MAYA HARI ELEVATED TO VP, GLOBAL STRATEGY AND OPERATIONS AT TWITTER
Twitter has elevated Maya Hari as its new Vice President of Global Strategy and Operations. Recently, the company appointed Yu Sasamoto as Vice
Digital Media
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Digital Media
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WIRALITY MEDIA WINS DIGITAL MANDATE FOR TRUECALLER
Wirality Media has won the integrated digital mandate for Truecaller in India. The account was won following a year long association on projects
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GEMIUS DESIGN STUDIO WINS DIGITAL AND SOCIAL MEDIA MANDATE FOR ‘VAGAD’S KHADI’
April 2021, Gemius Design Studio aims for an aggressive approach towards Khadi beauty care education through edgy creatives and engaging digital media strategy for
Indian
THE RELAUNCH OF BRITTANIA MILK BIKIS” TAKES ON ITS MAIN RIVAL IN ITS LATEST CAMPAIGN
Britannia’s milk cream biscuit company, Milk Bikis, has a new look. It’s now made entirely of atta and boasts “doodh roti ki shakti.”
International
VOLVO TACKLES THE ISSUE OF CLIMATE CHANGE & SUSTAINABILITY IN ITS LATEST CAMPAIGN
Volvo is shifting its attention to environmental protection after decades of leading the industry in automotive safety. The company’s dedication to climate neutrality
International
MCDONALD”S PARTNERS UP WITH BTS FOR A DYNAMITE MEAL
The worlds of music and food are about to converge in the latest partnership between a fast food giant and a K-Pop senstation.
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DENTSU WEBCHUTNEY WINS THE DIGITAL MANDATE FOR TANISHQ
Dentsu Webchutney India won the digital mandate for Tanishq. The account was won through a multi-agency pitch. As per the mandate, the agency
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HOW DEEPFAKES ARE CHANGING THE MEDIA & ADVERTISING INDUSTRY
Deepfake has been gaining a lot of popularity in the past year. The term ‘Deepfake’ is derived from the underlying technology “deep learning,”
Indian
SYNOPSIS OF THE IPL 2021 CAMPAIGNS SO FAR
The season of the Indian Premier League presents marketers with the perfect opportunity to advertise their brands and increase their visibility like no
Indian
BHIMA JEWELLERS STEALS EVERYONE””S HEART WITH THEIR LATEST CAMPAIGN
While our society still adapts to a newer definition of what it means to be a woman and love, Bhima Jewellers is already
Indian
MAGICPIN PARODIES CRED IN THEIR LATEST AD
Days after Cred released its campaign with Rahul Dravid’s Indiranagar Ka Gunda, Magicpin wasted no time poking fun at them in their newest
Indian
MCDONALD’S INDIA (WEST AND SOUTH) ROPES IN ACTRESS RASHMIKA MANDANNA AS BRAND AMBASSADOR
McDonald’s India (West and South) has roped in the popular film celebrity – Rashmika Mandanna, as its brand ambassador for its key advertising
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TWITTER TELLS YOU WHAT IT”S LIKE TO BE RELATED TO EVERY CELEBRITY
2021 has been the year that Twitter users have discovered that they all have famous celebrities as ancestors. Except there is a plot
Indian
IPL 2019 MADE A NAME FOR ITSELF
The ending of winter means only one thing – the commencement of the world’s richest T20 tournament: Indian Premier League. Every year, IPL
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MERAQI DIGITAL BAGS THE DIGITAL MEDIA MARKETING MANDATE OF ANMOL BISCUITS
Meraqi Digital, the independent digital marketing consultancy and service providing agency based out of Kolkata has won the digital media marketing mandate of
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MCDONALD‘S ENTERS THE WORLD OF NFTS
McDonald’s France is the latest brand to join the ongoing NFT bandwagon. The past couple of months has seen the NFT space welcoming
International
NIKE‘S POWERFUL TRIBUTE TO MOTHERHOOD
Nike’s latest docu-campaign “The Toughest Athletes” captures the pain and strength mothers experience during one of their metamorphosis stages, i.e. motherhood and its
