Mumbai, 4th April, 2025: SWEET DREAMS, India’s premier sleepwear brand, proudly announces the grand opening of its 50th exclusive store at Infiniti Mall, Malad, marking a significant milestone in the company’s nationwide expansion journey.
With over two decades of experience in the B2B segment, SWEET DREAMS commands a strong presence across 2,500+ retail touchpoints, distributing over 2 million sleepwear sets annually. Backed by the largest repository of sleepwear preferences data in India, SWEET DREAMS has a deep understanding of regional preferences in fit, print, and color across the North, South, East, and West. The data moat has enabled the brand to offer finely tuned collections that resonate with customers across diverse geographies. This legacy has laid the groundwork for the brand’s retail success story and D2C transformation through expanding business at Brand stores, E-Commerce website and Marketplaces.
Having established itself as the sleepwear-focused standalone brand in top malls across the country, SWEET DREAMS plays a pivotal role in completing the lifestyle mix at premium shopping destinations. Its presence drives incremental footfall and contributes to the overall commercial success of the malls. The brand’s airport retail outlets have also witnessed exceptional performance, showcasing the universal demand for stylish, functional comfortwear.
“Sleepwear doesn’t need to be as boring as a plain t-shirt and printed pyjamas,” said Mr. Parth Ruparelia, Head of D2C at SWEET DREAMS. “At Sweet Dreams, we believe sleepwear can be as stylish, functional, and mood-enhancing as your favorite sportswear or casualwear. That belief is stitched into every product we create. Our stores and website offer the finest sleepwear selections — standing tall against both national and international brands.
The opening of our 50th store marks a promising milestone — it’s a step forward in our vision to bring Sweet Dreams to hundreds of locations across the country in the years to come.”
In recent years, SWEET DREAMS has also expanded into adjacent categories like athleisure and workout wear, leveraging its core strengths in comfort-led design. Branded under “SDMOVE,” the athleisure range features tracksuits, sweatshirts, workleisure pants, and activewear.
As SWEET DREAMS continues to build a culture around downtime fashion, the brand remains committed to pushing the boundaries of comfort, utility, and everyday style — both in sleepwear and beyond.
