big Billion Days, India’s biggest festive shopping sale by Flipkart is back,

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PR

Indriya, Aditya Birla Jewellery, launches its festive collection through a musical celebration of a recreated legendary song, ‘Dil Abhi Bhara Nahin’

Celebrate the season with a timeless classic, a fresh story, and an endless love for jewellery National, September 18, 2025: Indriya by Aditya

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PR

Cricket, Rivalry, and Redemption Take Center Stage as Amazon MX Player Unveils the Trailer of Sixer Season 2!

~ Sixer Season 2 from the house of The Viral Fever will stream for free from 24th September exclusively on Amazon MX Player ~

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PR

IndiaAI in Action Kicks Off with Razorpay’s Vision for an AI-First Future

Bengaluru, 19th September 2025: Razorpay, India’s leading fintech unicorn, is fast-tracking its journey as an AI-first company, embedding artificial intelligence across every function of the organization,

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PR

Kings XI Punjab’s Star Shashank Singh Trusts Skinwood Luxury Aesthetic Centre for Elite Core & Triceps Training with EM-Sculpt Neo

National, September 2025 — In a milestone moment for Skinwood Luxury Aesthetic Centre, Kings XI Punjab’s dynamic cricketer Shashank Singh placed his trust in Dr. Sagar and

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PR

OM SYSTEM Builds on Olympus’ Heritage with Bold Outdoor Vision; Launches Two New Imaging Products in India

— brings festive cheer with launch of OM-5 Mark II camera and M.ZUIKO DIGITAL ED 50-200mm F2.8 IS PRO lens in India —

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PR

Ikonic Me Launches Aura and Serene Foot Massagers – Bringing Spa-Level Relaxation Home

National, September 2025 – Ikonic Me, a trusted leader in the hairstyling industry, expands its product offerings with the launch of two premium

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PR

Re’equil Unleashes the Power of Hydration + Protection with New Aquagel Sunscreen

September — Re’equil, the trusted Indian skincare brand known for its science-backed, dermatologist-approved formulations, has unveiled its most anticipated launch yet the Oil-Free Aquagel

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PR

Launch of Braille Durga Puja Guide & Braille Display Stand for the Blinds & Announcement of Differently Abled & Senior Citizen Friendly Durgotsab Award 2025 organised by NIP NGO

Kolkata, 18th September, 2025: NIP NGO – An Education & Cultural Centre for the Blind & other Differently Abled in collaboration with Forum for

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PR

Powerhouse Ranveer Singh in Kansai Nerolac’s New Campaign of the Legendary Jingle Reimagined

18 September 2025; Mumbai – Kansai Nerolac Paints Limited (KNPL), one of the leading paint companies in India, reintroduces one of the most memorable

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PR

NOISE AND TVS MOTOR COMPANY PIONEER INDIA’S FIRST EV SMARTWATCH INTEGRATION

Unveils a Made-in-India, industry-first innovation, turning the smartwatch into a true mobility companion and empowering riders with smarter, safer, and more connected rides.

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PR

Tasva, the Indian Menswear Brand, Launches their Flagship Store in Rash Behari, Kolkata with Bollywood Actor Shantanu Maheshwari

Kolkata, 17th September, 2025: Tasva, a wedding and occasion wear brand for the modern Indian man, launched by ABFRL in collaboration with ace couturier Tarun Tahiliani – has

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PR

Agami Realty partners with India’s youngest female sportscaster Kiara Powar to bring fans a next-gen cricket experience

Mumbai, September 16, 2025: Agami Realty, one of Mumbai’s most respected developers with a legacy of over 40 years, has announced its partnership

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PR

AnyMind Group launches AnyLive for Creators to unlock new opportunities for creators and brands

Mumbai – India – September 17th  2025 – AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has announced the launch of AnyLive

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PR

Pelocal secures $5 million in Series A funding led by UNLEASH Capital Partners, Unicorn India Ventures

Targets a $10 million annual revenue run rate within the next 18–24 months Mumbai, September 17, 2025 — Noida-based fintech company Pelocal today announced

