Glam21 Takes Its Glam Van Across Gujarat This Navratri, Bringing Beauty Experiences to Four Cities

PAN India, 14th October, 2026: Glam21, an Indian beauty brand, has launched the Glam21 Glam Van as part of its Navratri campaign. This event brings interactive beauty experiences directly to consumers across Gujarat. The multi-city activation aims to connect with audiences through hands-on product discovery, free product sampling and festive activities during the celebratory season.

The 10-day event started on the 9th of October and will run until 18th October in four cities in Gujarat. The Glam Van began its journey in Ahmedabad from October 9th and 10th, followed by Vadodara on October 11th, with visits to Surat on October 12th and 13th, Rajkot on October 14th and 15th and coming back to Ahmedabad on October 16 th to 18th. 

This campaign has many different activities ranging from makeover sessions to product trials, giveaways, and other fun activities. Through this campaign, consumers will be able to experience Glam21 products firsthand. This approach aims to ensure that the experience of beauty becomes more fun and interactive. Consumers will also get to enjoy the festive mood of Navratri through the activities.

Commenting on the initiative, Yuvika Dixit Head of Marketing Glam21  said, “Navratri is a time of celebration, colour and self-expression. Through the Glam21 Glam Van, we aim to bring our beauty offerings closer to consumers across Gujarat, giving them opportunities to explore our products, enjoy makeovers and participate in fun, festive activities. This initiative allows us to connect with consumers through engaging experiences during one of the state’s most vibrant celebrations.”

With such a travel experience activating its Navratri promotion, Glam21 goes beyond traditional brand messaging and creates a more direct experience for its beauty products for its consumers. Such efforts bring together exploration of the products, facelifts, and entertaining elements all under one banner, as the Glam Van travels around Gujarat.

This traveling campaign is allowing Glam21 to take its Navratri celebrations to a new level from traditional branding communication by taking its range of beauty products straight to consumers. This campaign is combining elements of discovering products, makeovers, and festival entertainment. Glam Van, which is going around Gujarat, is allowing consumers to interact with the brand through the popularity of the Navratri festival.