December 9, 2024
PR

MAC VS PC BRAND WARS

Apple and Microsoft’s brand wars go way back to 2006 when Apple Inc. launched the controversial MAC vs. PC initiative in May 2006. The “Get a Mac” series of ads and promotions consisted of 66 commercials that appeared on television, all of which argued the same point: that a MAC is superior to a PC. Actors Justin Long, who plays the “MAC,” and John Hodgeman, who plays the “PC,” star in the advertisement. The two well-known actors personify the machines they play while still resembling the two companies’ founders, a plump version of Bill Gates and a younger Steve Jobs.

Long is the youthful, better-looking, laid-back character who is meant to portray MAC items as being more user-friendly and easier to use. In this advert, Hodgeman is depicted as a dorky-looking guy who wears his hair up high and has a mostly uninteresting presence. This campaign was developed by Apple to increase revenue and eliminate their largest rival, Microsoft.

 

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