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PR

The Mavericks India wins the communications mandate for Plum Benefits

India, 17th September 2025: Plum, India’s leading employee health benefits platform, has appointed The Mavericks India, India’s leading integrated marketing communications agency, as its strategic

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PR

TBWA\India appoints Rohit Mukherjee as Executive Creative Director

Mumbai, 17 September 2025: TBWA\India has announced the appointment of Rohit Mukherjee as Executive Creative Director at the agency’s Gurgaon office. In his new

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Creator News Industry Updates Latest

What I Learned About Building Creator-preneurs from Late-Night Brainstorms

It always starts the same way—with a casual “what if” chat, usually way past midnight, when ideas flow faster than logic. With Nitibha

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PR

RR Kabel Becomes Title Sponsor of Prime Volleyball League Season 4

Mumbai, 16th September, 2025: RR Kabel, a leading manufacturer of wires and cables in India and a key player in the electrical sector, today

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PR

ZOFF Foods Strengthens Digital-First Strategy with Natasha Gandhi as Digital Ambassador

~ The collaboration comes on the heels of ZOFF Foods’ expansion with Reliance Retail and D-Mart, marking a new phase of consumer engagement

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PR

Clinikally Launches “Kaun Hai CK?” Campaign, challenging influencer-driven beauty culture

16th Sept, 2025, New Delhi : Clinikally, India’s leading destination for skin and hair health, launched its breakthrough brand campaign “Kaun Hai CK?” that

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PR

G0VO Launches GoLoud 980: Power-Packed Portable Speaker for Every Occasion

Mumbai, 16th September 2025 – G0VO, one of India’s fastest-growing audio brands, has introduced its newest addition to the portable audio category – the G0VO GoLoud

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PR

Boomerang Collaborations Bags PR & Event Mandate for AIIFA SteelEx 2025

As the official PR & Event partner, Boomerang Collaborations will drive media outreach, stakeholder engagement & on-ground activations designed to maximize the event’s

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PR

Satish Gogineni Creates History: First Indian to Ski Solo and Unsupported to the South Pole, in Antarctica

~Hyderabad-born adventurer completes 1,133 km expedition to raise awareness on mental health through Project Spandana~ Hyderabad / San Francisco, 16th September 2025: Indian mountaineer

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PR

boAt Ropes in Hip-Hop Rap Icon KR$NA as its Newest Brand Ambassador

~ Leveraging the pulse of India’s youth, the unique collaboration between boAt and KR$NA – two powerful forces in the country’s music ecosystem – aims to drive cultural resonance through music, authenticity, and self-expression. Announcement link: https://www.instagram.com/reel/DOf0EmlAUra/?igsh=NHFhajBrN21wbmxv 12th September, New Delhi: boAt, India’s No.1

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PR

BGMS Season 4 grand finalists confirmed; India’s top 16 teams to battle for INR 1.5 crore prize pool

The LAN Finals of India’s most-watched esports event will take place at the NODWIN Gaming Arena in Chhatarpur, New Delhi, from September 12

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PR

Greenspace Enters South Korea’s $5B Supplements Market with “Quantum Ayurveda”

Bangalore, September 10, 2025: Greenspace, an India-based pioneer in Quantum Ayurveda, announced its entry into South Korea —one of Asia’s most competitive and

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PR

Anime meets Mobility: Suzuki Motorcycle India announces collaboration with Japanese Anime Star NARUTO SHIPPUDEN for Suzuki AVENIS

Showcased at ‘Mela! Mela! Anime Japan!!’ festival in New Delhi on 13 – 14 September 2025 New Delhi, 13 September 2025: Suzuki Motorcycle India

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PR

Maximize Productivity with Casio Calculators – Celebrating National Engineer’s Day

Casio proudly reinforces its mission to empower students with the right tools to stay efficient, focused, and ahead of the curve. Whether it’s

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PR

Tupperware Expands Footprint in India with the Launch of Glassware, Cookware & Stainless-Steel Bottles & Flasks

New Delhi (Date) – Tupperware Corporation, affectionately referred to as simply Tupperware by countless families around the world. A brand that has been a

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