Singapore / Delhi, 28 Jan 2025: Loca Loka, the India based alcobev company that is already whipping up a storm around the world has now reinforced its leadership team by adding Rajiv Ghumman to the global team.
A familiar name in the AlcoBev industry in India, Rajiv will now look at the global interests of the company launching the brand in different countries. Rajiv comes with over 20+ years of experience in developing global brands across India and South-East Asia and has worked with prestigious names including Bacardi, Jose Cuervo and United Distillers India Ltd where he led the brand mandate for Black & White, Vat 69 and White Horse Whisky. As the Global Business Head, Rajiv’s key responsibilities will now include marketing strategies, sales operations, and expansion initiatives across key markets. This strategic move underscores Loca Loka’s commitment towards scaling its presence worldwide, including recent footholds in the United States and Southeast Asia.
Commenting on his new role, Rajiv Ghumman, Global Business Head commented “It is an honor to step into this global role at such a transformative time for Loca Loka and the tequila industry at large. Having witnessed firsthand the dynamic potential of the brand, I am excited at the prospect of driving this momentum globally. Our focus will remain on delivering exceptional quality, fostering brand loyalty, and introducing the authentic tequila experience to a wider audience.
Tequila is not just a spirit; it’s the essence of the agave, nurtured by the sun and soil of Mexico. Each sip tells the story of its provenance, where tradition and nature intertwine to create a liquid legacy. I am excited at the prospect of being a part of the team that shapes the global brand narrative. ”
Harsha Vadlamudi, Founder – Loca Loka expressed his confidence in Rajiv’s ability to lead the company’s global initiatives. “Rajiv has consistently demonstrated unparalleled strategic insight and a deep understanding of our industry over the last 18 months. His leadership has been instrumental in our remarkable growth within global markets. As we venture into new territories across US, South East Asia, Dubai and London, I am confident that his vision will help us establish Loca Loka as a global force in the tequila category.”
Global Expansion and Industry Growth
Over the past six months, Loca Loka has achieved significant milestones in its international expansion. The company has successfully launched in the United States, targeting key states known for their affinity for premium tequila. Simultaneously, Loca Loka has entered Southeast Asia, where the rising demand for innovative spirits is creating a promising market for growth. These achievements align with the tequila industry’s global trajectory, with reports indicating a compound annual growth rate (CAGR) of 8.1% between 2022 and 2028, driven by increasing consumer interest in premium and craft tequila. The Global Tequila Market size was valued at 415.4 million litres in 2023 and is projected to reach 594.7 million litres by 2030. As of 2025, tequila is expected to continue its significant rise in popularity, with the market experiencing substantial growth driven by a trend towards premiumization, craft options, diverse flavor profiles, and increased consumer interest in agave-based spirits, making it a leading spirit choice globally, with a focus on higher quality, artisanal production, and innovative cocktail creations. Low sugar levels in tequila when compared to other spirits are also attributed to its wide consumption.
Loca Loka has officially entered the international alcoBev market with its initial offering: Tequila Blanco, which has blends of the rounder fruity flavors of cooked agave, along with the earthier floral flavors of the Highland agaves and Tequila Reposado, with a richer aroma, and aged in French and American oak barrels. The Blanco 750 ml bottle will retail for $40; Reposado will retail for $49.
With ambitious plans to further penetrate global markets and an unwavering commitment to quality, Loca Loka is poised to redefine the tequila landscape.