Indian
CRED SCORES A SIXER WITH INDIRANAGAR KA GUNDA
On the day of the Indian Premier League’s curtain-raiser for the 14th season, an advertisement featuring former India captain Rahul Dravid, to borrow
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A MESSI SITUATION: HOW BUDWEISER”S TRIBUTE WENT AWRY
What started out as a celebration for a legendary football player, as a part of Budweiser’s global campaign to pay tribute to Leo
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TONIC WORLDWIDE TO COVER COVID-19 VACCINE COST FOR ALL ITS EMPLOYEES
India 8th April 2021: With the Covid vaccination opening for people, independent Digital Marketing agency Tonic Worldwide has announced mass vaccination for all its employees
Indian
HOW COMMERCIALS ARE SHOT
We’ve all seen ads in our lives that have left us starry-eyed. It might be a commercial on beauty products, or health insurance,
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IKEA’S ENTRANCE TO THE INDIAN MARKET
The Swedish Furniture Giant, Ikea, made its entry in India back in 2018 with a 13 acre complex in Hyderabad which had been
International
APPLE DOESN’T FUMBLE TO COOK UP A NEW STORM IN ITS RECENT ADS
Apple is back to promote its latest iPhone 12 with its new ads called “Cook” and “Fumble” which promotes durability, water resistance, and
Indian
DOVE WANTS YOU TO KNOW YOUR SELF-WORTH WITH #STOPTHEBEAUTYTEST
Dove’s recent campaign #StopTheBeautyTests takes us through various real-life stories that various women in the country have been a victim of- harsh matchmaking
Digital Media
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NFTS MADE SIMPLE
NFTs are having their moment as we speak and are currently becoming the next big thing in cryptocurrency. If you’ve been on social
Indian
AKSHAY KUMAR AND DABUR CHYAWANPRASH AD TROLLED FOR ITS COVID CLAIMS!
And so it continues, after Sourav Ganguly and Fortune Oil were trolled due to the discrepancy behind brand messages and its reality, Akshay
Marketing
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MOCHACCINO OR FRAPPUCCINOS? DUNKIN’ DONUTS WANTS YOU TO GET COFFEE.
It’s 2006 and you’re in America. You need your daily fix of coffee before you head out to work. But wait, where would
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HAVAS MEDIA WINS INTEGRATED MANDATE OF MICROMAX
Havas Media India has won the integrated mandate of Micromax Informatics, a multinational smartphone and consumer electronics company. The mandate includes both traditional
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CHIMP&Z; INC BAGS DIGITAL COMMUNICATIONS MANDATE FOR VINOD COOKWARE
Following a multi-agency pitch, Chimp&z Inc won the digital mandate for Vinod Cookware. The mandate covers the scope of social media strategy, creatives,
International
LAY’S NOW TURNS ON YOUR SUBTITLES WHILE YOU’RE EATING
Eating while watching a show or a movie is the norm, but always a headache. More so if one is busy munching on
International
THE GUARDIAN TELLS US TO STOP WITH THE FAKE NEWS
With the advent of social media, the world has never been the same. No longer do we stand by the phones to talk
International
LAY’S NOW TURNS ON YOUR SUBTITLES WHILE YOU’RE EATING
Eating while watching a show or a movie is the norm, but always a headache. More so if one is busy munching on
Indian
INVIDEO’S APRIL FOOL’S DAY CAMPAIGN PRANKS 2500 SUBSCRIBERS
Mumbai April 02nd 2021: While, throughout the year brands remain honest with their audience to score credibility, it is this one day, where they get
Digital Media
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THERE”S A PLAYLIST FOR THAT
When Spotify made an entry into the bustling Indian Music Market in late 2019, they already knew that they had to do something
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FOOLING AROUND ON SOCIAL MEDIA
