Fortis Hospitals Mumbai, the city’s largest healthcare network, has introduced the groundbreaking ‘#FirstCallFortis’ campaign, redefining how residents approach medical emergencies.
The campaign centers on its dedicated emergency helpline, 022-4111 4111, aiming to create a reliable lifeline for critical situations.
A first-of-its-kind in the Indian healthcare sector, the campaign features advanced CGI-based digital content to engage audiences while underscoring the urgency of prompt action during emergencies. By encouraging people to save and remember the helpline number, Fortis Hospitals is taking a proactive step toward minimizing delays that can prove life-threatening.
Dr. S. Narayani, Business Head of Fortis Hospitals Maharashtra, highlighted the initiative’s significance, stating, “With #FirstCallFortis, we’re not just showcasing our capability as Mumbai’s most prepared emergency healthcare network but also making emergency assistance easy and accessible. This is our commitment to ensuring that Mumbaikars have immediate access to expert care when it matters most.”
With a target to reach over 1 million households by World Health Day in April 2025, the campaign seeks to embed a culture of emergency preparedness among Mumbai’s population. By integrating education with accessibility, Fortis Hospitals Mumbai is making strides to ensure that timely medical care is just a call away.
Through #FirstCallFortis, Fortis Hospitals Mumbai continues its dedication to delivering reliable, efficient, and world-class healthcare services. In emergencies where every second counts, this initiative ensures that help is only one call away, solidifying Fortis’ position as a trusted healthcare provider in the city
