October 5, 2024
Digital Media News

Google faces renewed class action over chrome data collection

Google is once again under legal scrutiny as it faces a renewed class-action lawsuit over allegations of data collection practices in its Chrome browser. The lawsuit accuses Google of tracking and collecting user data even when users believed they were in private or incognito mode, raising significant privacy concerns.

The class action centers around claims that Google continued to gather browsing information despite assurances that users’ data would not be tracked in these more private modes. This case highlights ongoing debates about user privacy and transparency in the tech industry, as companies like Google are often scrutinized for the ways they handle personal data.

Plaintiffs argue that Google misled users by allowing them to believe their online activities were not being monitored in incognito mode. In reality, the lawsuit claims, Google was still collecting data through various tracking mechanisms, including cookies and other identifiers, that could be linked back to users.

Google has defended its practices, stating that incognito mode only prevents browsing history from being stored on the user’s device, not from being tracked by websites or Google itself. However, the lawsuit alleges that this distinction was not made clear enough, leading to a breach of user trust.

This renewed legal action could have far-reaching implications for how tech companies disclose their data collection practices and could pressure Google to enhance its privacy features and improve transparency for users. As data privacy becomes an increasingly hot-button issue, companies like Google may find themselves under greater regulatory and legal pressure to protect users’ information.