April Fools is a special day for brands and customers alike. It’s that one day of the year that brands can break free
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INSTAGRAM ANNOUNCES REMIX ON REELS
2020 has been a big year for Instagram and by the looks of it, they’re not backing down anytime soon. After Instagram’s Reels
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ASTRAL FOUNDATION GIVES HIWALI ITS FIRST WATER PIPELINE AFTER INDEPENDENCE; WHITE RIVERS MEDIA DOCUMENTS THE JOURNEY WITH A HEARTENING FILM
On World Water Day, Astral Foundation&mdash the CSR arm of the Astral group functioning for sustainable development&mdash released a video film that was
International
AMAZON’S PANDEMIC CHRISTMAS GIFTS US THE IMPORTANCE OF RESILIENCE AND COMMUNITY
Christmas during the unprecedented times of Covid-19 has been challenging for many. People of all kinds have had to face different obstacles to
International
WOMEN’S DAY CAMPAIGN BY LVMH INDIA CELEBRATES ALL WOMEN WHO IDENTIFY AS SHE/HER
While various creative campaigns have caught our eye on Women’s Day, one selectively stands out by portraying the real essence of the day;
Marketing
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BOLLYWOOD SONGS HAVE TAKEN OVER THE MARKETING WORLD
India has always been a land of music. Music is embedded in hearts and minds throughout history. Naturally, as the new method came
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CRYPTOCURRENCY: THE FLOURISHING NEW INDIAN ASSET CLASS, CRYPTOBIZ EXCHANGE
With COVID-19 affecting major asset classes and traditional financial banks, the Supreme Court of India’s decision to lift the ban on Cryptocurrencies, saw
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KINNECT WINS CREATIVE DIGITAL MANDATE FOR HIMALAYA MEN
Himalaya MEN, from the house of The Himalaya Drug Company – one of India’s leading wellness brands, has awarded its digital creative mandate to
Indian
ASIAN PAINTS SAYS THE 4 MAGICAL WORDS WITH ITS LATEST CAMPAIGN FOR VIROPROTEK WITH YOUTUBE CREATORS
In today’s new normal world, we have put hygiene and care on the top of our priority lists. Asian Paints, a brand that is
Indian
GEMIUS HIGHLIGHTS THE PROMISE OF LOVE WITH KARWACHAUTH CAMPAIGN FOR MYRA
Celebrating the annual ritual where women across the country fast for the longevity of their husband’s lives, Myra’s video campaign brings out the honest
Indian
HOW ASHOKA FOODS CELEBRATED #NINEDAYSOFNAVRATRI WITH THEIR BOLD CREATIVES
Ashoka, a ready-to-eat packaged food brand, launched a new creative campaign on social media covering the #NineDaysOfNavratri. It is an effort by Ashoka
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DDB MUDRA GROUP WINS IMC MANDATE FOR INDOSPACE ON THE BASIS OF ‘EMOTIONAL ADVANTAGE’ THINKING
IndoSpace, India’s largest investor, developer, and manager of Grade A industrial and logistics real estate, has awarded its integrated marketing communications mandate to DDB
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BARC TO PAUSE AUDIENCE ESTIMATES (RATINGS) OF NEWS CHANNELS
Genre Level Ratings, by State and Language to Continue In the light of the recent developments, BARC Board has proposed that it’s Technical Committee
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SUNDARAM MUTUAL PARTNERS WITH SOCIAL BEAT FOR A DIGITAL-FIRST NFO AND MOBILIZES ?650 CR
Sundaram Mutual in collaboration with Social Beat, their digital partner, has just concluded their Sundaram Bluechip Fund New Fund Offering which was open from Sep
Indian
HOW SOCIAL MEDIA CELEBRATED ENGINEERING DAY WITH QUIRKY POSTS
The tireless hours of dedication and the mind-bending innovations of Engineers is a great contribution to the country’s progress, both technologically and economically.
PR
MEDIACOM NAMED UBER’S GLOBAL MEDIA AGENCY OF RECORD
Agency expands remit into every operational market for the mobility company MediaCom has been appointed as Uber’s global media agency of record. The agency,