In an innovative move to enhance convenience for consumers, Eveready Industries India Ltd., a renowned name in the battery industry, has partnered with Zepto, India’s leading quick commerce platform.
This collaboration is set to redefine how people access batteries, ensuring they are never caught unprepared during crucial moments. With Eveready Ultima Batteries now available for swift delivery via Zepto’s expansive network, consumers across multiple cities can enjoy unparalleled ease and efficiency.
Batteries are a lifeline for various devices like medical equipment, remote controls, and children’s toys, which play an integral role in daily routines. Recognizing the frustration caused by sudden power depletion, Eveready Ultima—known for its exceptional longevity of up to 400% more than ordinary batteries—has taken the step to ensure these vital power sources are just minutes away.
Anirban Banerjee, Senior Vice President & SBU Head (Batteries & Flashlights) at Eveready Industries, highlighted the significance of this partnership, saying, “Everyday moments often hinge on devices that run on batteries, be it a quick health check, a favorite show, or a child’s happiness. Running out of power disrupts these moments. Through this partnership, we’re addressing these pain points by combining Eveready Ultima’s reliability with Zepto’s lightning-fast delivery to ensure life never comes to a standstill.”
To celebrate this unique collaboration, Eveready and Zepto have launched a lively brand film that humorously captures real-life scenarios where dead batteries threaten to derail daily life. The film showcases how Zepto’s rapid delivery system, coupled with Eveready Ultima’s durability, seamlessly resolves these challenges, bringing smiles back to consumers’ faces.
Chandan Mendiratta, Chief Brand Officer at Zepto, expressed his enthusiasm for the collaboration: “The addition of Eveready Ultima batteries to the Zepto platform is a testament to the convenience we aim to deliver. With Eveready’s trusted quality and Zepto’s speed, users can confidently navigate their day without interruptions. This partnership elevates our commitment to making everyday essentials more accessible and dependable.”
The partnership is timely, aligning with the meteoric rise of India’s quick commerce sector, which has witnessed a remarkable 280% growth in sales over the past two years, according to a Chryseum report. This surge underscores the growing consumer demand for instant solutions to everyday needs.
Eveready Ultima and Zepto’s collaboration represents more than just a business partnership—it’s a promise to keep life powered. With reliable batteries delivered swiftly to consumers’ doorsteps, critical moments are safeguarded, ensuring a smoother and more enjoyable daily experience.
By combining Eveready’s legacy of quality with Zepto’s speed, the partnership is set to redefine consumer expectations, making uninterrupted living a reality for all.
