Social media platform YouTube has published an overview of the top trends, songs and creators in their app over the past year.
This highlights some of the key cultural shifts and movements on the broader internet across 2024, giving a clear idea of where digital culture is heading in the future.
YouTube said:
“Despite their global spread, 2024’s lists share many commonalities — each list has at least one trending topic, if not more, found on another. Oftentimes, these topics were driven by fans, whose content helped propel individual moments into global phenomena. But they also suggest a larger theme: The franchises that shape pop culture today are increasingly ones that are born online or become accessible in digital spaces through creator activity.”
For India in particular, YouTube has emphasized a transformation in digital culture, owing to extraordinary creators and fans.
“In 2024, Creators and fans in India redefined digital engagement,” they wrote. “They amplified cultural
events, propelled trends across global and inter-state borders, and found new ways to
strengthen the Creator-fan connection. Today, Indian Creators and pop culture fans are open
to inspiration from anywhere and everywhere, and this shift is helping shape a dynamic,
interconnected digital culture on YouTube.”
Top Trending Topics in India in 2024:
- ICC Men’s T20 World Cup
- 2024 Indian Premier League
- Moye Moye
- Lok Sabha elections in India 2024
- Ajju Bhai
- Ratan Naval Tata
- Anant Ambani (wedding)
- Kalki 2898 AD
- Diljit Dosanjh
- Olympic Games Paris 2024
Top Songs of India 2024:
- Sahithi Chaganti, Sri Krishna – Kurchi Madathapetti
- Shiva Chaudhary – Jale 2
- Madhubanti Bagchi, Divya Kumar, Sachin Jigar –
Aaj Ki Raat - Manisha Sharma, Raj Mawar, Aman Jaji, Sapna
Chaudhary – Matak Chalungi - Khesari Lal Yadav, Karishma Kakkar – निम्बू खरबूजा भईल 2
- Raghav, Tanishk Bagchi, Asees Kaur – Teri Baaton Mein Aisa Uljha Jiya
- Pritam Chakraborty, Arijit Singh – O Maahi
- Sanju Rathod, G-Spark – Gulabi Sadi
- Chand Jee, Shilpi Raj – Aapne Labher Ko Dhoka Do
- Pawan Singh, Simran Chaudhary, Divya Kumar, Sachin Jigar – Aayi Na
Top Creators 2024:
- MrBeast
- Filmy Suraj Actor
- Sujal Thakral
- KL BRO Biju Rithvik
- UR · Cristiano
- Box Of Vengeance
- Stokes Twins
- Priyal Kukreja
- ALBUM CREATIONS
- unknown boy varun
- Dhruv Rathee
- Vishal Rajput Official
- AMIT FF YT
- Suchi Tiwari
- Kajal Soni
- Shorts Break
- MR. INDIAN HAC
- Simran Makhija
- Neetu Bisht
- Dushyant kukreja
For more details, you can read YouTube’s full report of India here.
